Apple has entered several publishing markets where the company takes its 30 percent. Textbooks are one market where, for the sake of good image and an endowment for children, the company should have backed off and made a contribution to human history for all time. But Apple is thinking small, not big.
Small companies simply try to build great products. Large, powerful companies exercise their power. In doing so, they influence our emotions about them. Then human nature kicks in.
Apple is large and still growing. By itself, despite the DNA of Apple’s culture and the legacy of Steve Jobs, that’s going to create problems. In fact, it already has. Apple’s heritage of simplicity has run headlong into Apple’s complex, interactive services, and customers are getting restless.
The contrast between Apple and DIRECTV as television content providers is never more apparent than when it’s time to upgrade equipment. It all started when John’s DIRECTV DVR started to sag under its software load, and it was time for an upgrade. Then the not-so-great adventure began and provided oodles of insights on how each company treats the customer.
Apple has a long tradition building a powerful “desktop” tower Macintosh. It has been a given that some customers needed a Mac with PCI slots, fans, and a powerful CPU, bus and graphics card. Nowadays, technology has changed and so has Apple’s market.
In the last century, our technology dreams inspired us, and now we’re living that dream. However, somewhere along the way, the process of turning technical dreams into reality became warped. Against all odds, Steve Jobs didn’t let Apple’s size destroy its dreams. Can others follow?
Siri on the iPhone is a game changer, but does it also portend a change on the Macintosh side? It won’t be long before gestures plus voice completely eliminate the mouse and keyboard, and if you think you can’t fine-tune text that way, leave it to Apple engineers to prove you wrong. But how will Apple get there? How will the Mac evolve?
Apple is at war against Google’s Android. In any war, you make preparations, marshall your assets, analyze the enemy weaknesses, and recall the mistakes of the past. That’s exactly what Apple is doing. Android may not survive its wounds.
Steve Jobs has affected many people in many different ways, and that certainly includes those of us who make our living writing and talking about Apple and its products. In this remembrance, John Martellaro talks about how Steve Jobs affected him as a writer.
An essential part of our modern life is to browse the Internet, and the single most important tool for that is the Internet browser. However the Internet can be a dangerous place, and so we want the very best browser. Regrettably, the largest, most successful company in the world, Apple, has flubbed with Safari. What’s with that?
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