An essential part of our modern life is to browse the Internet, and the single most important tool for that is the Internet browser. However the Internet can be a dangerous place, and so we want the very best browser. Regrettably, the largest, most successful company in the world, Apple, has flubbed with Safari. What’s with that?
We live in a superhero culture. Authority is rolled upwards in corporations and the government until there’s only one person at the top who can make definitive decisions. And then, in a fit of irrational idealism, we reward them for total failure. Except, of course, Apple.
How did Netflix get into so much trouble? How did the darling of American video culture suddenly and greatly annoy millions of customers? How would Apple have handled it all? Here’s John’s take on the whole affair.
It is said that investors only have two emotions: Fear and greed. Right now, everyone is in a fearful mode about Steve Jobs’s retirement as CEO. But assessing the future is more complicated than simply recapping Steve’s glorious past and then fretting about how Apple will do without him as CEO. There’s much more to think about as Tim Cook assumes the CEO role.
OS X Lion looks to become a great operating system, an OS based on UNIX. While Apple has used its UNIX expertise to great advantage, UNIX gurus often scratch their heads about Apple’s philosophy. Now, we’re at a crossroads. Where Apple goes from here, how it handles the UNIX underpinnings, its attention to UNIX technical detail and how Apple’s warm embrace by consumers impacts its UNIX community becomes an even more interesting question.
Early last decade, Apple got a reputation for doing some things differently than other companies. Amidst the surfeit of Windows in the enterprise, those policies were seen as offbeat and ultimately ineffectual — even though they made perfect sense. Ten years later, those decisions are paying off in spades while Apple’s competitors are suffering, financially embarrassed by the effects of Apple’s long term thinking.
Apple’s iPad competitors are having a tough time right now, both in the marketplace and in the courts. It’s going to require, essentially, alien technology to surpass the iPad, not merely copy. John explains.
It’s time to admit it. Despite all the forecasts and best hopes for the competition carving out a stake in the tablet market, it isn’t happening. And it isn’t going to happen. Apple owns this market, and the best the competition can hope for is crumbs. Forever. Here’s why.
The art of the sound bite is to encapsulate a complex idea into a few words that sounds convincing, but are devoid of any technical merit. The sound bite is intended to persuade, not enlighten. This is how Apple detractors use the phrase “Open systems are better.” But are they?
Apple has a vision for the way we’ll interact with Macs in the future. It appears first in Lion. But we can’t get there unless we learn to think differently, to become magicians with our hands so to speak. How will Apple do it?
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