Between the almost religious extremes of outrage and loyalty to Apple lies the heart of the matter regarding Apple’s iPhone tracking data. That is, how does Apple treat its customers?
So far, thoughts about Apple’s data centers have led to confusion, dead ends and contradictions. John and Adam have thought about what Apple may really be trying to achieve with its massive new data centers.
In my last Hidden Dimensions column I argued that modern technology trends, fate, and Apple’s self-imposed obligation to customers have led to Apple becoming the ultimate arbiter of which apps get approved for the App Store. But that doesn’t mean that Apple has to go it alone. Here’s a proposal.
Whenever there’s a heated debate, a breakthrough in insight can come from an outsider with a fresh perspective. This has happened in the case of Apple and the Exodus International app. A writer from outside our inner circle instructs us.
In previous years, Apple taught its field sales force from a book by Rick Page called “Hope is Not a Strategy.” Apparently, that’s the focus of the iPad’s competitors right now: hope.
Apple’s message to publishers has been clear. If you want to play in our sandbox, you’ll have to pay. That’s requiring painful change on the part of publishers, but as part of that change, broader technical issues are at stake.
So far, I’ve been relatively silent on the Apple subscription tempest in a teapot. Now I’m going to unload. Few will be spared.
Apple’s business model has changed. It has gone from being a Mac hardware and boutique UNIX company to an ecommerce giant, taxing everything that passes through its portals. How will this affect Apple and its executives and what future is in store for Apple?
We all hope that this leave of absence by Mr. Jobs will be a short one and that he’ll spend many more years at the helm of Apple. If not, and Mr. Jobs retires, Apple will still be in good hands. The idea that Apple cannot function without him is a media myth, and, in fact, Apple has very capable people ready to lead the company.
There are many public pronouncements by Steve Jobs that are strategic to Apple, but don’t always apply to everyone. Yet they are often given too much weight, almost the force of kingdom law. Sometimes they just have to be ignored.
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