Lion’s Plan: Set the Stage — Don’t Burn it Down

4:55 PM, Jun. 20th, 2011 · · Hidden Dimensions

Apple has a vision for the way we’ll interact with Macs in the future. It appears first in Lion. But we can’t get there unless we learn to think differently, to become magicians with our hands so to speak. How will Apple do it?

The Once and Future Macintosh

3:20 PM, Jun. 7th, 2011 · · Hidden Dimensions

It’s really clear now: the Macintosh is going to evolve quickly. The term “Mac” has been eradicated from the Mac OS X lexicon, the mouse is on the way out, and 75 percent of Macs sold are notebooks. Where does the beloved Mac evolve from here?

Technical Overload: Not in Apple’s Playbook

10:00 AM, May. 11th, 2011 · · Hidden Dimensions

Technology is developing at an ever faster pace.  Technology developments, in turn, provide a way to develop even newer technologies. Companies want to sell us these new technologies, but only a few company’s products, like Apple’s, come with coping mechanisms included at no extra cost. We don’t even realize it’s happening.

 

What No One has Dared Think About Apple’s Data Center

3:29 PM, Apr. 20th, 2011 · Adam Christianson and John Martellaro · Hidden Dimensions

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So far, thoughts about Apple’s data centers have led to confusion, dead ends and contradictions. John and Adam have thought about what Apple may really be trying to achieve with its massive new data centers.

 

Apple, the Reluctant Arbiter, Needs an Advisory Council

3:30 PM, Mar. 28th, 2011 · · Hidden Dimensions

In my last Hidden Dimensions column I argued that modern technology trends, fate, and Apple’s self-imposed obligation to customers have led to Apple becoming the ultimate arbiter of which apps get approved for the App Store. But that doesn’t mean that Apple has to go it alone. Here’s a proposal.

Apple: The Reluctant Arbiter, Exodus & The National Story

12:59 PM, Mar. 23rd, 2011 · · Hidden Dimensions

Whenever there’s a heated debate, a breakthrough in insight can come from an outsider with a fresh perspective. This has happened in the case of Apple and the Exodus International app. A writer from outside our inner circle instructs us.

Some Deeper Questions About Apple and Publishers

2:31 PM, Mar. 1st, 2011 · · Hidden Dimensions

Apple’s message to publishers has been clear. If you want to play in our sandbox, you’ll have to pay. That’s requiring painful change on the part of publishers, but as part of that change, broader technical issues are at stake.