Apple Builds Mystery Room for Apple Watch Media Event

9:12 AM, Mar. 2nd, 2015 · · iObserver

Apple is building a mystery room off the side of the Yerba Buena Events Center in San Francisco ahead of its March 9 "Spring forward" media event. Apple did the same when it first showed off the Apple Watch last September, which means the room is most likely a demonstration area for the company's new smartwatch again.

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If Apple is setting up a demonstration area, it's a safe be Apple Watch is finally ready for proper hands-on time instead of the tightly controlled demos we had last September when the smartwatch was still in development.

What to Expect During Apple’s March 9 Media Event

4:30 PM, Feb. 27th, 2015 · · iObserver

Two of the best minds that follow Apple got together and worked out what we can expect to see during Apple's March 9 media event. Jeff Gamet and Kelly Guimont (with some inspiration from Chris Breen), take their best shot at predicting what else we might see besides a major Apple Watch palooza.

Analyst: Apple Watch Edition to Cost $950

10:01 AM, Feb. 27th, 2015 · · iObserver

Citigroup analyst Jim Suva weighed in with his expectations for Apple Watch pricing following the news that Apple is hosting a media event on March 9. Apple already announced pricing will start at US$349—presumably for the Apple Watch Sport—and he thinks Apple Watch will cost $550 while the Apple Watch Edition will be priced at $950. He's also pegging April 16 as the smartwatch's official release date.

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Mr. Suva's $950 price point for the gold Apple Watch Edition is surprisingly low compared to the general consensus that it won't start below $5,000 and could cost more than $10,000. We'll have to wait until Apple's March 9 media event where Apple Watch pricing is expected to be announced to see how close he really is.

QuickTime & Yosemite: Recording Your iPhone or iPad Screen with iOS 8

8:55 AM, Feb. 27th, 2015 · · iObserver

Did you know that you can use your Mac to record a video of your iOS device's screen, making it easy to show an inexperienced user how to access an app or change a setting? That's the subject of today's Quick Tip, and we think it's a pretty darned cool feature of Yosemite. We're happy to do anything we can to make you seem more like a wizard to your friends and family!

Brikk to Sell Diamond-coated Apple Watch for $75K

11:14 AM, Feb. 26th, 2015 · · iObserver

If you think US$5,000 or $10,000 for and Apple Watch is too rich for your blood, how about nearly $75,000. That's how much Brikk will charge for its top-of-the-line custom enhanced Apple Watch Edition encrusted with diamonds.

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Of course a diamond encrusted Apple Watch is coming, and it's a safe bet people will buy them. Too bad the diamonds won't give Apple Watch a better battery life.

Griffin Survivor Slim Case for iPhone 6/6 Plus: Serious Protection

6:12 PM, Feb. 25th, 2015 · · iObserver

Griffin Technology Survivor Slim iPhone 6 and 6 Plus Case

Griffin’s Survivor Slim for iPhone 6 and 6 Plus provides serious drop protection (MIL-STD 801G), works with the fingerprint scanner, is fairly light weight, and, as a bonus, is actually easy to remove from the package without the aid of a chain saw. It's easy to insert the iPhone, but getting it out is not. The surface texture affords a great grip. Nancy Gravley fills us in.