Launch weekend sales for Apple's new iPhone 6 and iPhone 6 Plus hit the 10 million mark, coming in above last year's iPhone 5s launch at 9 million units. Apple CEO Tim Cook said this year's launch numbers would've been even higher if more inventory had been available.
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It seems Apple can't make the iPhone 6 and iPhone 6 Plus as fast as it can sell them. The company has also managed to beat its opening weekend sales every year since the original iPhone was launched.