Apple's new guidelines for developers make it clear third-party Apple Watch bands have an official thumbs up. Thanks to updates for Apple's Human Interface Guidelines website, developers have new resources to aid in their watch app designs, too.
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Adding Apple Watch to the "Made for" program means we'll be seeing Apple certified third-party accessories for our watches soon, including officially approved bands. We should start seeing a wave of improved apps shortly, too, thanks to updated developer guidelines.