Exercise may be its own reward, but RunKeeper thinks a little something extra couldn't hurt so it teamed up with Kiip to give its app users rewards for meeting new workout goals. The rewards will be offers for free or discounted health and fitness-related products, which sounds a lot like in-app ads, but the company is working to present them in a way that doesn't offend users and actually gives them something of value.
The Mac Observer Spin The Mac Observer Spin is how we show you what our authors think about a news story at quick glance. Read More →
RunKeeper has always taken pride in the fact that it doesn't offer in-app advertising. This new deal with Kiip walks right on that line, so it'll be interesting to see if users feel like they're really being rewarded for working out, or being pushed ads.