iOS 8's Apple Pay feature won't be available until some time in October, but that isn't stopping banks from firing up their marketing campaigns in hopes of becoming consumer's default credit card choice. Banks are seeing Apple Pay's NFC-based mobile payment system as a potential big win for them, and want to make sure they score the coveted default card spot on customer's new iPhone 6.
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If banks are fighting over the default card spot in Apple Pay, maybe there is a chance it could be the system that finally gives NFC-based payments the kickstart it needs to take off in the United States.