Apple is getting serious about selling advertising on iTunes Radio with the hiring of Cumulus Media executive vice president of sales Michael Pallad. Mr. Pallad started with Apple on December 2 and could play a big role in drawing advertisers to the company's streaming music service.
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Apple is competing with online streaming companies like Pandora and Spotify for both listeners and advertisers. Bringing on Michael Pallad looks like a really smart move because he already has a name in the radio advertising industry.