Analyst: Apple Needs to Choose iPhone Margins or Marketshare

5 hours, 16 minutes ago · · iObserver

Apple reported selling 43.7 million iPhones during its second fiscal quarter for 2014, beating analyst estimates and showing better margins in the process. Despite that good news, Wells Fargo analyst Maynard Um sees a time coming where Apple will have to choose between maintaining high device margins, or driving unit sales.

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There isn't anything stopping Apple from selling iPhones at a higher price point, and that's possible if the next new model ships with a larger display. That doesn't mean Apple will stop selling iPhones at current prices, and it doesn't necessarily mean iPhone sales will suffer. If Apple wants to keep its high margins on iPhone sales, and can't keep component costs low, it'll have to raise prices across the board, and that's the part that could impact sales.

Apple Reports Record March iPhone Sales in Q2 2014

8:00 PM, Apr. 23rd, 2014 · · iObserver

iPhone 5s

Apple announced its quarterly results on Wednesday, and the company surprised just about everyone by not only blowing away iPhone unit sales estimates, but in setting a March quarterly record while it was at it. The company sold some 43.7 million iPhones, well ahead of consensus estimates of 38 million, as well as 4.1 million Macs and 16.3 million iPads. Kelly Guimont walks us through the numbers.

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Apple is a successful computer company that just happens to be a stupendously successful mobile company.

Apple Debuts ‘Powerful’ Spot Featuring iPhone 5s

1:29 PM, Apr. 23rd, 2014 · · iObserver

Gigantic

Apple's new ad debuted last night on television, titled "Powerful" and featuring both the iPhone 5s and the song "Gigantic" by The Pixies.

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Kelly loves the Pixies, so this ad was already a winner for her before the iPhone entered into it.

Apple v. Samsung: Google to Cover Some Costs, Assume Some Liability

8:00 PM, Apr. 22nd, 2014 · · iObserver

Apple, Samsung, and Google

Tuesday's court testimony in the patent infringement trial between Apple and Samsung revealed that Google had agreed to cover some of Samsung's legal costs in defending itself against Apple. More interestingly, the search giant also agreed to assume some liability for some of Apple's patent claims involved in the suit.

Apple Expands In-Store Trade-In Program to iPads and More

7:30 PM, Apr. 22nd, 2014 · · iObserver

Apple's in-store recycling has expanded to include anything with an Apple logo on it. Those which still hold resale value get exchanged for Apple gift cards, but now the stores will take any Apple equipment off your hands.

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Good on Apple for expanding their recycling programs. I know there will be criticism, but I don't know any other company making any attempt at making recycling previous tech easier. 

Apple Rolls Out 6.1.1 Update for 2nd, 3rd Gen Apple TV

1:09 PM, Apr. 22nd, 2014 · · iObserver

Apple released Apple TV Update 6.1.1 for the second and third generation Apple TV on Tuesday along side iOS 7.1.1 for the iPhone and iPad. So far, there aren't any details available about what's included in the update, but it seems likely that it's intended to keep the Apple TV software in step with the new iOS 7.1.1 update.

Jailbroken iPhones Give Up Apple IDs in Malware Attack

11:45 AM, Apr. 22nd, 2014 · · iObserver

The iPhone jailbreak community is facing a malware threat that steals user's Apple IDs and passwords. Since the threat targets only iPhones and iPads that have been hacked to allow the installation of unauthorized apps, most users are safe.

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People may complain about Apple's "walled garden" approach to the App Store, but it does help keep out malicious threats like Unflod.

Report Claims Rumored 5.5-inch iPhone 6 Delayed Until 2015

10:01 AM, Apr. 22nd, 2014 · · iObserver

Apple may or may not be planning on shipping an iPhone model with a 5.5-inch display, but that isn't stopping insider sources from saying it's delayed and won't ship until some time in 2015. Sources claim the rumored device is real, and that production issues will keep Apple from releasing it until next year.

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Apple is undoubtedly testing multiple iPhone screen sizes, but calling a rumored 5.5-inch model delayed isn't accurate. Apple hasn't announced the device, or promised a shipping date. What's more likely is that people with limited access to parts of the company's supply chain are misinterpreting what little they know about Apple's test products.