Report Claims Apple Scrambling After Last Minute iPhone 6 Screen Redesign

9 hours, 2 minutes ago · · iObserver

A new report claims Apple is in a serious bind as it rushes to get enough screens in place for next month's expected iPhone 6 launch. The alleged issue stemmed from the need to redesign the display's backlight because it wasn't bright enough, which halted production for part of June and July.

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Discovering the iPhone display backlight isn't bright enough well into production doesn't sound like a mistake Apple would make. This is a company known for paying attention to the smallest of details -- down to the finish on internal screws. What's more likely is that parts suppliers are simply speculating based on component shipments and orders.

Apple Adds Humana, UnitedHealth to HealthKit Discussions

9 hours, 57 minutes ago · · iObserver

Apple continues to expand its circle of potential HealthKit partners with dialogs now happening with both Humana and UnitedHealth Group. Both companies are big-name health insurance providers, and the talks could mean Apple is hoping HealthKit will be part of the incentive programs carriers offer for subscribers who actively work to stay healthy.

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If Apple can get big-name health care providers and insurers on board with iOS 8's HealthKit, it could easily become the standard for health and fitness data collection and sharing -- and that translates to more iPhone and iPad sales.

An iPhone Veteran Evaluates an Amazon Fire Phone

2:20 PM, Aug. 21st, 2014 · · iObserver

Amazon CEO Jeff Bezos announced the Fire Phone on June 18 with several novel features and a 4.7-inch display.  John Martellaro takes a close look at the Fire Phone with a technical review that steers away from politics and towards what the iPhone or any potential owner would want to know about this smartphone.

3 Free iPhone Apps for Ordering from the Starbucks Secret Menu

10:29 AM, Aug. 21st, 2014 · · iObserver

Ordering an espresso, vanilla Frappuccino, or even an iced soy chai is easy enough at Starbucks, but how about a Snickerdoodle or Cap'n Crunch Frappuccino, or Apple Juice Blossom? Those are all part of the Starbucks "secret menu," and we found three cool free iPhone apps that'll help you order those and plenty more, too.

Limefuel Lite USB Battery Pack for Dual Charging: $34.99

5:26 PM, Aug. 20th, 2014 · · iObserver

Limefuel Lite USB Battery Pack for Dual Charging: $34.99

We have a last minute deal for you on the Limefuel Lite USB Battery Pack, a portable charger for iPhone and other portable devices. It features a 15,000mAh Lithium-ion battery, which is a lot of juice, and it has two USB ports so you can charge two devices at the same time. If that's not enough, it has a digital readout that tells you exactly how much power you have left. Through our deal, you can get the  Limefuel Lite USB Battery Pack for $34.99, but there are only 6 more hours in this deal. If you want it, get on it.

RunKeeper Wants to Give You Presents for Working Out

10:58 AM, Aug. 20th, 2014 · · iObserver

Exercise may be its own reward, but RunKeeper thinks a little something extra couldn't hurt so it teamed up with Kiip to give its app users rewards for meeting new workout goals. The rewards will be offers for free or discounted health and fitness-related products, which sounds a lot like in-app ads, but the company is working to present them in a way that doesn't offend users and actually gives them something of value.

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RunKeeper has always taken pride in the fact that it doesn't offer in-app advertising. This new deal with Kiip walks right on that line, so it'll be interesting to see if users feel like they're really being rewarded for working out, or being pushed ads.

5 Great iPhone Accessories for Runners and Hikers

9:22 AM, Aug. 19th, 2014 · · iObserver

Your iPhone probably goes pretty much everywhere with you, and that includes fitness-related activities like walking, running and hiking. That magical slab of glass and metal is already capable of tracking and logging what you're doing, but there are some great accessories and apps that can make your workout or leisurely stroll even better. Read on to see a few of Jeff's favorites.

China’s Xiaomi Is No Apple

6:30 PM, Aug. 18th, 2014 · · iObserver

Bleh

China's Xiaomi. It's the Apple of China, or so some would have us believe. This company has been called China's Apple, and its CEO has been called China's Steve Jobs. It's a bunch of crap, of course, and this weekend Xiaomi demonstrated its commitment to proving it. Bryan Chaffin offers his thoughts on the subject.

Apple Wins Emmy for “Misunderstood” iPhone Ad

1:25 PM, Aug. 18th, 2014 · · iObserver

Apple's holiday iPhone commercial, "Misunderstood," scored an Emmy award for best commercial. The beat out two Super Bowl ads from Budweiser, along with ads from Nike and GE.

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Apple's long standing partnership with TBWA has produced several award winning advertising campaigns. We'll see if Apple can keep that up now that it's bringing more of its advertising efforts in house.