China’s Xiaomi Is No Apple

6:30 PM, Aug. 18th, 2014 · · iObserver

Bleh

China's Xiaomi. It's the Apple of China, or so some would have us believe. This company has been called China's Apple, and its CEO has been called China's Steve Jobs. It's a bunch of crap, of course, and this weekend Xiaomi demonstrated its commitment to proving it. Bryan Chaffin offers his thoughts on the subject.

Apple Wins Emmy for “Misunderstood” iPhone Ad

1:25 PM, Aug. 18th, 2014 · · iObserver

Apple's holiday iPhone commercial, "Misunderstood," scored an Emmy award for best commercial. The beat out two Super Bowl ads from Budweiser, along with ads from Nike and GE.

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Apple's long standing partnership with TBWA has produced several award winning advertising campaigns. We'll see if Apple can keep that up now that it's bringing more of its advertising efforts in house.

Analyst: No Sapphire for iPhone 6 Display

10:40 AM, Aug. 18th, 2014 · · iObserver

If you're hoping your next iPhone will include a sapphire glass display, you may be waiting another year. JP Morgan analyst Rod Hall says the cost of synthetic sapphire glass is still too high, and that Apple won't be able to get the price down to a reasonable level in time for this year's iPhone 6 launch.

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GTAT is already running at least 2,600 sapphire glass furnaces for Apple, and may well have a nice stockpile, too. That's a pretty compelling setup for sapphire displays on the iPhone this year instead of next year.

5.5-inch iPhone 6 Photos Surface, Along with Horrible Name

9:07 AM, Aug. 18th, 2014 · · iObserver

Photos showing what are claimed to be components from a 5.5-inch version of the iPhone 6 have surfaced, although they don't exactly qualify as definitive proof that a super-size iPhone is on the way. The name that goes along with the big-screen model photos is a bit dubious, too: iPhone 6L.

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At this point, not seeing a 4.7-inch iPhone model this fall will be a big surprise. The rumored 5.5-inch model, however, still feels like a wild card.

Leaked Photos Show Finished and Working iPhone 6

9:46 AM, Aug. 15th, 2014 · · iObserver

With Apple's rumored iPhone 6 media event less than a month away, leaked photos showing what appears to be the next version of the company's smartphone are finally surfacing. The pics include shots of the device's screen and seem to confirm the new model will be bigger than the 4-inch iPhone 5S.

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It's just about the right time for photos of completed iPhone 6 models to appear. Assuming they're legit, the new iPhone will be much taller and wider than the iPhone 5S.

Apple Ready for iPhone 6 Mass Production

3:33 PM, Aug. 13th, 2014 · · iObserver

Apple is reportedly ready to flip the switch and start mass production of the iPhone 6 ahead of the all but confirmed September 9 media event to introduce the newest member to the company's smartphone lineup. Assuming full scale production is ramping up now, that gives Apple about a month to build up inventory before the iPhone 6's projected release date.

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Apple hasn't confirmed the September 9 media event, or even that new iPhone models have been designed. That said, it's pretty likely we'll get our early September announcement, and the new models will ship a week or so later.

Siri Developers Hard at Work on Your Next AI Overlord

9:41 AM, Aug. 13th, 2014 · · iObserver

Apple's Siri voice recognition technology may be the culmination of the efforts from a long list of engineers, but it's also just the beginning. Part of the Siri development team has spun off to form their own company where they're working on a new voice recognition system that's more like Tony Stark's J.A.R.V.I.S. than asking your iPhone for a weather update.

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Siri is amazing technology, but it's barely the first step into true voice interaction with our smartphones. A true artificial intelligence system that learns and improves as it interacts with us sounds awesome -- and just a little scary.

Apple Pushing HealthKit as the Standard at Major Medical Centers

11:43 AM, Aug. 12th, 2014 · · iObserver

Apple wants HealthKit to be more than another gimmick, so the company has been been meeting with major clinics and health centers to push for widespread adoption once the feature is available this fall. What Apple really wants is for HealthKit to become the standard for health and fitness data collection and sharing for every clinic and medical center.

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Apple may want to own the health and fitness market, but Google and Samsung do, too. Expect to see a big fight between the three for control over the data our bodies create.