Goldgenie Wants to Smear Diamonds on Your Apple Watch

6:45 PM, Apr. 2nd, 2015 · · iObserver

Goldgenie

Goldgenie announced plans for customized Apple Watches. "Spectrum" Apple Watches will be ordinary stainless steel Apple Watch or gold Apple Watch Edition, but they will have a layer of diamonds smeared on them for those who need a little extra something-something. The company will also layer a stainless steel Apple Watch 24k Gold, Rose Gold or Platinum.

Which iPhone 6s Features Would Compel Us to Upgrade?

4:40 PM, Apr. 2nd, 2015 · · iObserver

The base numbered iPhone series, the iPhone 4,5 and 6 have been major upgrades. The "s" iPhones, the iPhone 4s, 5s and presumably the 6s, are incremental improvements. Still, they have been and must continue to be compelling enough to get people to consider upgrading after just one year. What might Apple have up its sleeve this time?

Analyst: Apple Watch Sales to Hit 1M on Launch Weekend

10:28 AM, Apr. 2nd, 2015 · · iObserver

Piper Jaffray analyst Gene Munster thinks Apple will sell 300,000 Apple Watches during the first 24 hours of pre-order availability, and a million units during the smartwatch's launch weekend. Apple's entry into the smartwatch market will start on April 10 with pre-orders, and take off on April 24 when its available in stores.

The Mac Observer Spin The Mac Observer Spin is how we show you what our authors think about a news story at quick glance. Read More →

Apple Watch may be a late comer to the smartwatch market, but it looks like it'll take over, just like the iPod and iPhone before it.

Apple Stores Will Schedule Walk-In Appointments for Apple Watch

2:25 PM, Apr. 1st, 2015 · · iObserver

Apple Store staff are training to ensure customers have a full jewelry counter-style experience when trying and buying the Apple Watch. Contrary to recent reports, our sources tell us the appointment-only process will accommodate walk-ins using a system similar to one recently instituted at Genius Bars worldwide.

How to ‘Heart’ Your Favorite Apple Watch in the Store App

1:10 PM, Apr. 1st, 2015 · · iObserver

In Apple's iOS Apple Store app, it says, "Pick your favorite models before pre-order.... Choose your favorites by clicking the heart icon next to those models." That way, you can compare them and be ready for the pre-order process.  John Martellaro shows you how to do it.

Game of War: How to Play and Win a Casino Event

7:54 PM, Mar. 31st, 2015 · · iObserver

Game of War: How to Play and Win a Casino Event

Game of War—the mobile-only MMO (massively multiplayer online game) for iOS and Android—features a number of "Events" that are key to leveling your empire and growing your army. One of the most important is the Casino Event, both the Solo version and the Inferno Solo version. Completed properly, these events are the single most profitable events in the game, but you have to do them right. Bryan Chaffin shows you how.

Apple Retail Expands Trade-Ins to Non-Apple Phones

8:40 PM, Mar. 30th, 2015 · · iObserver

A Green Apple

Apple has expanded its in-store trade-in program to include non-Apple smartphones. That trade-in program will now accept even that lame Android device you weren't able to give away to your friends and family.

The Mac Observer Spin The Mac Observer Spin is how we show you what our authors think about a news story at quick glance. Read More →

People are already switching from Android to iOS in impressive numbers, this is just another way for Apple to pave the road to iOS.