Apple’s Four New Apple Watch Video Ads Are Stellar

5:00 PM, Jul. 16th, 2015 · · iObserver

Apple Watch Story Telling

Now that the Apple Watch is in ready supply, it's time to start promoting it via advertising. And that's exactly what Apple is doing with four new video ads that show, often in a story-based environment, how the Apple Watch can be used to advantage. Bravo.

Joy and Sadness: Disney’s Inside Out on Your iPhone and iPad

1:53 PM, Jul. 16th, 2015 · · iObserver

Disney's Inside Out game on the iPhone

Disney and Pixar's new movie Inside Out is more than an animated feature about a pre-teen girl experiencing the excitement, fear, and sadness of moving away to a new city. It's also a powerful message about how important our emotions are, and that we can find our way back from sadness and depression with the right help. It's also a flat-out fun movie, so TMO found what you'll want on your iPhone or iPad after your kids see the film.

Archive Your iOS Backups to Save Snapshots in Time

10:17 AM, Jul. 16th, 2015 · · iObserver

iTunes Screenshot with Backup Archive

If you've ever looked in iTunes > Preferences > Devices you've probably seen what appear to be duplicate backups of your various iDevices labeled with a date. These are archives that iTunes automatically creates, typically when you updated to new software or otherwise made a change that caused your iPhone to start anew. There are times, however, when it might be handy to create one of these at a point in time of your choosing, and we can show you how.

How to See What’s Killing Your iPhone Battery

7:04 PM, Jul. 15th, 2015 · · iObserver

iPhone Battery Usage view

This morning my iPhone battery went from a full charge to completely dead in a little over four hours without me using it for anything at all. That's not at all what I expect from a smart phone that's doing little more than laying on my desk, so I wondered exactly what was eating all the juice in my iPhone's battery. Thanks to a tip TMO's own Melissa Holt wrote almost a year ago I was able to solve the mystery.

4 Great iOS Apps to Help Monitor New Horizons & Pluto News

2:30 PM, Jul. 15th, 2015 · · iObserver

NASA's New Horizons spacecraft has flown by Pluto and its moons and sent back preliminary images. However, the best is yet to come as even higher resolution data and images will be radioed back to Earth. Here are four great iOS apps to help you keep up with the news.

iPod touch gets Faster Processor, Better Camera, New Colors

11:10 AM, Jul. 15th, 2015 · · iObserver

Apple's new iPod touch, iPod nano, and iPod shuffle

Apple released new iPod touch models on Wednesday with significant updates. The new model includes a faster 64-bit processor, the M8 fitness chip that's in the iPhone 6 and iPhone 6 Plus, 128GB storage, an 8 megapixel camera, and new colors including gold.

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Great updates for the iPod touch, but no Apple Music support for the nano or shuffle. That's too bad.

The Big Problem with Public Betas: App Store Reviews

5:16 PM, Jul. 13th, 2015 · · iObserver

iOS 9 public beta's big headache: bad App Store reviews

If you install iOS 9 public beta and think one star reviews for apps that break is the way to give good feedback, you're part of the problem. Jeff Gamet explains how you can be a good citizen in Apple's public beta community.

Apple’s iPad Pro Will Be an Evolutionary Product

5:00 PM, Jul. 13th, 2015 · · iObserver

Apple's 12.9-inch iPad Pro is almost a certainty, given what we now know. However, it's important to put the product into perspective. Being a pro-level product, it won't be for everyone, and that suggests merely incremental sales over what Apple is doing now. That's not a bad thing.

12.9-Inch iPad Pro Rumors Cross into Definitely Happening Territory

4:32 PM, Jul. 13th, 2015 · · iObserver

An iPad inside a crystal ball

Rumors and leaked information about a large—12.9-inches in this case—iPad crossed into what I consider definitely-happening territory. Taiwan-based DigiTimes reported on Monday that Apple was being cautious about ordering components for the unannounced device, and that Foxconn Electronics would be manufacturing the device.

Apple Fixes Music Library DRM Issue in iTunes 12.2.1 Update

3:37 PM, Jul. 13th, 2015 · · iObserver

Apple fixes Apple Music DRM issue, iTunes munged library meta data still a problem

iTunes users who were surprised to find some of their personal music incorrectly tagged with DRM copy protection can breathe a sigh of relief because iTunes 12.2.1 is out, and it fixes the problem. The issue cropped up for some iTunes Match users after signing up for Apple Music and helped feed into the confusion over whether or not Apple was adding copy protection to all of the music in our personal libraries.