Apple wants HealthKit to be more than another gimmick, so the company has been been meeting with major clinics and health centers to push for widespread adoption once the feature is available this fall. What Apple really wants is for HealthKit to become the standard for health and fitness data collection and sharing for every clinic and medical center.
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Apple may want to own the health and fitness market, but Google and Samsung do, too. Expect to see a big fight between the three for control over the data our bodies create.