T-Mobile is offering prospective subscribers a way to try out its cell network for free, and it teamed up with Apple to use the iPhone 5S as the smartphone of choice for the deal. The T-Mobile Test Drive program gives you an iPhone 5S for a week, along with unlimited nation-wide service, plus it gives people the opportunity to see Apple's popular smartphone in action.
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This is a good move for T-Mobile and a great way for Apple to give prospective iPhone buyers a way to try before they buy. Yet again, T-Mobile is trying something its bigger competitors aren't doing.