iPhone 6s owners woke up to a welcome surprise from Apple on Tuesday: the company just released its own battery case. This is Apple's first venture into iPhone battery charger cases, and looks like an attempt to take a slice out of a market dominated by case makers such as Mophie.
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Apple stayed away from portable iPhone chargers and battery cases ever since the original model was released years ago. That left a big market open for third parties because a lot of people felt their daily battery life was just too short. This looks like Apple's way of passively saying, "Yeah, we get it. Battery life really is an issue for iPhone uers."