Apple has purchased the digital magazine design company Prss, which could be a sign that the iPhone and iPad maker plans to do for periodical design what it did for books with iBooks Author. Prss started life as the production tool for the award winning iPad magazine Trvl and was spun off as its own company in 2013.
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If Apple is planning on offering its own digital magazine design tools, that could open substantially lower the bar for hopeful publishers. Depending on what Apple offers along with Prss's tools, it could eat into expensive digital magazine publishing platform sales.