Apple continues to expand its circle of potential HealthKit partners with dialogs now happening with both Humana and UnitedHealth Group. Both companies are big-name health insurance providers, and the talks could mean Apple is hoping HealthKit will be part of the incentive programs carriers offer for subscribers who actively work to stay healthy.
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If Apple can get big-name health care providers and insurers on board with iOS 8's HealthKit, it could easily become the standard for health and fitness data collection and sharing -- and that translates to more iPhone and iPad sales.