Apple is reportedly planning to pull Fitbit's fitness trackers from its fleet of retail stores. Citing unnamed sources, Re/code reported that could begin pulling the devices soon.
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Fitbit is the leader in the fitness space, and the company has a commanding market share in devices. It's pretty clear that Apple's HealthKit is going to reset the bar for success in this space, and Fitbit will lose its hard-won share if it doesn't jump on Apple's late-to-the-party bandwagon.