Some iPhone 5s units Apple shipped suffer from a manufacturing issue that can cause the battery to drain too quickly and take too long to recharge, so the company is reaching out to affected users to offer them a replacement. Apple isn't saying exactly what the problem is, but is acknowledging the battery issue is real.
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Manufacturing issues can be a pain, and aren't much of a surprise when new products ship in large quantities. Still, it's nice to see Apple proactively addressing this issue instead of reacting to widespread customer complaints.