Apple's new iPhone 6 pre-orders have slipped from delivering on September 19 to a seven to ten day shipping delay. The delay means anyone who didn't manage to pre-order their iPhone 6 before inventory ran out will have to wait about a week before seeing theirs, or stand in line this Friday morning at an Apple Store or one of the company's retail partners.
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It sounds like Apple built up a bigger pre-launch inventory than it had available for earlier iPhone launches, and yet there weren't enough to handle all the pre-orders. You don't see this level of interest for new Samsung or Microsoft smartphone launches.