Apple wants to make it easier for Android smartphone users to switch to iPhone, so when iOS 9 ships this fall it's going to include a new app designed to help move your data over for you. The app transers everthing from contacts and email accounts, to music and photos, and then lets you know you can take your old Android phone to an Apple Store for free recycling.
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Android Migration is a really smart move for Apple. This will remove one of the big barriers keeping some users from moving to an iPhone.