Eight Weeks With the MacBook Keyboard: Total Love

7:15 PM, Jun. 30th, 2015 · · John Martellaro’s Blog

Apple's new MacBook uses a new keyboard mechanism. The keys are larger, and the throw is shorter. So when people try it out for just a minute ot two in the Apple store, it may feel strange, different and even undesirable. But John Martellaro has been using his MacBook for eight weeks and loves it. He explains.

One Month Report: Why I’m Loving my Apple Watch

4:30 PM, Jun. 17th, 2015 · · John Martellaro’s Blog

The Apple Watch is designed for a division of labor. It provides information on your wrist, with a glance, that's not as easy to access when the iPhone is on its charger in another room. This is the fundamental feature of the Apple Watch for John Martellaro. He wonders how others missed that idea.

Does the Apple Watch Free Us or Enslave Us?

2:30 PM, May. 21st, 2015 · · John Martellaro’s Blog

The Apple Watch keeps us better connected, and that can be a good or bad thing depending on what one thinks is a good thing to be connected to. And who gets to decide? John Martellaro ponders his newfound attachment to his Apple Watch.

How I Feel About My Apple Watch After a Week

3:15 PM, May. 20th, 2015 · · John Martellaro’s Blog

I've had my Apple Watch for a week now, and I'm ready to talk about my delivery time, how I feel about it, and how I use it.  It's been mostly great, but there are a few things I hope Apple fixes. 

How My New MacBook Speaks to Me

5:30 PM, Apr. 29th, 2015 · · John Martellaro’s Blog

No, this isn't an article about speech synthesis. Instead, John Martellaro talks about his first, hands-on reactions to his new MacBook. And guess what?  It really is speaking to him—in a design sense.

James Bond, It’s Time to Try on Your Apple Watch

2:00 PM, Apr. 21st, 2015 · · John Martellaro’s Blog

Ever since the movie Dr. No, James Bond has, on and off, used a gadget wristwatch to get out of a tight spot. Have the watches of the Bond movies seeped into our collective smartwatch subconsciousness? Also, Bond is a Brit and Sir Jonathan Ive is a Brit. What connection could there possibly be?  John Martellaro ponders the various influences.

How I Changed My Mind About Apple’s MacBook

3:45 PM, Apr. 13th, 2015 · · John Martellaro’s Blog

My first reaction to the new Apple MacBook was that it's too small and underpowered. But if I did get one, I'd surely get a gold one. Now that I've handled a MacBook at my local Apple Store, everything I thought before has changed. Here's what I discovered. 

Here’s 5 Things Apple Could Do Better in 2015

5:30 PM, Feb. 4th, 2015 · · John Martellaro’s Blog

5 things Apple could do better in 2015

Apple does most things right, but here are the five things that press John Martellaro's hot buttons. He'd like Apple to fix them in 2015 once and for all. Come along for the ride. (Warning: it gets bumpy.)