An Enduring Apple Theme: Celebrating the Mac’s Inner and Outer Beauty

1:30 PM, Feb. 17th, 2014 · · John Martellaro’s Blog

The Mac's Enduring Design Theme

Back in 1986, the NeXT corporation was working to fit the best possible UNIX workstation into a black, one foot cube. To celebrate their achievement, using Surface Mount technology, NeXT developed a promotional video showing the manufacturing process.  It's probably no coincidence that the recent Mac Pro manufacturing video bears a remarkable resemblance.  John Martellaro compares the videos.

5 Features the Next Generation iPad Air and mini Should Have

3:15 PM, Feb. 4th, 2014 · · John Martellaro’s Blog

iPad AIr/mini wish list

There has been a lot of speculation lately about the so-called iPad Pro, filling out the 2 x 2 matrix of MacBooks (Air/Pro) and iPads (Air/Pro). However, for now, John Martellaro has his wish list of what he'd like to see in the next generation iPad Air -- including the iPad mini.

A Sad Tale of a Microsoft Surface RT Customer

6:29 PM, Jan. 20th, 2014 · · John Martellaro’s Blog

John Martellaro was in a Staples store recently and heard a sad tale about a young woman, a college student, whose father bought her a Microsoft Surface RT tablet by mistake. And it was a big mistake.

A New Year’s Wish List for Apple

3:10 PM, Dec. 11th, 2013 · · John Martellaro’s Blog

Apple wishlist for 2014

Technical predictions for the new year are passé. Suggesting what Apple ought to do is obnoxious.  But John Martellaro doesn't mind telling everyone what he hopes Apple will do in 2014.

The Secret to Apple’s iWatch Success: Self-Sufficiency

3:59 PM, Nov. 20th, 2013 · · John Martellaro’s Blog

Apple iWatch concept

So far, many futurists have looked at the smartwatch as an extension of the smartphone. It would, for example, receive important information from the powerful smartphone in the pocket. What if there's a better way? What if that's not the key to success at all?

A New Idea for iPads: A Watering Hole for Every Profession

2:15 PM, Nov. 11th, 2013 · · John Martellaro’s Blog

Using an iPad for career devlopment

This holiday season, millions of young people and even young professionals will be receiving an iPad as a gift.  There's just one problem.  The iPad starts with a clean slate, so to speak.
John Martellaro proposes a watering hole, a place for people who want to use that iPad pursue a particular profession.

Why We Rent Movies from Apple and No One Else

3:32 PM, Sep. 27th, 2013 · · John Martellaro’s Blog

Apple, Apple TV, movies and loyalty

There are a lot of companies that want to sell movies on demand. Recently, John Martellaro realized that he and his wife, without fail, always select the Apple TV to watch the latest available movies. John explains why.