John Martellaro was in a Staples store recently and heard a sad tale about a young woman, a college student, whose father bought her a Microsoft Surface RT tablet by mistake. And it was a big mistake.
Technical predictions for the new year are passé. Suggesting what Apple ought to do is obnoxious. But John Martellaro doesn't mind telling everyone what he hopes Apple will do in 2014.
Apple's new iPad Air arrived later than we thought an iPad 5 would. Last summer, the jackpot question was, what will make the next Apple 10-inch iPad special? John Martellaro has found out.
So far, many futurists have looked at the smartwatch as an extension of the smartphone. It would, for example, receive important information from the powerful smartphone in the pocket. What if there's a better way? What if that's not the key to success at all?
This holiday season, millions of young people and even young professionals will be receiving an iPad as a gift. There's just one problem. The iPad starts with a clean slate, so to speak.
John Martellaro proposes a watering hole, a place for people who want to use that iPad pursue a particular profession.
There are a lot of companies that want to sell movies on demand. Recently, John Martellaro realized that he and his wife, without fail, always select the Apple TV to watch the latest available movies. John explains why.
It's almost like stealing. But of course it isn't. You walk into an Apple retail store, scan the barcode of the item you want, and log in with your AppleID. Paid. Done. Never see a salesperson. Walk out of the store. John Martellaro tells his story of how this fabulous app works and makes some predictions.
Back in June, Apple released a public document that outlines the interesting technical features of OS X, updated for OS X 10.9 Mavericks. It's what Apple calls a Core Technologies Overview, and it explains in solid but readable technical language what OS X and new core features of Mavericks are all about.
Apple's support for business and government goes deeper than one might think. That's because Apple's business webpage is very hard to find. Scouring Apple's home page and site map won't reveal what you need. One might think of it as extraordinary stealth marketing. Once found, however, it's a gem.
There can be too much of a good thing. When immersed in apps and technology and products, it's all too easy to grow listless. John Martellaro suggests that the effect on writers is not very different from another not so surprising effect in society. The wealthy.
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