There are a lot of companies that want to sell movies on demand. Recently, John Martellaro realized that he and his wife, without fail, always select the Apple TV to watch the latest available movies. John explains why.
It's almost like stealing. But of course it isn't. You walk into an Apple retail store, scan the barcode of the item you want, and log in with your AppleID. Paid. Done. Never see a salesperson. Walk out of the store. John Martellaro tells his story of how this fabulous app works and makes some predictions.
Back in June, Apple released a public document that outlines the interesting technical features of OS X, updated for OS X 10.9 Mavericks. It's what Apple calls a Core Technologies Overview, and it explains in solid but readable technical language what OS X and new core features of Mavericks are all about.
Apple's support for business and government goes deeper than one might think. That's because Apple's business webpage is very hard to find. Scouring Apple's home page and site map won't reveal what you need. One might think of it as extraordinary stealth marketing. Once found, however, it's a gem.
There can be too much of a good thing. When immersed in apps and technology and products, it's all too easy to grow listless. John Martellaro suggests that the effect on writers is not very different from another not so surprising effect in society. The wealthy.
There are several ways an OS can telegraph the status of its health and well-being. However, how that's communicated to the user, the developer and Apple are all very different things. Providing information to the Mac user that they can really use is a better approach. No intelligent agent required.
There was a vague feeling John Martellaro had when he first saw Apple's new Mac Pro. Deep in his subconscious, there was a memory of something familiar. He tells the story.
The science fiction writer Robert Heinlein, in his legendary novel, "Stranger in a Strange Land," introduced the concept of the "Fair Witness." A Fair Witness was an expert observer with a perfect memory whose testimony in court was unimpeachable. When you think about it, that's what Google Glass offers.
Over the decades, personal computers have made enormous gains in speeds. But in the short term, not much has happened. On the other hand, the maintenance burdens on customers just kept increasing. That's why customers have moved briskly to the tablet. In a sense, the PC industry failed its original vision, and customers moved on. Now what?
My wife pulled into the garage and turned off the car. As she was geting the groceries out of the back seat, the car started talking to her. She was taken aback, confused. What was going on? Don't believe anything you read today. Except this.
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