Pitch Perfect for Developers is a Perfect Pitch

6:15 PM, May. 23rd, 2012 · · John Martellaro’s Blog


Many smaller developers without access to a professional public relations agency, don’t always know how to approach a blogger/reviewer.  For that matter, some PR agencies are also somewhat mystified about how bloggers work. This new e-book by Erica Sadun and Steve Sande lays it all out: How to pitch your product to a publication.

My First Encounter With Steve Jobs

2:20 PM, Jul. 13th, 2011 · · John Martellaro’s Blog

It was Friday, May 16th, 1997, and I was at my 5th WWDC. Steve Jobs had returned to Apple thanks to Apple’s purchase of NeXT, but he was only an adviser to CEO Gil Amelio. In a closing keynote, Mr. Jobs took some questions, and this author, an aerospace engineer at the time, had one ready.

In Search of New Web Site Tools to Replace iWeb, Part I

3:40 PM, Jun. 28th, 2011 · · John Martellaro’s Blog

We now know officially that Apple will not be supporting web site hosting after June 2012. Also, the iWeb ‘09 app hasn’t seen a major update in some time, and Steve Jobs in a purported e-mail has confirmed that Apple customers will need to find another web site builder. So, like many others, John has embarked on a quest to both rehost his personal website and select a new web site development app. This is the first installment describing that journey.


Apple’s Troubles Aren’t Over, and That Could be Good

1:22 PM, Jul. 28th, 2010 · · John Martellaro’s Blog


Antennagate showed that Apple can no longer have its own way with all customers.  The broader product offerings, like the iPad and the iPhone, mean than scrutiny and criticism come from a wider circle of interested parties.That will change the company.

More HDTV Gotchas to Know by Black Friday

2:52 PM, Nov. 25th, 2009 · · John Martellaro’s Blog


On Tuesday, I talked about some of the gotchas regarding LCD HDTVs and how manufacturers fudge or redefine specs to their own advantage. In this installment, I'll discuss the very basics of handling audio in an HDTV system.

What You Need to Know about HDTV & Blu-ray by Black Friday

5:47 PM, Nov. 24th, 2009 · · John Martellaro’s Blog


High Definition TVs and accessories are on the mind of many this holiday season.  Here are some thoughts on what to watch out for, starting on Black Friday. For starters, manufacturers play fast and loose with LCD HDTV specs. Also, things to watch out for in the Blu-ray and HDMI cable world.

Quantum Oscillations in the Applesphere

6:14 PM, Jul. 11th, 2008 · · John Martellaro’s Blog

This was a significant week in Apple's history. In the past, Apple's well tuned marketing engine worked just as well, but the Mac faithful just weren't present in sufficient numbers to jar the Applesphere.

Explosions and Debris (Week of May 12)

5:54 PM, May. 16th, 2008 · · John Martellaro’s Blog

From time to time, we all change browsers. It's either to experiment with something new or flee from something distasteful. This week I fled from Safari. It's because I visit hundreds of Websites and their links everyday.

Fewer Particles, More Debris ( Week of May 5)

6:01 PM, May. 9th, 2008 · · John Martellaro’s Blog

This week, there was some discussion of what might be Apple's name for the next version of Mac OS X, 10.6. According to one writer who investigated last year, trademark filings show that Apple has only two names left: Lynx and Cougar.