When Did Apple Stores Become Apple Showrooms?

6:12 PM, Apr. 15th, 2015 · · News

When Did Apple Stores Become Apple Showrooms?

Apple announced a new MacBook during the "Spring Forward" event in March. Think you're getting your skipping out of an Apple Store with one on April 24th? Not so fast, pal. Apple's telling everyone to try their luck online, including resellers and even their own retail customers.

Apple CEO Tim Cook goes on the Auction Block Again for Human Rights

11:14 AM, Apr. 15th, 2015 · · News

Apple CEO Tim Cook is participating yet again in a charity auction to support the Robert F. Kennedy Center for Justice and Human Rights for the third year in a row. Bidding in the Charitybuzz auction starts at US$10,000, and includes lunch with Mr. Cook along with two VIP passes to a future Apple keynote event.

The Mac Observer Spin The Mac Observer Spin is how we show you what our authors think about a news story at quick glance. Read More →

It's no secret that Tim Cook is a big supporter of human rights. Looks like his auction to support the RFK Center is an annual thing now.

Apple Buys Mobile Device Camera Maker LinX Computational Imaging

9:56 AM, Apr. 15th, 2015 · · News

Apple has purchased LinX Computational Imaging, a company known for its cameras designed for smartphones and tablets. LinX's camera modules are said to offer SLR-quality while still fit inside mobile devices, which could be a sign we'll get even better photos from future iPhone and iPad models.

The Mac Observer Spin The Mac Observer Spin is how we show you what our authors think about a news story at quick glance. Read More →

Even better image quality from iPhone photos across a wide range of lighting conditions? Yes, please.

Andy Hertzfeld Weighs In on Battle Over Steve Jobs’s Legacy

9:05 PM, Apr. 14th, 2015 · · News

Andy Hertzfeld Weighs In on Battle Over Steve Jobs's Legacy

Andy Hertzfeld has penned an excellent post on Steve Jobs and the simmering fight over which biography is "definitive." Mr. Hertzfeld, a member of the original (and legendary) Mac team who worked with Steve Jobs for many years, calls Becoming Steve Jobs a worthwhile read, but questions why Apple's current management has made a full court press to support the book.

USB-C Explained - What It Means for Your Mac Setup

8:20 PM, Apr. 14th, 2015 · · News

Apple has announced a new laptop, the ultra thin MacBook. This new machine has but one connector, which likely impacts your current setup. How can you upgrade your computer but keep all your hardware? Kelly breaks it down.

Apple’s ‘Something New’ Campaign Faces Lawsuit Over Copycat Art

11:53 AM, Apr. 14th, 2015 · · News

Apple is facing a lawsuit from pop artist Romero Britto over artwork used in the "Start Something New" campaign. The artist filed his lawsuit lawsuit last week claiming the art from Craig & Karl that Apple used directly copies his works.

The Mac Observer Spin The Mac Observer Spin is how we show you what our authors think about a news story at quick glance. Read More →

There certainly is a lot of similarity between the artistic style of Romero Britto and Craig & Karl. For Apple, a ruling in Mr. Britto's favor means they'll have to pull a single piece from their Start Something New campaign, but Craig & Karl will have to find a different style for all of their future artistic endeavors.

IBM Intros Watson Health Cloud with Apple HealthKit Support

10:12 AM, Apr. 14th, 2015 · · News

IBM introduce Watson Health Cloud on Tuesday as a new platform for doctors, researchers, and insurance companies to securely store health-related data. The WHC into Apple's HealthKit and ResearchKit platforms for data collection from a health and fitness tracking devices.

The Mac Observer Spin The Mac Observer Spin is how we show you what our authors think about a news story at quick glance. Read More →

Apple is serious about being a big player in the health and medical market, and their latest partnership with IBM makes that very clear.

How to Pretend Apple Watch Is a Failure No Matter What

7:50 PM, Apr. 13th, 2015 · · News

How to Pretend Apple Watch Is a Failure No Matter What

Apple sold a million Apple Watches in the first 24 hours—just in the U.S. That would make it the most successful new product category launch in Apple's history—so what do you do if you've been talking smack about it for months? You set the bar for success ludicrously high so you can proclaim it a failure no matter what.

USPTO Hands Podcasters a Win, Invalidates Personal Audio’s Patent

2:30 PM, Apr. 13th, 2015 · · News

Personal Audio's hopes of squeezing money out of podcasters has fallen apart because the U.S. Patent and Trademark Office has invalidated key claims in the patent the company was using to target online shows. PA claimed it invented podcasting and thanks to its patent, everyone hosting an online show owed it licensing payments.

The Mac Observer Spin The Mac Observer Spin is how we show you what our authors think about a news story at quick glance. Read More →

When a company's stated mission is to target Apple and other businesses over patent infringement claims, and then starts targeting specific podcasters, something is very wrong.