Much to Apple's surprise, not everyone that buys an iPhone sticks with the platform, and that led to a problem where switchers never saw text messages from their friends who stayed with iOS. Apple has finally addressed the problem with a new Web-based utility that unlinks phone numbers from iMessage so you'll still see texts when switching to an Android or Windows smartphone.
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Good for Apple for fixing the lost SMS problem for people who don't want to use an iPhone any more. Shame on Apple for building a text messaging system that requires a special utility just so you can keep getting texts from your friends that still use iPhones.