ESPN President John Skipper says he's working on an Apple TV content deal that sidesteps cable television subscriptions. He says they're building a "great television experience," but other content providers are dragging their heels.
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If ESPN is excited about a potential Apple TV streaming service, then there's a chance other content providers are interested in signing deals, too. It's a slow process, so don't expect to see Apple announcing any deals in the next few weeks or even months.