Apple's latest iPad marketing campaign, "Change Everything," is live and highlights how it can play a role in your personal and business life. The campaign shows iPads enhancing family life, education, and business, and also highlights apps to help you do more with your tablet.
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Apple routinely changes up its iPad marketing campaign as it works to boost sales. Considering the company reported lower iPad figures during its Q2 earnings report, the "Change Everything" campaign is right on schedule.