As the technology of SSDs develops and capacities grow, the lower capacity drives will become very, very affordable. This has already caused a sea change in how we boot up our Macs. And now it's going to change our Mac life in another way. John Martellaro is all over it.
The increased use of wearables will naturally invite the monitoring of body chemistry. Just as we do for fitness now, there will be norms and goals. Along with that, in the tech industry's all too eager efforts to be of assistance, monitoring of blood chemistry won't be without helpful suggestions about what and what not to eat. It's coming soon.
In 2015, Apple released the new MacBook, the Apple Watch and the much anticipated iPad Pro. What will 2016 be like? Will there be unexpected, new products? John Martellaro thinks this will be a year of hardware and software consolidation and refinement.
Soon our cars will be semi- or fully autonomous. That will require the best minds on the planet, engineers and A.I. experts, to write highly error proof and secure code. Current computer languages are close, but earn no cigar and weren't designed for Apple's needs. What better than for Apple to invent its own language, Swift, and get the whole world to test it first?
This week's news debris articles tell a story. After three years of research, Apple could come up with nothing better than a 1080p Apple TV. But while Apple has been denied leadership in 4K UHD, it can win another really big game if it can solve the biggest problem we have with electric cars.
The 4K UHD TV industry is a mess right now. Consumers are faced with treacherous technical decisions. Amidst the chaos, Apple is trying to improve and simplify the TV watching experience. Because the TV technology is changing so fast, it may be necessary to buy a new Apple TV every year, from now on, just to keep up. Don't blame Apple for this.
Apple's product line has greatly expanded in the last five years to be, as one might say, grand. In fact, the explanation for Apple's Grand Unified Theory of Products has now been analyzed with the clarity of a physics presentation and in a way that's not been approached before. John Martellaro explores a remarkable analysis article that sheds great light in how Apple executives view their present and future products.
Social media is a powerful force, and it's generally a very good thing for everyone. But when Twitter was at its peak, there were suggestions that Apple should acquire Twitter for marketing purposes. Some reports even said Apple tried. But the truth is that companies are rediscovering the value of a clear, inspiring, one-way video story directed towards customers that sidesteps the noise of social media. Apple has known this all along.
Apple is a company that can get set in its ways. That often stems from a set of values that dictate how things should forever be. However, while products and technologies change fast, sometimes Apple is its own worst enemy when it comes to updating practices. The iPad Pro might be one of those new products held back by old thinking.
More and more, modern technical consumers are appealing to their smartphones for what to do next. How to dress. What to eat. How to think. And we don't even have consumer robots yet to attend to our indecisions. John Martellaro sizes up the situation, and it doesn't look rosy.
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