The Unexpected Ways Apple Watch Will Crush the Competition

3:55 PM, Dec. 19th, 2014 · · Particle Debris

Particle Debris

Calling the Apple Watch just a cooler, better smartwatch isn't
the right way to look at this revolutionary device. Apple would hardly settle for that. Instead, the Apple Watch will so change people's lives that no other device on the wrist will do, and that will bring incredible success. John Martellaro makes his case.

Why Apple’s Next Generation TV Project is on Hold

1:20 PM, Dec. 12th, 2014 · · Particle Debris

Particle Debris

Apple's CEO Tim Cook has whet our appetite several times about his company's interest in the consumer side of watching TV. For too long, we've been waiting for something, we're not sure what, that brings to fruition what we hope is a futuristic and better vision. But what if new technology isn't what's stopping Apple. John Martellaro has a hunch.

How Apple’s iPad Could Flourish Once Again

5:15 PM, Dec. 5th, 2014 · · Particle Debris

Apple's iPad sales have been declining. Everyone in North America and Europe who needs or wants one has bought one. Now, Apple is faced with the need to engage new, perhaps less affluent geographies.  But also, crucially, there is the business of getting the iPad on a path to more capabilities, growing with user needs and expectations. The phenomenal sales of the MacBook Air punctuates this lack of iPad development and maturity. What's the fix?

Why Every Estimate for Apple Watch Sales in 2015 is Completely Wrong

4:45 PM, Nov. 21st, 2014 · · Particle Debris

Estimates for sales of a product that hasn't shipped yet are tricky business. It requires some serious work with the right kind of candidate customer surveys and some shrewd mathematical analysis. Then, uncertainties must be calculated and presented. John Martellaro isn't seeing any of that.

The Impact of Apple Pay is Greater Than We Could Have Imagined

5:30 PM, Nov. 14th, 2014 · · Particle Debris

Particle Debris

When a revolutionary new service arrives, especially from Apple, the long term consequences are seldom appreciated at first. The tendency is to compare it to the known competition rather than explore the synergistic effects.  Even now, those effects are kicking in, very early in the life of Apple Pay.

The State of iTunes 12 Says Something Important About Apple’s Future

5:00 PM, Nov. 7th, 2014 · · Particle Debris

There is a fundamental tension between writing great software and picking your fights. Recently, that tension has bubbled to the surface with the release of iTunes 12. When times change and customer trends become noticeable, Apple software has to change as well. But throwing in the towel on the monolithic iTunes app isn't the way to do it.

Apple Wins the Old-fashioned Way: Outsmart the Competition

4:30 PM, Oct. 31st, 2014 · · Particle Debris

Particle Debris

Cool new products catch our attention, and sometimes it seems that the flashiest products are the byproducts of the most successful companies. In reality, there's much more to be said for good business sense and raw intelligence. Those virtues go a long way towards explaining Apple's success.

Apple Pay is Soaring While Competitors Crash and Burn

5:02 PM, Oct. 24th, 2014 · · Particle Debris

Large companies have large ambitions. When powerful tech companies come crashing into people's lives with products that give them pause, they naturally turn to a safe oasis. It's that human element, an Apple strength, that makes the company's products alluring. This week, Microsoft and Amazon were reminded of that while they watched Apple Pay become a warmly embraced product.

Sales Prospects for Apple’s iPad Air 2 Look Good

4:15 PM, Oct. 17th, 2014 · · Particle Debris

Particle Debris

Almost a third of the installed base of iPads consists of iPad 2s without a Retina display. As a result, a casual look at the numbers suggests that the iPad Air 2 should do very well in sales. John Martellaro pulls out his calculator.

Apple’s October 16 Invitation is Actually a Hidden Promise

5:00 PM, Oct. 10th, 2014 · · Particle Debris

It's been all hands on deck for Apple in the last year. iOS 8, iPhone 6 and 6 Plus, OS X Yosemite, the new Mac Pro, home automation, health monitoring, iBeacon, Apple Pay, and what looks like some very hard work on the Apple Watch. Some other products appear to have stagnated.  Does the October 16 event invitation suggest a remedy? Is this even a problem? John Martellaro sizes up the promise of Apple's invitation.