OS X Security is a Lot Better Than You Thought

4:30 PM, Oct. 2nd, 2015 · · Particle Debris

Pondering OS X Security

Just about every week we see articles rolled out about how a security researcher has found a scary security flaw in OS X. It makes for great headlines, but how are the every day Mac users actually affected by these headlines, and how should they react? John Martellaro offers a calming counter perspective.

What Shall Apple Do with All That Money? Rethink the Car

2:30 PM, Sep. 25th, 2015 · · Particle Debris

Apple & 21st Century cars

When a modern company has some extra money, creative executives have refined the art of rolling that money upwards towards themselves often starving other efforts. Even so, while car company R&D budgets are generally healthy, they may not be enough to make a major breakthrough in 21st century car technology. What if that's what Apple is planning to do?

A Theory: Why the New Apple TV Will Ship Without 4K UHD

5:00 PM, Sep. 18th, 2015 · · Particle Debris

Apple TV 4th gen and 4K

We now know that the new 4th generation Apple TV announced for this fall won't ship with 4K UHD capability. But we don't know why Apple omitted that feature and thereby opened itself up to opportunistic competition, such as Amazon's Fire TV. John Martellaro has a theory.

That Thing Apple Does That Some Hate and Few Understand

4:45 PM, Sep. 11th, 2015 · · Particle Debris

Apple's Success is a truth

Apple does something that some individuals hate to admit. As a corporate entity, consisting of thousands of very intelligent employees and led by a seasoned executive team, it just keeps on succeeding. That causes problems for many armchair analysts who have a different vision and even bigger problems for Apple's competitors. But the fact that Apple succeeds brilliantly is a truth that can't be ignored.

How Apple Succeeds in an Amazon World

6:00 PM, Sep. 4th, 2015 · · Particle Debris

Apple vs. Amazon. No contest.

In a world that seems relentlessly focused on buying things, with Amazon's help, Apple not only succeeds outside of Amazon's sphere, it thrives. Just exactly how does Apple do that and what does it mean for the future of both companies? John Martellaro has some thoughts.

An iPhone 6s That Can Record 4K Video Means a 4K Apple TV

5:15 PM, Aug. 28th, 2015 · · Particle Debris

Apple, iPhone 6s & Apple TV

It's been reported, according to sources, that the iPhone 6s family will have the ability to record 4K video. Apple sells a 5K iMac. So why wouldn't a next generation Apple TV have the ability to display 4K video? John Martellaro makes the case.

What You’re Not Doing with Your Mac Matters a Lot

5:30 PM, Aug. 21st, 2015 · · Particle Debris

The power of personal computers & planet Earth

In the early days of personal computers, there was nothing to do with them but compute. Nowadays, computers have wrapped us in a worldwide web of consumer services that's most helpful but masks the kinds of helpful research that can be done, even with a desktop computer. John Martellaro points to a fabulous article that just might shake many out of their doldrums.

Apple Should Release a New Apple TV Soon and Be Done

5:20 PM, Aug. 14th, 2015 · · Particle Debris

Time for a new Apple TV

Apple has dragged its feet for years on a next generation Apple TV, and now the competition is really heating up. Instead of releasing the very best hardware it knows how to make and letting a subscription TV service sort itself out, Apple, it seems, delayed hardware when it had every reason to expect that negotiations with content holders would be difficult and protracted. John Martellaro thinks this was a very bad strategy.

How Apple Leaves Money on the Table and Still Flourishes

5:15 PM, Aug. 7th, 2015 · · Particle Debris

Apple vs. Google's Android

One of the modern concepts in American business is that every technical decision should be made in such a ways as to maximize revenue, leaving nothing on the table for the often dangerous competition. Apple, however, has not, in general, thought that way and has left money and market share to others. Yet Apple has flourished. How has the company done that?

The Reason Why No Company Can Duplicate Apple’s iPhone Appeal

5:00 PM, Jul. 31st, 2015 · · Particle Debris

Particle Debris, July 27

Competitors to Apple's iPhone spend billions in development and advertising. Sometimes a competing smartphone will actually have a nifty operational or design feature the iPhone lacks. Then why is it so fundamentally difficult to compete with Apple for mindshare and profits amongst those highly desirable, affluent customers? John Martellaro delves into the Apple not-so-secret sauce.