On June 23rd, Apple announced that the aging, obsolete, overpriced Thunderbolt Display is being discontinued. No replacement display was announced, and customers have been directed to 3rd party products. What does this mean for the Mac Pro?
The iPhone and Apple Watch contain sophisticated security and encryption protocols for use with Apple Pay. To make it very easy for customers, Apple has brilliantly made the setup and use incredibly simple. Has that simplicity fooled customers into thinking that the Apple Pay process is risky and makes them vulnerable? A Pew study suggests that potential customers mistake the simplicity for various kinds of vulnerabilities, and they shy away.
Apple believes that tablets are the future. And so, it's natural to push iPads for K-12 education. The idea is that these iPads are great educational devices because they're cheaper, more secure and easier to maintain than MacBooks. But what about the ability of teachers to invoke iPads for the kinds of skills training the curriculum calls for? And fit them into the budget? Signs are, it's not working.
Starting up Apple and then returning later to save the company is a very different kind of activity—and requires different skills—than navigating a $230 billion company into mid-life maturity. Steve Jobs knew that when he hand-picked Tim Cook to succeed him. Some observers still don't.
Companies that must employ drivers and pay them, even without customary benefits, would like to replace them with computers that can drive autonomously. This makes such vehicles candidates for taxis, buses, and trucks. But what about customers who actually enjoy being in control of a car that they own? Is that an enduring or dying part of American culture? John Martellaro looks at the issues.
Rumors that sound reasonably credible are starting to appear for both the iPhone 7 and iPhone 8 in 2017. The current state-of-the-rumors suggest that the iPhone 7 will have some nice features, but a 10th anniversary iPhone next year is the one that will have the stunning new look and feel. John Martellaro collates the best thinking so far.
The iPhone has gotten better and better every year. The iPhone 6 sated customer hunger for a larger display, but then Apple had to fill the gap for many who preferred a 4-inch display on the iPhone SE. Along the way, the world economy slowed, dramatic improvements for the 6s dried up, and many customers felt like their current iPhone was good enough. So what's next for the iPhone?
Apple is, of course, a very large company. It's so big that it's impossible to quantify the company as a whole. Only specific elements of Apple can be characterized—or critiqued. This leads to business rule #1 for a large company. John Martellaro explains.
Surely we won't have to wait until 2019 for The Next Big Thing from Apple. John Martellaro ponders what goodies Apple might give us in the years leading up to the Apple Car. After all, it's all about the product pipeline. (Just don't call him Shirley.)
The mountain of evidence to support the thesis that Apple is working on a car, no doubt an electric car, is now overwhelming. However, even as Apple hires a boatload of experienced automotive executives, it seems Apple, more and more, will have to go it alone with, perhaps, just one chance to get it right. It will be amazing to watch unfold.
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