What to Expect During Apple’s March 9 Media Event

4:30 PM, Feb. 27th, 2015 · · Particle Debris

Two of the best minds that follow Apple got together and worked out what we can expect to see during Apple's March 9 media event. Jeff Gamet and Kelly Guimont (with some inspiration from Chris Breen), take their best shot at predicting what else we might see besides a major Apple Watch palooza.

There Are no Limits to Apple’s Growth. The Competition Should Worry

4:00 PM, Feb. 13th, 2015 · · Particle Debris

Particle Debris

Apple has so much in liquid cash resources that it absolutely has no need to betray or trick the customer. That gives Apple great liberties in product design. Lately, we've seen the enormous financial benefits of that philosophy come to bear.  If other competitors don't get smarter, faster in earning trust, there seems to be no limit to Apple's growth.

How Apple’s Resurgence Led to Microsoft’s Newfound Success

2:10 PM, Feb. 6th, 2015 · · Particle Debris

Particle Debris

There was a time when the Microsoft behemoth was running roughshod over the underdog Apple. Apple was very cool and did wonderful things with software development, but the boutique UNIX company was being crushed. Oddly, Apple's current resurgence has also led to Microsoft's.

How Apple is Winning a Secret War

5:00 PM, Jan. 23rd, 2015 · · Particle Debris

When observers analyze a new or existing product from Apple, they tend to focus on the design, operation and features. In some cases, the conclusion is that some competitor, X, has a better product. That misses at least half the story of Apple's secret product war.

Mac Experts Weigh In: OS X Quality is Declining

4:45 PM, Jan. 16th, 2015 · · Particle Debris

Particle Debris

More and more Mac experts are weighing in on the idea that OS X quality has declined and has become noticeable and annoying in Yosemite. This is a new, uncomfortable feeling that Macintosh customers are unaccustomed to. That OS X no longer "just works" is an emerging meme.

The Two Big Tech Hits of 2015 Will be UHDTV and Apple Watch

4:55 PM, Jan. 9th, 2015 · · Particle Debris

The two big hits of 2015

The two biggest tech things in 2015 will be UHD/4K TV and the Apple Watch. The TV industry is working hard to make sure it doesn't have another "3D" debacle, and Apple will use its enormous resources to make sure the Apple Watch is successful as the best and most famous wearable, propelled by Apple Pay. This week's Particle Debris looks at both.

The Unexpected Ways Apple Watch Will Crush the Competition

3:55 PM, Dec. 19th, 2014 · · Particle Debris

Particle Debris

Calling the Apple Watch just a cooler, better smartwatch isn't
the right way to look at this revolutionary device. Apple would hardly settle for that. Instead, the Apple Watch will so change people's lives that no other device on the wrist will do, and that will bring incredible success. John Martellaro makes his case.

Why Apple’s Next Generation TV Project is on Hold

1:20 PM, Dec. 12th, 2014 · · Particle Debris

Particle Debris

Apple's CEO Tim Cook has whet our appetite several times about his company's interest in the consumer side of watching TV. For too long, we've been waiting for something, we're not sure what, that brings to fruition what we hope is a futuristic and better vision. But what if new technology isn't what's stopping Apple. John Martellaro has a hunch.

How Apple’s iPad Could Flourish Once Again

5:15 PM, Dec. 5th, 2014 · · Particle Debris

Apple's iPad sales have been declining. Everyone in North America and Europe who needs or wants one has bought one. Now, Apple is faced with the need to engage new, perhaps less affluent geographies.  But also, crucially, there is the business of getting the iPad on a path to more capabilities, growing with user needs and expectations. The phenomenal sales of the MacBook Air punctuates this lack of iPad development and maturity. What's the fix?