Surely we won't have to wait until 2019 for The Next Big Thing from Apple. John Martellaro ponders what goodies Apple might give us in the years leading up to the Apple Car. After all, it's all about the product pipeline. (Just don't call him Shirley.)
The mountain of evidence to support the thesis that Apple is working on a car, no doubt an electric car, is now overwhelming. However, even as Apple hires a boatload of experienced automotive executives, it seems Apple, more and more, will have to go it alone with, perhaps, just one chance to get it right. It will be amazing to watch unfold.
We're geting fairly strong indications now that Apple is going to rebrand "OS X" as "MacOS." This would, in name, bring about a pleasant synchronization with tvOS, iOS, and watchOS. But more to the point, rebranding both suggests and offers the opportunity for significant change. What might be in store for Apple's customers?
Sexploitation. It's a word that we like to think is constrained to unsavory websites and isn't approved of in polite society. And yet. Just as with many other technology developments that can be misused, 3-D printing and robot technology have enabled the construction of, if you will, android sex dolls. There are few legal constraints on this, and we can probably expect see it escalate quite a bit before social forces learn how to deal with it. Buckle up.
Yesterday's announcement by Tesla of its Model 3 has ignited the industry. The company has received more than 200,000 pre-orders in less than 24 hours. Looking forward, Tesla's goal is to sell 500,000 cars a year in 2020. Suddenly, Tesla has poured on the coals, and Apple's rumored goal of 2020 (perhaps 2019), suddenly looks lethargic. In one fell swoop, the pure electric car is poised to explode onto the scene. Can Apple ever catch up?
The reaction in our community to Apple's March 21st event has been mixed, to say the least. Thanks to sources, a pretty good idea about what would be presented evolved beforehand. And yet, some were sorely disappointed. Where was the jazz? Where was "One more thing!"? John Martellaro analyzes a brilliant explanation by Chuq Von Rospach of why the event unfolded the way it did.
For several weeks now, most every Apple observer has written the same thing about Apple's March 21 event: A new 4-inch iPhone and a new 9.7-inch iPad. No new Apple Watch 2. But if that's all we get (and don't get), the event is going to be fairly boring. What might Apple have up its sleeve? John Martellaro thinks he knows.
Apple's OS X, derived from the legacy BSD UNIX, was born in the mind of Steve Jobs and engineers at NeXT more than 20 years ago. It came to fruition at Apple in March 2001. It was a product of its time. iOS was launched for the iPhone in 2007 and designed for hardware that was one percent the speed of Apple's modern A9(X) SoC. Perhaps it's finally time to move on to a hybrid OS that can run both with a high security AI wrapper. John speculates.
Apple's iPhone is incredibly easy to use. So much so that its operation is indistinguishable from magic. Starting with extremely sophisticated silicon and working its way up through layers of abstraction, encryption technology and security and privacy measures in iOS, it is so complicated that few outside Apple understand its working principles. That's turning into a big problem for governments.
Apple's business model is based on the idea that ever more people will be interested in ever more new products in the future. But as the middle class disappears and robots slowly displace workers, who will be left to fuel Apple's growth?
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