Sales Prospects for Apple’s iPad Air 2 Look Good

4:15 PM, Oct. 17th, 2014 · · Particle Debris

Particle Debris

Almost a third of the installed base of iPads consists of iPad 2s without a Retina display. As a result, a casual look at the numbers suggests that the iPad Air 2 should do very well in sales. John Martellaro pulls out his calculator.

Apple’s October 16 Invitation is Actually a Hidden Promise

5:00 PM, Oct. 10th, 2014 · · Particle Debris

It's been all hands on deck for Apple in the last year. iOS 8, iPhone 6 and 6 Plus, OS X Yosemite, the new Mac Pro, home automation, health monitoring, iBeacon, Apple Pay, and what looks like some very hard work on the Apple Watch. Some other products appear to have stagnated.  Does the October 16 event invitation suggest a remedy? Is this even a problem? John Martellaro sizes up the promise of Apple's invitation.

How the Apple Watch Already Has Success Designed in

4:30 PM, Oct. 3rd, 2014 · · Particle Debris

Particle Debris

When a new product category arrives from Apple, like the Apple Watch, it can be hard to size up the future prospects. Some observers only have a dim idea about how customers will embrace and exploit the product, and they don't yet see how Apple works to design success into the very DNA of any new product. In time, however, it all becomes clear, and the naysayers seldom turn out to be right.

Apple’s Success: Going to Extremes and Out of Control

3:50 PM, Sep. 12th, 2014 · · Particle Debris

The Rot in Apple

Apple was a hungry, underappreciated company for many years both before and after the return of Steve Jobs. Now that Apple has achieved unconstrained, unabashed, tumultuous success—that often treads on customers—what exactly is Apple going to do about it?

How the iWatch Could Completely Catch the Competition Napping

4:15 PM, Sep. 5th, 2014 · · Particle Debris

Particle Debris

The iWatch could radically change our personal security in ways that haven't been discussed.  John Martellaro takes to flights of technical fantasy and finally reveals what he hopes the iWatch will do that would completely catch the competition off guard.

Apple’s September 9 Event Won’t be What we Expect

3:44 PM, Aug. 29th, 2014 · · Particle Debris

Particle Debris

Apple's September 9 event won't be about techy things that bloggers want. It won't even be about what the best minds of the Mac Web think Apple needs to deliver. Rather, it'll be about delivering a remarkable, convincing vision that captures our imagination and enthusiasm for a better future.

No Sooner do we Secure Our iPhones Than the Home Invasion Begins

3:10 PM, Aug. 15th, 2014 · · Particle Debris

The pace of personal security continues to accelerate. First, we spent years learning how to secure our routers and Macs.  Then we focused on our iPhone security.  Now, a new wave of devices is poised to enter our homes, and they're not made by Apple. Danger is lurking once again.