Apple and Google are engaged in a fight for our technological souls. With a temporary lull in activity from Apple, it looks as if Google is winning the war. But really? What will determine the winner in the long run not simply new product announcements. It's something else. John Martellaro takes the 30,000 ft view.

Now that Google Glass is being widely tested and written about, reactions are all over the map -- as they should be. That's a good sign for a new technology: our inability to come to consensus on the technical and social aspects at first. But in the long term, the technology always settles out.

Often, it's good to be reminded of things that get lost in the Internet storms.  This week, we were reminded by some calm, cool heads about things we have forgotten to appreciate about Apple. John Martellaro recaps.

This week's news events remind us that there is a conflict between the need for organizations to attract people's attention and the work necessary to be authoritative. In the technology world, especially with Apple, that work means understanding and explaining how opposing forces interact.
 

Some notable executives who have worked for Apple fail when they leave and go to work for another company.  Why does this happen?  It's the paradox of power for Apple VPs. John Martellaro explains what he learned for himself at Apple.

Facebook continues to fascinate us with its ability to tap into the psychological mechanisms of human beings, the need for a human connection and the need to share -- even if what's shared is not so great.  FaceBook Home has refined that technique such that it has transitioned from worrisome to treacherous.

In this week's Particle Debris, John Martellaro looks at two very critical articles about Apple's data services.  These are substantive articles that highlight what we've been suspecting all along. The good news is that this may be a giant opportunity for Tim Cook lay down the gauntlet and make his mark on Apple.

With regularity, in grandmaster chess, we see moves that take our breath away.  We bow before the awesomeness of a move that is so bold that we would have never dared make it -- unable to see the deep implications of a Queen or Rook sacrifice. Yet, there it stands -- the winning move that crushes another grandmaster.  Is such a move within the grasp of Apple and its cash?

Companies that claim they make the very best product of its kind but then waffle on selling low volume, premium, awe inspiring, likely very expensive high end products will implicitly lose credibility. That seems to be the discussion around the Mac Pro lately. Will Apple's next Mac Pro light the world on fire? Or just be a case of slash and burn?

While Java remains an important tool for the Enterprise, its fate on the personal computer for home users is all but sealed. John Martellaro explains.