Apple is a company that can get set in its ways. That often stems from a set of values that dictate how things should forever be. However, while products and technologies change fast, sometimes Apple is its own worst enemy when it comes to updating practices. The iPad Pro might be one of those new products held back by old thinking.
More and more, modern technical consumers are appealing to their smartphones for what to do next. How to dress. What to eat. How to think. And we don't even have consumer robots yet to attend to our indecisions. John Martellaro sizes up the situation, and it doesn't look rosy.
Apple is a company with great values and makes best in class products. And so when a new technological opportunity comes along, we're naturally enthusiastic about Apple getting into the game. But in the case of commercial, consumer robots, it'll be smart for Apple to be the Johnny Come Lately. Here's why.
After the Windows 8 debacle, Microsoft has worked hard to arrive at Windows 10 everywhere. Apple has stuck to a purely mobile OS and a traditional desktop OS. Google concocted Chrome OS to solve one problem but now seems to want to merge it with Android. Apple has launched watchOS and tvOS and may be on the verge of carOS. What's going on here? How can these companies possibly cope with the massive technical demands of new/merged/derivative OSes and the agggressive security threats on each new OS? John Martellaro ponders the dilemma.
More and more, computational devices are making suggestions, even making decisions for us. As the algorithms get more and more sophisticated, human beings could start to lose the ability to evaluate and call into question those suggestions and decisions. Worse, machines have the potential to learn and self-improve much faster than humans, leaving us even further behind. What happens next?
All the technical signs point to a future with autonomous (self-driving) cars. Just about every major car company is working on that technology including, we suspect, Apple. But what would happen, hypothetically, if one of these cars were to make a bad mistake in software judgment that injures someone? The legal and ethical issues are enormous.
Today's tech-minded customers like to be part of advancing technology. It's fun and exciting. But if a company pushes too hard and in the wrong ways, without an understanding of customer psychology, relentless change can become the enemy. One sure sign of that is when people start to celebrate retro ways of thinking.
Elon Musk, CEO of Tesla Motors, has had some sharp comments to make about Apple recently, but the underlying message is that while Tesla has merely set the stage, it will be Apple that eventually shakes up the automobile industry. Big Time. And that's what has Mr. Musk worried and snarky.
Just about every week we see articles rolled out about how a security researcher has found a scary security flaw in OS X. It makes for great headlines, but how are the every day Mac users actually affected by these headlines, and how should they react? John Martellaro offers a calming counter perspective.
When a modern company has some extra money, creative executives have refined the art of rolling that money upwards towards themselves often starving other efforts. Even so, while car company R&D budgets are generally healthy, they may not be enough to make a major breakthrough in 21st century car technology. What if that's what Apple is planning to do?
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