Competitors to Apple's iPhone spend billions in development and advertising. Sometimes a competing smartphone will actually have a nifty operational or design feature the iPhone lacks. Then why is it so fundamentally difficult to compete with Apple for mindshare and profits amongst those highly desirable, affluent customers? John Martellaro delves into the Apple not-so-secret sauce.
Paraphrasing Star Trek's Mr. Spock: "Small companies have small ambitions. Large companies have large ambitions." Given that fact of our technical life, many observers expect Apple to act like a small company and grumble when it doesn't. In fact, as Apple grows, so must its customers (and observers) in their perspective. Apple Watch and Apple Music are cases in point.
OS X Yosemite has been a bit of a problem for some users, especially with networking, and so the WWDC announcement of El Capitan was greeted with enthusiasm. Apple's stated focus was on the experience and performance, but, in time, we've learned that important changes under the hood will also contribute to security and better networking. Here's a look at how El Capitan is going to affect you for the better.
When a revolutionary new product is launched, the first instinct is to understand it by relating its most obvious features to what we already know. In time, it becomes apparent that the analogies we formed, to understand the device, failed to properly inform us of the new way of doing things. That's the Apple Watch in spades.
Any sufficiently large software project will have significant failure points. This is a lesson Apple has steadfastly refused to learn. It's not as if there weren't any warning signs.
Apple is a company that surges relentlessly forward in technology. It can do that because it has earned a lot of money from happy customers. The philosophical contrast with the U.S Federal government is stark. John Martellaro worries that the gap is too large and growing.
When a new technology first emerges, corporations have no choice but to hype their products in the hopes of becoming a leader, collecting all the early adopter profits and squeezing out the competition. Customers, on the other hand, get tired of the hype and bear the brunt of half-baked products. The technical term for all this is the Hype Cycle. Could this be happening with home automation?
Have OS X users become overwhelmed by terabytes of data? Are they bored or over burdened by the idea of backing up? Is iCloud a simplistic, lame answer to a much more complex question? OS X El Capitan does nothing to address this emerging issue.
When merchants say they are reluctant to embrace Apple Pay, the reasoning, amazingly, doesn't rest on sound technical ground. Instead, there seems to be a pattern of self-delusion, denial, foolish frugality, excuses about lack of customer demand and even downright ignorance. In time, this strategy is destined for major disasters that will drag their customers down with them.
For the past few years, Apple has introduced a new version of OS X at WWDC. The demos have been presented with wit, charm, and enthusiasm, but, in practice, customers have found the initial release wanting, even with public beta testing. Can Apple change its routine to surprise and delight us in a more fundamental way?
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