This week we look back on 30 years of the Macintosh. It's an essential celebration, great for reminding us how we got here, instructing us in our relationship to technology and inspiring us for more. And along those lines, John Martellaro wants to now look ahead 30 years.
It's all to easy to be an armchair quarterback writer and cry out for more innovation from Apple. The odd thing is, none of those articles get into any serious discussion of what customers really need and what kinds of innovation would meet those needs. John Martellaro would like to see a list.
For some time now, we've been exposed to speculation about what Apple might do next. Wearable computers: an iWatch (or bracelet) and has a myriad of uses. A next generation HDTV system. An iPad Pro. An iPhone Air. All of that is in contrast to what we saw at CES: gadgets galore. The question is, what do we have time to absorb? What do we want to absorb?
Apple's new Mac Pro is now for sale, and reviews are surfacing. They generally tell a story: this is an awesome device, drop dead gorgeous and fast. Already, supplies are constrained. Once again, Apple has properly sized up the market and produced a winner. So why are there grumbles?
Millions of Apple customers happily upgrade to a new version of iOS or OS X, and the new OS comes to dominate in just months. Meanwhile, many businesses strain to move into the future as they cling to the comfortable belly of Windows XP. How does this happen?
When we think about a 13-inch iPad, we can't just think about a larger display for things like reading, art and designing. Instead, there comes a point where a larger iPad creates whole new markets and applications. John Martellaro speculates.
The capability of content developers to produce material is increasing exponentially, and the Internet infrastructure grows furiously to keep up. How does one avoid paying for every little thing thrown at us in this mêlée?
Inside Apple, the executives know they're in a manufacturing war with Samsung. Exotic materials, including sapphire, plus lasers and expensive robotic milling machines all contribute to modern electronic devices like our smartphones that make the difference between first-class consumer goods and second rate junk. That war has serious consequences, and so that's where Apple is spending the big bucks.
Unlike hardware, which stands on its own for inspection, there is hardly any better place for a company to be up to mischief than with its software. John Martellaro looks at Apple's latest software fumbles and foibles.
It's something to ponder in a sensible, not hysterical way. We know that Apple is a wealthy, successful company right now. And will remain so. But few companies survive for a hundred years or more, as IBM has. So, for some unconventional speculation, what would be the possible failure path for Apple 20 years down the road?
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