Apple is brilliant at building user interfaces. One essential element in that practice is to have a vision. But sometimes the vision doesn't work out in the real world, and Apple engineers have to backtrack. In the case of iOS on an iPad, Apple's obsession with the one app at-a-time on a 9.7-inch display is not serving the customer well. Apple may be getting ready to fix that problem.
We've heard rumors that Apple is working on its own car. It's likely to be a standard electric car with, we think, a phenomenal battery. However, down the road, our attention will turn to self-driving cars, and one question to ask about autonomous cars is whether making them work very safely can be done to the satisfaction of the consumers. Can Apple take that leap as well?
A tremendous amount of science fiction lore has built up our expectations of personal robots. And today, a great deal of research is being poured into artificial intelligence and robot mechanics. But we're still nowhere close to the "Data" of Star Trek or "Ava" of Ex Machina. Which company is worthy to tackle that challenge? Might it be Apple?
It's a tough decision. Pay more for an Apple Watch with a sapphire crystal. Or settle for Ion-X glass and hope it won't get too badly damaged over the next year. The fact is, people's wrists end up in the oddest places and can get banged about. Consumer Reports does the science and scratches the surface of this quandary.
Now that the MacBook and Apple Watch are shipping, it's time to start thinking about the iPhone 6s (or iPhone 7 according to some rumors). Just when we think the iPhone can't get any better, Apple seems poised to blow us away. Again.
Some observers complain that Apple doesn't come out with innovative products fast enough. But, in fact, it's actually quite hard to keep up with what Apple is doing, and it takes personal time and work to appreciate what Apple achieves. The alternative is to be left behind.
Apple has problems meeting demand for exciting new products that other companies can only fantasize about. That's because Apple dreams big dreams. But we have to be careful that we're dreaming the same dream. That takes time. John Martellaro explains.
The new Apple MacBook is designed for extreme portability and low weight. Its low power Core M processor provides support for thinner designs and eliminates the need for a fan. To achieve that, it makes a concession to speed. So while the benchmarks are similar to a four year old MacBook Air, this MacBook is most emphatically not a step backward, as Business Insider claims this week.
Apple's iPad sales started out growing like gangbusters. It looked to become a major product line alongside the iPhone But then, in the last year, sales have faltered. Various reasons have be put forward: update cycles, the popularity of phablets, and so on. But the real reason goes much deeper. John Martellaro explains.
Apple has provided us with lots of new products and services.
We're excited about the Apple Watch and the new MacBook. But what about the many things that have dropped through the cracks? The list is growing and becoming alarming. What can be done?
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