Why We Won’t See a New Apple Watch 2 Until September

4:30 PM, Feb. 19th, 2016 · · Particle Debris

Particle Debris

As Apple customers, we're accustomed to seeing the most popular consumer products updated annually. Like the iPhone and iMac.  However, there are very good reasons why we won't see a new Apple Watch in March. John Martellaro explains Apple's challenges.

My Classic Hard Disks Are Spinning Right into the Graveyard

5:01 PM, Feb. 12th, 2016 · · Particle Debris

Goodbye Spinning Hard Disks

As the technology of SSDs develops and capacities grow, the lower capacity drives will become very, very affordable. This has already caused a sea change in how we boot up our Macs. And now it's going to change our Mac life in another way. John Martellaro is all over it.

What To Do When Your Apple Watch Tells You NOT to Eat the Candy Bar

4:45 PM, Feb. 5th, 2016 · · Particle Debris

Wearables & Blood Chemistry

The increased use of wearables will naturally invite the monitoring of body chemistry. Just as we do for fitness now, there will be norms and goals. Along with that, in the tech industry's all too eager efforts to be of assistance, monitoring of blood chemistry won't be without helpful suggestions about what and what not to eat. It's coming soon.

What to Expect (and Not Expect) From Apple in 2016

5:20 PM, Jan. 22nd, 2016 · · Particle Debris

Apple in 2016

In 2015, Apple released the new MacBook, the Apple Watch and the much anticipated iPad Pro. What will 2016 be like?  Will there be unexpected, new products? John Martellaro thinks this will be a year of hardware and software consolidation and refinement.

Why Apple Developed the Swift Programming Language - Hint - Apple Car

5:15 PM, Jan. 15th, 2016 · · Particle Debris

Apple, cars and Swift

Soon our cars will be semi- or fully autonomous.  That will require the best minds on the planet, engineers and A.I. experts, to write highly error proof and secure code. Current computer languages are close, but earn no cigar and weren't designed for Apple's needs. What better than for Apple to invent its own language, Swift, and get the whole world to test it first?

You May Be Buying a New 5th Gen Apple TV Sooner Than You Planned

4:45 PM, Dec. 18th, 2015 · · Particle Debris

The Next Apple TV

The 4K UHD TV industry is a mess right now. Consumers are faced with treacherous technical decisions. Amidst the chaos, Apple is trying to improve and simplify the TV watching experience. Because the TV technology is changing so fast, it may be necessary to buy a new Apple TV every year, from now on, just to keep up.  Don't blame Apple for this.

Apple’s Grand Unified Theory of Products Has a Beautiful Explanation

3:30 PM, Dec. 11th, 2015 · · Particle Debris

Apple's Grand Unified Product Line

Apple's product line has greatly expanded in the last five years to be, as one might say, grand. In fact, the explanation for Apple's Grand Unified Theory of Products has now been analyzed with the clarity of a physics presentation and in a way that's not been approached before. John Martellaro explores a remarkable analysis article that sheds great light in how Apple executives view their present and future products.

It’s a Good Thing Apple Didn’t Acquire Twitter

5:15 PM, Dec. 4th, 2015 · · Particle Debris

Apple, Twitter and Marketing

Social media is a powerful force, and it's generally a very good thing for everyone. But when Twitter was at its peak, there were suggestions that Apple should acquire Twitter for marketing purposes. Some reports even said Apple tried. But the truth is that companies are rediscovering the value of a clear, inspiring, one-way video story directed towards customers that sidesteps the noise of social media. Apple has known this all along.

Apple is Doing Something That Could Accidentally Torpedo the iPad Pro

4:20 PM, Nov. 25th, 2015 · · Particle Debris

The fate of the iPad Pro

Apple is a company that can get set in its ways. That often stems from a set of values that dictate how things should forever be. However, while products and technologies change fast, sometimes Apple is its own worst enemy when it comes to updating practices. The iPad Pro might be one of those new products held back by old thinking.