How do you launch a brand new product, one that's beautifully integrated into your own infrastructure and one that no company has ever conceived of and make sure that it's a runaway success? Answer: very carefully.
Microsoft has struggled over the years to develop its own hardware. The Xbox has been the only notable success, and even that product has had its share of struggles. One has to wonder, how long can Microsoft endure without getting its mobile hardware part right?
This week's edition looks at how, in one case (Google), forgetting the past can have a negative impact on our perception of a company. In another duo of stories, John Martellaro looks at how denying change (by advertisers) can be a modern weapon against consumers. It all seems to fit together in TV land.
With our rapidly advancing smartphone technology, there is much turn-over, and millions of smartphones are sold to refurbishment companies or to strangers. The original owners often assume that when the phone is reset that their personal data is gone forever. But is it? Maybe not if it's an Android phone.
Apple's movement away from iPhoto and Aperture suggests that the company wants to restructure your life. Keeping your own photos organized and backed up, with selected images posted to photo services, is declared obsolete. But is iCloud the right place for all your photos?
Microsoft has launched a trade-in program. Bring in, say, a MacBook Air or a Surface Pro 2, and get money towards a new Suface Pro 3. The program is a sign of great a desperation for a product that can't stand on its own merits and for which no one seems ready to stand in-line.
The recent revelations about the NSA, the endless parade of online hacking and theft of credit card or personal information, and the desire by Amazon to seduce customers into ever more purchases has created a strong pendulum in the direction of the erosion of human dignity. There may be money to be made and unexpected success to be found as the pendulum swings in the other direction.
When a company grows too large too fast, there's a temptation to do too much. On the other hand, simplifying for customers opens windows of opportunity for competitors. At WWDC 2014, we saw a glimpse of how Apple tries to strike a balance. Sometimes, the company wins dramatically and sometimes it falls short.
There is nothing like a WWDC Keynote, a two hour glimpse into the psyche of Apple, to provide a solid picture of what the company is up to. Observers may or may not like the personality of Tim Cook or the current product line, but last week's keynote illustrates how the efforts of thousands of Apple engineers have come to fruition. It obliterated the Apple hysteria.
The poor guy. Everyone writes about him day and night. This and that. He's no Steve Jobs. Maybe, but he must be his own man. Lamentations: he's just an operations guy. Praise: He sat next to Steve Jobs for over a decade and had Jobs's trust. The reins of Apple were handed over to him, but (tearfully) he doesn't know anything. His hair is funny. He's saving Apple. He's destroying Apple. Can we have the madness stop?
TMO Weekly Sponsor
TMO Daily Observations: 2014-10-22
GT Advanced Technologies said in court that ot came to an "amicable parting" with Apple. Bryan Chaffin and Kelly Guimont…
TMO Daily Observations: 2014-10-21
Apple launched Apple Pay, and there are a couple of ways to set it up. We walk you through it…