Why the Apple Watch Seems a Luxury, But Won’t be For Long

4:15 PM, Apr. 10th, 2015 · · Particle Debris

Apple has problems meeting demand for exciting new products that other companies can only fantasize about. That's because Apple dreams big dreams. But we have to be careful that we're dreaming the same dream. That takes time. John Martellaro explains.

No, the Apple MacBook is NOT a ‘4-year Step Backward’

5:10 PM, Apr. 3rd, 2015 · · Particle Debris

The new Apple MacBook is designed for extreme portability and low weight. Its low power Core M processor provides support for thinner designs and eliminates the need for a fan. To achieve that, it makes a concession to speed. So while the benchmarks are similar to a four year old MacBook Air, this MacBook is most emphatically not a step backward, as Business Insider claims this week.

The REAL Reason Apple’s iPad is Faltering

3:45 PM, Mar. 27th, 2015 · · Particle Debris

Apple's iPad sales started out growing like gangbusters. It looked to become a major product line alongside the iPhone But then, in the last year, sales have faltered. Various reasons have be put forward: update cycles, the popularity of phablets, and so on. But the real reason goes much deeper. John Martellaro explains.

How Apple Neglects Us. Let’s Count the Ways

4:35 PM, Mar. 20th, 2015 · · Particle Debris

Apple has provided us with lots of new products and services.
We're excited about the Apple Watch and the new MacBook. But what about the many things that have dropped through the cracks? The list is growing and becoming alarming. What can be done?

Cord Cutters Who Embrace Apple TV: Beware the Costs

4:45 PM, Mar. 13th, 2015 · · Particle Debris

New data from Digitalsmiths says that about 1.5 million households are planning to cut the cord in the next six months, citing excessive cable/satellite bills. But beware. The cumulative cost of OTT selections could equal or exceed current bills.

One Fundamental Insight Predicts the Success of Apple Watch

4:30 PM, Mar. 6th, 2015 · · Particle Debris

One can flop about, being a surly curmudgeon and pronounce, with arrogance, the ultimate failure of the Apple Watch. But there is one key, fundamental observation that demolishes every Apple Watch naysayer. This week, John Martellaro found it and shares it with us.

What to Expect During Apple’s March 9 Media Event

4:30 PM, Feb. 27th, 2015 · · Particle Debris

Two of the best minds that follow Apple got together and worked out what we can expect to see during Apple's March 9 media event. Jeff Gamet and Kelly Guimont (with some inspiration from Chris Breen), take their best shot at predicting what else we might see besides a major Apple Watch palooza.

There Are no Limits to Apple’s Growth. The Competition Should Worry

4:00 PM, Feb. 13th, 2015 · · Particle Debris

Particle Debris

Apple has so much in liquid cash resources that it absolutely has no need to betray or trick the customer. That gives Apple great liberties in product design. Lately, we've seen the enormous financial benefits of that philosophy come to bear.  If other competitors don't get smarter, faster in earning trust, there seems to be no limit to Apple's growth.

How Apple’s Resurgence Led to Microsoft’s Newfound Success

2:10 PM, Feb. 6th, 2015 · · Particle Debris

Particle Debris

There was a time when the Microsoft behemoth was running roughshod over the underdog Apple. Apple was very cool and did wonderful things with software development, but the boutique UNIX company was being crushed. Oddly, Apple's current resurgence has also led to Microsoft's.