When a revolutionary new product is launched, the first instinct is to understand it by relating its most obvious features to what we already know. In time, it becomes apparent that the analogies we formed, to understand the device, failed to properly inform us of the new way of doing things. That's the Apple Watch in spades.
Any sufficiently large software project will have significant failure points. This is a lesson Apple has steadfastly refused to learn. It's not as if there weren't any warning signs.
Apple is a company that surges relentlessly forward in technology. It can do that because it has earned a lot of money from happy customers. The philosophical contrast with the U.S Federal government is stark. John Martellaro worries that the gap is too large and growing.
When a new technology first emerges, corporations have no choice but to hype their products in the hopes of becoming a leader, collecting all the early adopter profits and squeezing out the competition. Customers, on the other hand, get tired of the hype and bear the brunt of half-baked products. The technical term for all this is the Hype Cycle. Could this be happening with home automation?
Have OS X users become overwhelmed by terabytes of data? Are they bored or over burdened by the idea of backing up? Is iCloud a simplistic, lame answer to a much more complex question? OS X El Capitan does nothing to address this emerging issue.
When merchants say they are reluctant to embrace Apple Pay, the reasoning, amazingly, doesn't rest on sound technical ground. Instead, there seems to be a pattern of self-delusion, denial, foolish frugality, excuses about lack of customer demand and even downright ignorance. In time, this strategy is destined for major disasters that will drag their customers down with them.
For the past few years, Apple has introduced a new version of OS X at WWDC. The demos have been presented with wit, charm, and enthusiasm, but, in practice, customers have found the initial release wanting, even with public beta testing. Can Apple change its routine to surprise and delight us in a more fundamental way?
Apple is brilliant at building user interfaces. One essential element in that practice is to have a vision. But sometimes the vision doesn't work out in the real world, and Apple engineers have to backtrack. In the case of iOS on an iPad, Apple's obsession with the one app at-a-time on a 9.7-inch display is not serving the customer well. Apple may be getting ready to fix that problem.
We've heard rumors that Apple is working on its own car. It's likely to be a standard electric car with, we think, a phenomenal battery. However, down the road, our attention will turn to self-driving cars, and one question to ask about autonomous cars is whether making them work very safely can be done to the satisfaction of the consumers. Can Apple take that leap as well?
A tremendous amount of science fiction lore has built up our expectations of personal robots. And today, a great deal of research is being poured into artificial intelligence and robot mechanics. But we're still nowhere close to the "Data" of Star Trek or "Ava" of Ex Machina. Which company is worthy to tackle that challenge? Might it be Apple?
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