When a company, like Apple, makes a bold move, like giving away OS X and productivity apps, it's typically seen as a torpedo intended to sink an enemy ship. So then people argue; that bold move is no torpedo. And they're right. In fact, single, bold actions are more like cannon fire that whittles away at the superstructure of an enemy ship, slowly reducing its ability to function.
There is an American meme that cheaper is better. Who wants to spend more money instead of less money? Who doesn't enjoy Walmart or Costco? However, if a company understands why and when people want to pay more, it can succeed wildly. Like Apple. It's a secret hidden in plain sight.
The time for holding back is over. Apple has a boatload of products ready for primetime, customers are hungry and the competition is fierce. Now is the time to unleash it all. Here are John Martellaro's predictions for the October 22 event.
If you're an Apple executive, how do you size up the TV industry? How do you find the competition's critical failure points? How do you marry Apple's expertise in hardware and software integration with a vision for the user experience? How do you ensure that a TV product will have people waiting around the block at 6 a.m. on launch day? All these factors and more will play into the, for now, rumored Apple TV project.
Microsoft's slow response to the tablet era reminds one of the Kübler-Ross Five Stages of Grief. Denial has created a domino effect that's now starting to kick in. When will Microsoft skip to the "acceptance" phase?
It's difficult to look at just the proposed features of a new smartphone like Apple's iPhone 5s, announced on September 10, and make an accurate assessment of its prospects in the marketplace. Instead of analyzing features, we should look at technical currents.
The investor community has its agenda. Make lots of money and delight themselves. Apple has its own agenda. Make lots of money and delight the customers. When these two agendas clash, $AAPL tanks. Think of it as punishment for Apple raking in all that money.
Microsoft has been having an identity crisis. Ever since Apple released the original iPad, Microsoft thought that their vision for business would set a preferred course. And then the company discovered that the whole world had changed. Can Microsoft adapt and survive? It depends on your perspective.
Nothing stays the same. Trends in technology continue to accelerate. Even if you hold back, you're dragged along at an accelerated pace. It's only a short leap from wearable computers to having them in our head permanently. What does this say about our future?
The evolution of our knowledge about a rumored new Apple product is an amazing thing to watch. It's akin to scientific discovery. The best observers on the Internet steadily collect and assess leaked information and photos until the community has a fairly good idea of what the product will be like and why Apple is developing it. The process is repeated again and again, and it's just too bad we're so impatient, in the early phases, each time it happens.
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