Apple was a hungry, underappreciated company for many years both before and after the return of Steve Jobs. Now that Apple has achieved unconstrained, unabashed, tumultuous success—that often treads on customers—what exactly is Apple going to do about it?
The iWatch could radically change our personal security in ways that haven't been discussed. John Martellaro takes to flights of technical fantasy and finally reveals what he hopes the iWatch will do that would completely catch the competition off guard.
Apple's September 9 event won't be about techy things that bloggers want. It won't even be about what the best minds of the Mac Web think Apple needs to deliver. Rather, it'll be about delivering a remarkable, convincing vision that captures our imagination and enthusiasm for a better future.
The evolution of technology often results in frustrating corporate pratfalls. Companies, desperate for growth, perhaps survival, make decisions that annoy, even alarm us. Why doesn't that happen to Apple? John explains.
The pace of personal security continues to accelerate. First, we spent years learning how to secure our routers and Macs. Then we focused on our iPhone security. Now, a new wave of devices is poised to enter our homes, and they're not made by Apple. Danger is lurking once again.
How do you launch a brand new product, one that's beautifully integrated into your own infrastructure and one that no company has ever conceived of and make sure that it's a runaway success? Answer: very carefully.
Microsoft has struggled over the years to develop its own hardware. The Xbox has been the only notable success, and even that product has had its share of struggles. One has to wonder, how long can Microsoft endure without getting its mobile hardware part right?
This week's edition looks at how, in one case (Google), forgetting the past can have a negative impact on our perception of a company. In another duo of stories, John Martellaro looks at how denying change (by advertisers) can be a modern weapon against consumers. It all seems to fit together in TV land.
With our rapidly advancing smartphone technology, there is much turn-over, and millions of smartphones are sold to refurbishment companies or to strangers. The original owners often assume that when the phone is reset that their personal data is gone forever. But is it? Maybe not if it's an Android phone.
Apple's movement away from iPhoto and Aperture suggests that the company wants to restructure your life. Keeping your own photos organized and backed up, with selected images posted to photo services, is declared obsolete. But is iCloud the right place for all your photos?
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