You Won’t be Able to Afford Apple’s New Mac Pro

6:13 PM, Jun. 28th, 2013 · · Particle Debris

Apple's new Mac Pro

When we pined away for a new Mac Pro from Apple, we used the halo car metaphor to suggest that we wanted the best Mac that money could buy. It would be something that would be significantly better and faster than a prosumer iMac. But what we need to brace for now is the price.
 

What Apple is ‘Interested in’ with the HDTV Viewing Experience

4:20 PM, Jun. 21st, 2013 · · Particle Debris

Shifting tides in Apple's HDTV project

There was a time when many observers thought about Apple changing the way consumers watch content on their HDTV. Over time, it's become clear that the content holders have an iron grip on content, and so the new question may be: what can we do with that big display that we haven't been doing? Something that Apple is uniquely suited to do.

Critiquing the WWDC Critics: Why They Think Apple is Doomed

10:14 PM, Jun. 14th, 2013 · · Particle Debris

WWDC analysis bad and good

In many endeavors these days, outsiders have a louder voice than the people doing the hard work. It's so bad that scientists have to take classes on public speaking.  The same goes for Apple. The employeees inside of Apple, designing and selling great products that are snapped up immediately, are under a barrage of criticism by outsiders who boast loudly. John Martellaro explains some of the reactions to WWDC's Keynote.

Apple & the Mac Pro. Oh Please. Stun and Stagger Us

6:00 PM, Jun. 7th, 2013 · · Particle Debris

Apple: Stun and Stagger us

There are varying perspectives on what the next Mac Pro should be like.  But everyone seems to agree that it should look beautiful, be insanely fast, have stupendus graphics power, be customer upgradeable to ridiculous amounts of RAM, boot from an SSD and be cooled by liquid helium if necessary in order to run rings around any everyday iMac. A WWDC announcement would stun and stagger us.

The New Challenge for Apple’s Tim Cook: Miracles of Insight

4:45 PM, May. 31st, 2013 · · Particle Debris

Miracles of Insight

Given the complexity of the high technology marketplace, changing demographics, new technologies, cutthroat competitors, and product design and positioning, it's a miracle that a CEO and his or her executive team can build and maintain a profitable, admired company. This week's Particle Debris looks at how difficult that really is.

How to Sink a Submarine, Apple, or the Tech Giant of Your Choice

4:10 PM, May. 28th, 2013 · · Particle Debris

We hear a lot about about CEO charisma and seat-of-the pants navigation of the modern tech industry challenges. However, are the forces in the modern marketplace too complex for one CEO or even a small team of executives to analyze successfully? There is a tool that can come to their aid that we know works.  It helped the Allies win World War II.

How the War Between Apple & Google Will be Won

3:50 PM, May. 17th, 2013 · · Particle Debris

The battle for our technology souls

Apple and Google are engaged in a fight for our technological souls. With a temporary lull in activity from Apple, it looks as if Google is winning the war. But really? What will determine the winner in the long run not simply new product announcements. It's something else. John Martellaro takes the 30,000 ft view.

Through the Looking Google Glass

3:45 PM, May. 10th, 2013 · · Particle Debris

Through the Looking Glass

Now that Google Glass is being widely tested and written about, reactions are all over the map -- as they should be. That's a good sign for a new technology: our inability to come to consensus on the technical and social aspects at first. But in the long term, the technology always settles out.

6 Important Things We Learned About Apple This Week

5:20 PM, Apr. 26th, 2013 · · Particle Debris

6 Things we (re)learned about Apple.

Often, it's good to be reminded of things that get lost in the Internet storms.  This week, we were reminded by some calm, cool heads about things we have forgotten to appreciate about Apple. John Martellaro recaps.

Like a New Solar System, Apple is Formed by Clashing Forces

5:00 PM, Apr. 19th, 2013 · · Particle Debris

Balance of Forces

This week's news events remind us that there is a conflict between the need for organizations to attract people's attention and the work necessary to be authoritative. In the technology world, especially with Apple, that work means understanding and explaining how opposing forces interact.