Millions of Apple customers happily upgrade to a new version of iOS or OS X, and the new OS comes to dominate in just months. Meanwhile, many businesses strain to move into the future as they cling to the comfortable belly of Windows XP. How does this happen?
When we think about a 13-inch iPad, we can't just think about a larger display for things like reading, art and designing. Instead, there comes a point where a larger iPad creates whole new markets and applications. John Martellaro speculates.
The capability of content developers to produce material is increasing exponentially, and the Internet infrastructure grows furiously to keep up. How does one avoid paying for every little thing thrown at us in this mêlée?
Inside Apple, the executives know they're in a manufacturing war with Samsung. Exotic materials, including sapphire, plus lasers and expensive robotic milling machines all contribute to modern electronic devices like our smartphones that make the difference between first-class consumer goods and second rate junk. That war has serious consequences, and so that's where Apple is spending the big bucks.
Unlike hardware, which stands on its own for inspection, there is hardly any better place for a company to be up to mischief than with its software. John Martellaro looks at Apple's latest software fumbles and foibles.
It's something to ponder in a sensible, not hysterical way. We know that Apple is a wealthy, successful company right now. And will remain so. But few companies survive for a hundred years or more, as IBM has. So, for some unconventional speculation, what would be the possible failure path for Apple 20 years down the road?
When a company, like Apple, makes a bold move, like giving away OS X and productivity apps, it's typically seen as a torpedo intended to sink an enemy ship. So then people argue; that bold move is no torpedo. And they're right. In fact, single, bold actions are more like cannon fire that whittles away at the superstructure of an enemy ship, slowly reducing its ability to function.
There is an American meme that cheaper is better. Who wants to spend more money instead of less money? Who doesn't enjoy Walmart or Costco? However, if a company understands why and when people want to pay more, it can succeed wildly. Like Apple. It's a secret hidden in plain sight.
The time for holding back is over. Apple has a boatload of products ready for primetime, customers are hungry and the competition is fierce. Now is the time to unleash it all. Here are John Martellaro's predictions for the October 22 event.
If you're an Apple executive, how do you size up the TV industry? How do you find the competition's critical failure points? How do you marry Apple's expertise in hardware and software integration with a vision for the user experience? How do you ensure that a TV product will have people waiting around the block at 6 a.m. on launch day? All these factors and more will play into the, for now, rumored Apple TV project.
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