The iPhone REALLY Does Need a Larger Display

3:20 PM, Feb. 7th, 2014 · · Particle Debris

It's the story of our time.  Smartphone displays are slowly getting bigger. Phablets abound. Apple seems to be holding back. The question is, do we really need larger iPhone displays?  John Martellaro weighs in with a "yes."

Hybrid Macs and iPads Aren’t Going to Happen

5:45 PM, Jan. 31st, 2014 · · Particle Debris

Particle Debris

It seems as if there's always some discussion of an Apple hybrid device going on. Perhaps it's a MacBook Air with a touchscreen that boots into iOS. Or maybe it's a supercollider smashup of iOS and OS X.  John Martellaro speculates why this discussion starts and aims to put an end to it.

After Mac: The Next 30 Years of Computing

3:15 PM, Jan. 24th, 2014 · · Particle Debris

Our digital eyes

This week we look back on 30 years of the Macintosh. It's an essential celebration, great for reminding us how we got here, instructing us in our relationship to technology and inspiring us for more. And along those lines, John Martellaro wants to now look ahead 30 years.

Demanding That Apple be More Innovative Requires More Innovation

6:35 PM, Jan. 17th, 2014 · · Particle Debris


It's all to easy to be an armchair quarterback writer and cry out for more innovation from Apple.  The odd thing is, none of those articles get into any serious discussion of what customers really need and what kinds of innovation would meet those needs. John Martellaro would like to see a list.

What’s the ONE New Thing You Have Time For in Your Life?

4:15 PM, Jan. 10th, 2014 · · Particle Debris

For some time now, we've been exposed to speculation about what Apple might do next. Wearable computers: an iWatch (or bracelet) and has a myriad of uses. A next generation HDTV system. An iPad Pro. An iPhone Air. All of that is in contrast to what we saw at CES: gadgets galore.  The question is, what do we have time to absorb? What do we want to absorb?

Apple’s New Mac Pro Checks the Success Boxes

3:45 PM, Dec. 20th, 2013 · · Particle Debris

The new Mac Pro's success

Apple's new Mac Pro is now for sale, and reviews are surfacing. They generally tell a story: this is an awesome device, drop dead gorgeous and fast. Already, supplies are constrained. Once again, Apple has properly sized up the market and produced a winner. So why are there grumbles?

Just How Does Apple Make its OSes so Desirable?

6:15 PM, Dec. 13th, 2013 · · Particle Debris

Millions of Apple customers happily upgrade to a new version of iOS or OS X, and the new OS comes to dominate in just months. Meanwhile, many businesses strain to move into the future as they cling to the comfortable belly of Windows XP.  How does this happen?

A 13-inch iPad Could Create New Tablet Markets for Apple

4:20 PM, Dec. 6th, 2013 · · Particle Debris

13-inch iPad and New Markets

When we think about a 13-inch iPad, we can't just think about a larger display for things like reading, art and designing.  Instead, there comes a point where a larger iPad creates whole new markets and applications. John Martellaro speculates.

Digital Content: How to Avoid Paying for Everything

7:45 PM, Nov. 23rd, 2013 · · Particle Debris

Time and money

The capability of content developers to produce material is increasing exponentially, and the Internet infrastructure grows furiously to keep up. How does one avoid paying for every little thing thrown at us in this mêlée?

Apple: How to Spend $10 Billion And Make a Few Friends

3:15 PM, Nov. 15th, 2013 · · Particle Debris

Particle Debris

Inside Apple, the executives know they're in a manufacturing war with Samsung. Exotic materials, including sapphire, plus lasers and expensive robotic milling machines all contribute to modern electronic devices like our smartphones that make the difference between first-class consumer goods and second rate junk. That war has serious consequences, and so that's where Apple is spending the big bucks.