Microsoft has had a version of MS Office ready for the iPad for some time now. What's held it up has been the attempt to entice business users over to the Surface tablets instead. John Martellaro thinks it's too late now, far too late, for Microsoft to reverse its strategy.
Constancy of a good purpose usually leads to success. The ironic thing, however, is that in business, the constancy of purpose cannot simply be making more money than anyone else at any cost. Making money must be a byproduct of a deeper value. Apple has shown us how to do that.
As in warfare, a great business technique is to turn an enemy's strength into a weakness. Apple appears to be doing exactly that with its increased emphasis on the business advantages of going with Apple's closed, secure, curated mobile operating system, iOS.
There are iPad games that are greatly addictive. And there are buckle down educational apps that teach fundamental skills of use in academia that try, often in vain, to be fun. Given our enormous technological skills in app development, can the two ever be combined into a truly first-rate, important product?
There is no end to the criticism of Apple. It comes in all shapes and forms. The real question, however, is not why Apple takes risks and makes mistakes. The real question is, what are journalists contributing to our understanding of Apple? A sour minded embrace of doom is a common approach, but it won't serve the readers in the long run.
It's the story of our time. Smartphone displays are slowly getting bigger. Phablets abound. Apple seems to be holding back. The question is, do we really need larger iPhone displays? John Martellaro weighs in with a "yes."
It seems as if there's always some discussion of an Apple hybrid device going on. Perhaps it's a MacBook Air with a touchscreen that boots into iOS. Or maybe it's a supercollider smashup of iOS and OS X. John Martellaro speculates why this discussion starts and aims to put an end to it.
This week we look back on 30 years of the Macintosh. It's an essential celebration, great for reminding us how we got here, instructing us in our relationship to technology and inspiring us for more. And along those lines, John Martellaro wants to now look ahead 30 years.
It's all to easy to be an armchair quarterback writer and cry out for more innovation from Apple. The odd thing is, none of those articles get into any serious discussion of what customers really need and what kinds of innovation would meet those needs. John Martellaro would like to see a list.
For some time now, we've been exposed to speculation about what Apple might do next. Wearable computers: an iWatch (or bracelet) and has a myriad of uses. A next generation HDTV system. An iPad Pro. An iPhone Air. All of that is in contrast to what we saw at CES: gadgets galore. The question is, what do we have time to absorb? What do we want to absorb?
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