With regularity, in grandmaster chess, we see moves that take our breath away. We bow before the awesomeness of a move that is so bold that we would have never dared make it -- unable to see the deep implications of a Queen or Rook sacrifice. Yet, there it stands -- the winning move that crushes another grandmaster. Is such a move within the grasp of Apple and its cash?
Companies that claim they make the very best product of its kind but then waffle on selling low volume, premium, awe inspiring, likely very expensive high end products will implicitly lose credibility. That seems to be the discussion around the Mac Pro lately. Will Apple's next Mac Pro light the world on fire? Or just be a case of slash and burn?
While Java remains an important tool for the Enterprise, its fate on the personal computer for home users is all but sealed. John Martellaro explains.
It requires a clear, articulate presentation to properly enumerate the perils of Facebook. A CNN author, who has quit Facebook, has done just that. He tells a story that's worse than you ever could have thought.
On July 19, 2011, Apple CEO Tim Cook, during the Q3 Earnings Report, said that he loves competition, but "we want people to invent their own stuff." It appears that his wish was granted.
There comes a time when an OS has to make a quantum leap. Mac OS 9 led to Mac OS X. Then, OS X went from being a very nifty UNIX OS with a great GUI in Snow Leopard to a modern, mobility and socially oriented OS in Mountain Lion. Things remain the same until it's time for a change. John Martellaro thinks iOS may be in that boat right now.
Apple is a very visible and successful company. As a result, everyone who pays an attention to the company has an opinion about Apple. Emotional opinions. And basking in the glory of Apple with seething opinions is the Thing To Do. That, however, doesn't relate to Apple's goals or insights into the company very well.
Part of being a high technology consumer electronics company is creating a sense of excitement and possibility for our technical future. Many, many Mac customers, perhaps 60 million active users, look to Apple to lay out a vision for their future. But is Apple too obsessed with mobility to take a stand there?
No one understands Apple's customers and the company's sales figures better than Tim Cook. No one understands the build and inventory process better than Tim Cook. And yet, many seem to be flowing with the technical currents sweeping the Internet. The disconnect couldn't be greater as Tim Cook continues his attempts to instruct us.
In a celebrity culture, Tim Cook has committed the cardinal sin. He's failed to adequately entertain us. The result? Writers who follow Apple have the Rotten Apple Flu and are grousing for bucks.
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