How Apple is Exploiting Android’s Weakness

5:45 PM, Feb. 28th, 2014 · · Particle Debris

Particle Debris

As in warfare, a great business technique is to turn an enemy's strength into a weakness. Apple appears to be doing exactly that with its increased emphasis on the business advantages of going with Apple's closed, secure, curated mobile operating system, iOS.

The Lost Legacy of the iPad: Action Games That Truly Teach

5:45 PM, Feb. 21st, 2014 · · Particle Debris

There are iPad games that are greatly addictive. And there are buckle down educational apps that teach fundamental skills of use in academia that try, often in vain, to be fun. Given our enormous technological skills in app development, can the two ever be combined into a truly first-rate, important product?

Criticism of Apple, Without Offering Insight, is a Betrayal

4:40 PM, Feb. 14th, 2014 · · Particle Debris

There is no end to the criticism of Apple.  It comes in all shapes and forms. The real question, however, is not why Apple takes risks and makes mistakes. The real question is, what are journalists contributing to our understanding of Apple? A sour minded embrace of doom is a common approach, but it won't serve the readers in the long run.

The iPhone REALLY Does Need a Larger Display

3:20 PM, Feb. 7th, 2014 · · Particle Debris

It's the story of our time.  Smartphone displays are slowly getting bigger. Phablets abound. Apple seems to be holding back. The question is, do we really need larger iPhone displays?  John Martellaro weighs in with a "yes."

Hybrid Macs and iPads Aren’t Going to Happen

5:45 PM, Jan. 31st, 2014 · · Particle Debris

Particle Debris

It seems as if there's always some discussion of an Apple hybrid device going on. Perhaps it's a MacBook Air with a touchscreen that boots into iOS. Or maybe it's a supercollider smashup of iOS and OS X.  John Martellaro speculates why this discussion starts and aims to put an end to it.

After Mac: The Next 30 Years of Computing

3:15 PM, Jan. 24th, 2014 · · Particle Debris

Our digital eyes

This week we look back on 30 years of the Macintosh. It's an essential celebration, great for reminding us how we got here, instructing us in our relationship to technology and inspiring us for more. And along those lines, John Martellaro wants to now look ahead 30 years.

Demanding That Apple be More Innovative Requires More Innovation

6:35 PM, Jan. 17th, 2014 · · Particle Debris


It's all to easy to be an armchair quarterback writer and cry out for more innovation from Apple.  The odd thing is, none of those articles get into any serious discussion of what customers really need and what kinds of innovation would meet those needs. John Martellaro would like to see a list.

What’s the ONE New Thing You Have Time For in Your Life?

4:15 PM, Jan. 10th, 2014 · · Particle Debris

For some time now, we've been exposed to speculation about what Apple might do next. Wearable computers: an iWatch (or bracelet) and has a myriad of uses. A next generation HDTV system. An iPad Pro. An iPhone Air. All of that is in contrast to what we saw at CES: gadgets galore.  The question is, what do we have time to absorb? What do we want to absorb?

Apple’s New Mac Pro Checks the Success Boxes

3:45 PM, Dec. 20th, 2013 · · Particle Debris

The new Mac Pro's success

Apple's new Mac Pro is now for sale, and reviews are surfacing. They generally tell a story: this is an awesome device, drop dead gorgeous and fast. Already, supplies are constrained. Once again, Apple has properly sized up the market and produced a winner. So why are there grumbles?

Just How Does Apple Make its OSes so Desirable?

6:15 PM, Dec. 13th, 2013 · · Particle Debris

Millions of Apple customers happily upgrade to a new version of iOS or OS X, and the new OS comes to dominate in just months. Meanwhile, many businesses strain to move into the future as they cling to the comfortable belly of Windows XP.  How does this happen?