Apple is a very visible and successful company. As a result, everyone who pays an attention to the company has an opinion about Apple. Emotional opinions. And basking in the glory of Apple with seething opinions is the Thing To Do. That, however, doesn't relate to Apple's goals or insights into the company very well.
Part of being a high technology consumer electronics company is creating a sense of excitement and possibility for our technical future. Many, many Mac customers, perhaps 60 million active users, look to Apple to lay out a vision for their future. But is Apple too obsessed with mobility to take a stand there?
No one understands Apple's customers and the company's sales figures better than Tim Cook. No one understands the build and inventory process better than Tim Cook. And yet, many seem to be flowing with the technical currents sweeping the Internet. The disconnect couldn't be greater as Tim Cook continues his attempts to instruct us.
In a celebrity culture, Tim Cook has committed the cardinal sin. He's failed to adequately entertain us. The result? Writers who follow Apple have the Rotten Apple Flu and are grousing for bucks.
As Internet technologies rapidly morph and develop, the human interaction with the Internet has to change as well. At first, that means the adoption of certain technologies. In the early days, it was browsers and email, then personal habits and work strategies, then apps and tablets, and then, perhaps, intelligent agents to help us leverage or interaction with all the software thrown at us. It's already happening.
The numbers show that Android tablets are gaining market share on the Apple iPad and may exceed the iPad's share by mid 2013. Is there anything Apple can do to stem the tide? Does Apple even want to? John Martellaro analyzes the situation and thinks Apple is fighting the wrong war.
The tablets released in 2012 are strong competitors to the Apple iPads in many ways. And yet, customers who buy these competing tablets don't seem to be doing much with them. Is that because customers are being duped by clever advertising that hides the deficiencies of these tablets? What can Apple do to fight back?
The 9.7-inch iPad is the perfect size for a tablet. Then why is the iPad mini so insanely popular? Like the transition from the PC, in the post-PC era, a smaller tablet can do a lot of the things a full-sized tablet can, but at half the weight. But what will we lose?
Is TV viewing only about consuming content? There was a time when Apple may have believed that the combination of content delivery, in the Apple TV style, and innovative ways to watch that content was the signature combination. However, that view may be changing.
The saga of Windows 8 continues this week with a gloomy outlook for traditional PCs. An analyst has cut his estimate for Microsoft's growth in 2013, PCs are in trouble, customers want svelte, light pure tablets, and Microsoft has just announced how power hungry and expensive the Surface Pro tablet will be. How long can Microsoft keep a straight face?
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