The numbers show that Android tablets are gaining market share on the Apple iPad and may exceed the iPad's share by mid 2013. Is there anything Apple can do to stem the tide? Does Apple even want to? John Martellaro analyzes the situation and thinks Apple is fighting the wrong war.
The tablets released in 2012 are strong competitors to the Apple iPads in many ways. And yet, customers who buy these competing tablets don't seem to be doing much with them. Is that because customers are being duped by clever advertising that hides the deficiencies of these tablets? What can Apple do to fight back?
The 9.7-inch iPad is the perfect size for a tablet. Then why is the iPad mini so insanely popular? Like the transition from the PC, in the post-PC era, a smaller tablet can do a lot of the things a full-sized tablet can, but at half the weight. But what will we lose?
Is TV viewing only about consuming content? There was a time when Apple may have believed that the combination of content delivery, in the Apple TV style, and innovative ways to watch that content was the signature combination. However, that view may be changing.
The saga of Windows 8 continues this week with a gloomy outlook for traditional PCs. An analyst has cut his estimate for Microsoft's growth in 2013, PCs are in trouble, customers want svelte, light pure tablets, and Microsoft has just announced how power hungry and expensive the Surface Pro tablet will be. How long can Microsoft keep a straight face?
We're in a comfort zone right now. Tablets have emerged and are maturing, but there are still plenty of PCs with Windows all over the planet. They coexist. But what about a few years from now when a combination of new tablet technologies and wholesale discarding of PCs takes place? Then we'll see some serious upheaval.
Apple started off as a boutique computer company, selling Apple IIs then printers and Macintoshes. In time, however, Apple’s vision and ambition led to endeavors in music, tablets, TV and all things consumer electronics. What’s the next step for Apple so that it can leave its TV hobby behind and realize its full vision? Can the company just sit back and sell tablets forever?
More and more, there are all kinds of articles, coming out from under the woodwork, criticizing Apple. The stock is down, no one likes how much they have to pay for the iPad mini, and Tim Cook is making management changes at Apple. All this is inviting ever more pompous more armchair criticism. What’s happening to cause this?
Apple’s understanding of the target market for the iPad mini has to be a complex process. But it surely involves a keen understanding of the competitive environment and what strategies competitors will use. Now that we’ve seen how some tablets have failed against the iPad, new strategies are emerging. That, in turn, dictates Apple’s response.
Microsoft’s disclosure of its Surface RT tablet pricing and availability has once again ignited the discussion about the role of a tablet’s keyboard. It also raises the issue of how Microsoft has set the product’s keyboard pricing. Was it all planned? Has Microsoft misjudged the market? Or is this supreme cleverness by Microsoft?
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