The Evolution of Apple’s Hobby: Act on the Dream

3:45 PM, Nov. 9th, 2012 · · Particle Debris

Apple's hobby & ambition

Apple started off as a boutique computer company, selling Apple IIs then printers and Macintoshes. In time, however, Apple’s vision and ambition led to endeavors in music, tablets, TV and all things consumer electronics. What’s the next step for Apple so that it can leave its TV hobby behind and realize its full vision? Can the company just sit back and sell tablets forever?

Why It’s Fashionable Nowadays to Beat on Apple

4:40 PM, Nov. 2nd, 2012 · · Particle Debris

Finger pointing at Apple

More and more, there are all kinds of articles, coming out from under the woodwork, criticizing Apple.  The stock is down, no one likes how much they have to pay for the iPad mini, and Tim Cook is making management changes at Apple. All this is inviting ever more pompous more armchair criticism. What’s happening to cause this?

Target Market for iPad mini: Those Who Can Afford it

4:30 PM, Oct. 26th, 2012 · · Particle Debris

Apple’s understanding of the target market for the iPad mini has to be a complex process. But it surely involves a keen understanding of the competitive environment and what strategies competitors will use. Now that we’ve seen how some tablets have failed against the iPad, new strategies are emerging. That, in turn, dictates Apple’s response.

Microsoft’s New Tablet: Surface Warfare Torpedoed

6:45 PM, Oct. 19th, 2012 · · Particle Debris

Particle Debris

Microsoft’s disclosure of its Surface RT tablet pricing and availability has once again ignited the discussion about the role of a tablet’s keyboard. It also raises the issue of how Microsoft has set the product’s keyboard pricing. Was it all planned? Has Microsoft misjudged the market? Or is this supreme cleverness by Microsoft?

Apple Victimized by the Abilene Paradox

4:30 PM, Oct. 12th, 2012 · · Particle Debris

The Abilene Paradox

The Abilene Paradox is a groupthink phenomena in which a collection of people decide on a course of action that is counter to the preferences, even an explicit decision, by any single member of the group.  In other words, the group makes a decision not in the best interest of any individual and is not preferred by any individual. It happens more often than we might think. Did it happen with Apple and its mapping app?

Unintended Consequences of the iPad mini

4:35 PM, Oct. 5th, 2012 · · Particle Debris

There has been plenty of exploration of the (rumored) iPad mini, what it might look like, the bezel, the screen resolution, and so on. There have also been some analyses possible pricing and the competition with 7-inch tablets from Google and Amazon. But what about unintended consequences?  There may be more that we thought.

iPhone 5: Are You a Bottom Grabber or Head Puller?

4:40 PM, Sep. 28th, 2012 · · Particle Debris

Apple’s decision to move the headphone jack on the iPhone 5 to the bottom has customers talking. It turns out, there are two parallel universes, and neither side knew the other existed. John Martellaro looks at the ins and outs, top and bottom of the situation.

The iPhone 5 is Critic-Proof

6:44 PM, Sep. 21st, 2012 · · Particle Debris

No one can stop the tide of the iPhone 5. Tens of millions of customers will buy the iPhone 5 in short order, and no critic, no publication can stop it.  It’s like the anticipation over a new Marvel Comics-based blockbuster movie. There’s no stopping those millions of movie goers, even if the movie really isn’t that good and critics pan it. What’s really going on here?

Apple’s A6 Successor Could Stagger the TV Industry

6:28 PM, Sep. 14th, 2012 · · Particle Debris

Apple's Technology March

Apple develops technology at a relentless pace. One example is the investment in the low power ARM/Cortex processors in order to bring amazing performance to the iPhones and iPads.
It may only take one more generation, the A7, for Apple to have the power to demolish the TV industry.

No, Mr. Bezos, We Want Devices not Services

4:45 PM, Sep. 7th, 2012 · · Particle Debris

Jeff Bezos

During presentation of the new Kindles by Jeff Bezos on Thursday, he proposed the idea that Amazon wants to make money when people use Amazon services, not when they buy the hardware. The problem with that is the sense of entitlement by the maker, that the device really doesn’t belong to the customer and control is thereby lost. Examples are becoming alarming.