Why the iPad mini Will Eclipse the iPad

6:35 PM, Dec. 14th, 2012 · · Particle Debris

iPad mini

The 9.7-inch iPad is the perfect size for a tablet. Then why is the iPad mini so insanely popular? Like the transition from the PC, in the post-PC era, a smaller tablet can do a lot of the things a full-sized tablet can, but at half the weight. But what will we lose?
 

How to Change the TV Habits of Viewers, 10 Million at a Time

4:30 PM, Dec. 7th, 2012 · · Particle Debris

Changing our TV habits

Is TV viewing only about consuming content?  There was a time when Apple may have believed that the combination of content delivery, in the Apple TV style, and innovative ways to watch that content was the signature combination. However, that view may be changing.

Microsoft Introduces ... The Horse & Buggy Era

5:00 PM, Nov. 30th, 2012 · · Particle Debris

Microsoft's Horse & Bugg Era

The saga of Windows 8 continues this week with a gloomy outlook for traditional PCs. An analyst has cut his estimate for Microsoft's growth in 2013, PCs are in trouble, customers want svelte, light pure tablets, and Microsoft has just announced how power hungry and expensive the Surface Pro tablet will be. How long can Microsoft keep a straight face?

Stop The Madness! At Least Until The PCs Are Gone

5:30 PM, Nov. 16th, 2012 · · Particle Debris

Big Changes

We're in a comfort zone right now.  Tablets have emerged and are maturing, but there are still plenty of PCs with Windows all over the planet. They coexist.  But what about a few years from now when a combination of new tablet technologies and wholesale discarding of PCs takes place? Then we'll see some serious upheaval.

The Evolution of Apple’s Hobby: Act on the Dream

3:45 PM, Nov. 9th, 2012 · · Particle Debris

Apple's hobby & ambition

Apple started off as a boutique computer company, selling Apple IIs then printers and Macintoshes. In time, however, Apple’s vision and ambition led to endeavors in music, tablets, TV and all things consumer electronics. What’s the next step for Apple so that it can leave its TV hobby behind and realize its full vision? Can the company just sit back and sell tablets forever?

Why It’s Fashionable Nowadays to Beat on Apple

4:40 PM, Nov. 2nd, 2012 · · Particle Debris

Finger pointing at Apple

More and more, there are all kinds of articles, coming out from under the woodwork, criticizing Apple.  The stock is down, no one likes how much they have to pay for the iPad mini, and Tim Cook is making management changes at Apple. All this is inviting ever more pompous more armchair criticism. What’s happening to cause this?

Target Market for iPad mini: Those Who Can Afford it

4:30 PM, Oct. 26th, 2012 · · Particle Debris

Apple’s understanding of the target market for the iPad mini has to be a complex process. But it surely involves a keen understanding of the competitive environment and what strategies competitors will use. Now that we’ve seen how some tablets have failed against the iPad, new strategies are emerging. That, in turn, dictates Apple’s response.

Microsoft’s New Tablet: Surface Warfare Torpedoed

6:45 PM, Oct. 19th, 2012 · · Particle Debris

Particle Debris

Microsoft’s disclosure of its Surface RT tablet pricing and availability has once again ignited the discussion about the role of a tablet’s keyboard. It also raises the issue of how Microsoft has set the product’s keyboard pricing. Was it all planned? Has Microsoft misjudged the market? Or is this supreme cleverness by Microsoft?

Apple Victimized by the Abilene Paradox

4:30 PM, Oct. 12th, 2012 · · Particle Debris

The Abilene Paradox

The Abilene Paradox is a groupthink phenomena in which a collection of people decide on a course of action that is counter to the preferences, even an explicit decision, by any single member of the group.  In other words, the group makes a decision not in the best interest of any individual and is not preferred by any individual. It happens more often than we might think. Did it happen with Apple and its mapping app?

Unintended Consequences of the iPad mini

4:35 PM, Oct. 5th, 2012 · · Particle Debris

There has been plenty of exploration of the (rumored) iPad mini, what it might look like, the bezel, the screen resolution, and so on. There have also been some analyses possible pricing and the competition with 7-inch tablets from Google and Amazon. But what about unintended consequences?  There may be more that we thought.