The saga of Windows 8 continues this week with a gloomy outlook for traditional PCs. An analyst has cut his estimate for Microsoft's growth in 2013, PCs are in trouble, customers want svelte, light pure tablets, and Microsoft has just announced how power hungry and expensive the Surface Pro tablet will be. How long can Microsoft keep a straight face?
We're in a comfort zone right now. Tablets have emerged and are maturing, but there are still plenty of PCs with Windows all over the planet. They coexist. But what about a few years from now when a combination of new tablet technologies and wholesale discarding of PCs takes place? Then we'll see some serious upheaval.
Apple started off as a boutique computer company, selling Apple IIs then printers and Macintoshes. In time, however, Apple’s vision and ambition led to endeavors in music, tablets, TV and all things consumer electronics. What’s the next step for Apple so that it can leave its TV hobby behind and realize its full vision? Can the company just sit back and sell tablets forever?
More and more, there are all kinds of articles, coming out from under the woodwork, criticizing Apple. The stock is down, no one likes how much they have to pay for the iPad mini, and Tim Cook is making management changes at Apple. All this is inviting ever more pompous more armchair criticism. What’s happening to cause this?
Apple’s understanding of the target market for the iPad mini has to be a complex process. But it surely involves a keen understanding of the competitive environment and what strategies competitors will use. Now that we’ve seen how some tablets have failed against the iPad, new strategies are emerging. That, in turn, dictates Apple’s response.
Microsoft’s disclosure of its Surface RT tablet pricing and availability has once again ignited the discussion about the role of a tablet’s keyboard. It also raises the issue of how Microsoft has set the product’s keyboard pricing. Was it all planned? Has Microsoft misjudged the market? Or is this supreme cleverness by Microsoft?
The Abilene Paradox is a groupthink phenomena in which a collection of people decide on a course of action that is counter to the preferences, even an explicit decision, by any single member of the group. In other words, the group makes a decision not in the best interest of any individual and is not preferred by any individual. It happens more often than we might think. Did it happen with Apple and its mapping app?
There has been plenty of exploration of the (rumored) iPad mini, what it might look like, the bezel, the screen resolution, and so on. There have also been some analyses possible pricing and the competition with 7-inch tablets from Google and Amazon. But what about unintended consequences? There may be more that we thought.
Apple’s decision to move the headphone jack on the iPhone 5 to the bottom has customers talking. It turns out, there are two parallel universes, and neither side knew the other existed. John Martellaro looks at the ins and outs, top and bottom of the situation.
No one can stop the tide of the iPhone 5. Tens of millions of customers will buy the iPhone 5 in short order, and no critic, no publication can stop it. It’s like the anticipation over a new Marvel Comics-based blockbuster movie. There’s no stopping those millions of movie goers, even if the movie really isn’t that good and critics pan it. What’s really going on here?
TMO Weekly Sponsor
TMO Daily Observations: 2014-08-29
Apple isn't saying what they're announcing on September 9, but there's plenty of speculation about new products and updates. Kelly…
TMO Daily Observations: 2014-08-28
If's official: Apple is hosting a special media event on September 9, presumably to introduce the new iPhone 6. John…