Fitbit is stepping up its game and moving into the smartwatch market with its just announced Fitbit Surge. The watch, due to ship in early 2015, packs in the usual fitness tracking features along with a heart rate monitor, GPS, call and text notifications, and more into what Fitbit is calling a Fitness Super Watch.
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Fitbit's Surge looks like a brilliant balance between fitness tracking and basic smartwatch features with a great battery life, too. Unless the company decides to start supporting Apple's HealthKit platform, however, it may be a hard sell to iPhone owners.