http://www.macobserver.com/tmo/features/iad/ en The Mac Observer Copyright 2009 Fri, 17 Jul 2009 09:06:49 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fiad_producer_adds_twitter_support_more%2F&seed_title=iAd+Producer+Adds+Twitter+Support%2C+More http://www.macobserver.com/tmo/article/iad_producer_adds_twitter_support_more/ Apple released iAd Producer 2.1 on Wednesday, adding support for Twitter integration along with support for the third generation iPad with Retina Display. iAd Producer is Apple’s utility for building in-app advertisements for the iAd service for iOS devices. News, iObserver, iAd, iPhone, iPad Thu, 05 Apr 2012 08:36:17 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fapple_taps_adobe_exec_to_head_iad_report%2F&seed_title=Apple+Taps+Adobe+Exec+to+Head+iAd%2C+Report http://www.macobserver.com/tmo/article/apple_taps_adobe_exec_to_head_iad_report/ Apple has reportedly tapped an Adobe executive to head its iAd mobile advertising service, filling a role that has been empty since Andy Miller departed the position in August of 2011. According to Bloomberg, Apple hired Todd Teresi, formerly vice president of Adobe’s media solutions group, for the position. News, iObserver, iAd Thu, 05 Jan 2012 19:35:25 -0500 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fapple_reportedly_plans_january_media_event%2F&seed_title=Apple+Reportedly+Plans+January+Media+Event http://www.macobserver.com/tmo/article/apple_reportedly_plans_january_media_event/ Apple is planning an “important” media event for the end of January, according to a report from AllThingsD. The site said that Apple will be announcing something relating to the media industry itself, and that it will hold the event in New York City. News, Rumor, iObserver, iAd Mon, 02 Jan 2012 17:56:31 -0500 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fstreetspace_sues_apple_others_over_in-app_ad_patent%2F&seed_title=StreetSpace+Sues+Apple%2C+Others+Over+In-app+Ad+Patent http://www.macobserver.com/tmo/article/streetspace_sues_apple_others_over_in-app_ad_patent/ StreetSpace has hit Apple, Google, and a few other companies with a patent infringement lawsuit alleging the companies are violating a patent it holds that describes a way of delivering customized ads in apps and Web sites. The lawsuit specifically mentions Apple’s iAd service, which serves up advertisements in apps on the iPhone, iPad and iPod touch. News, iObserver, iAd, iPhone, iOS, iPad Wed, 21 Sep 2011 15:13:33 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fiad_chief_leaves_apple_for_vc_firm%2F&seed_title=iAd+Chief+Leaves+Apple+for+VC+Firm http://www.macobserver.com/tmo/article/iad_chief_leaves_apple_for_vc_firm/ Andy Miller, vice president of mobile marketing for Apple Inc., announced Wednesday that he is leaving Apple to join venture capital firm Highland Capital Partners as a general partner. Mr. Miller had been in charge of Apple’s iAd mobile advertising network, reporting directly to CEO Steve Jobs. News, iObserver, iAd Wed, 17 Aug 2011 19:49:55 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fapple_lowers_minimum_iad_buy_to_300000%2F&seed_title=Apple+Lowers+Minimum+iAd+Buy+to+%24300%2C000 http://www.macobserver.com/tmo/article/apple_lowers_minimum_iad_buy_to_300000/ Bloomberg is reporting that Apple has cut its minimum buy for iAd from $500,000 to $300,000 for agencies that can bring in multiple campaigns, and the media organization says that the company is having trouble selling all its space. News, iObserver, iAd Thu, 07 Jul 2011 17:29:22 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fapple_updates_iad_producer_w_font_improvements_more%2F&seed_title=Apple+Updates+iAd+Producer+w%2FFont+Improvements%2C+More http://www.macobserver.com/tmo/article/apple_updates_iad_producer_w_font_improvements_more/ Apple updated iAd Producer to version 1.2 Thursday, and update that includes improvements to the software’s handling of TrueType fonts, and other enhancements. iAd Producer is Apple’s solution for creating ads for the company’s iAd service for iOS devices, and is available to developers. News, Product News, iObserver, iAd Thu, 23 Jun 2011 18:00:12 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fapple_pulls_iad_from_apps_targeting_kids%2F&seed_title=Apple+Pulls+iAd+from+Apps+Targeting+Kids http://www.macobserver.com/tmo/article/apple_pulls_iad_from_apps_targeting_kids/ Apple has pulled iAd, the company’s mobile advertising network, from apps targeting children, according to a developer of such an app. Mike Zornek, the developer behind Clickable Bliss, wrote in a blog post that Apple told him the company was suspending iAd delivery to kid apps at the request of advertisers. News, iObserver, App Store, iAd, iPhone, iOS, iPad, iPod Wed, 11 May 2011 09:46:28 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fapple_posts_iad_gallery_app_for_viewing_iads...seriously%2F&seed_title=Apple+Posts+iAd+Gallery+App+for+Viewing+iAds%26%238230%3BSeriously http://www.macobserver.com/tmo/article/apple_posts_iad_gallery_app_for_viewing_iads...seriously/ Apple of the last ten to twelve years is likely to go down as one of the best marketing companies in history. The company is confident enough of its own ads, for instance, to post them on its Web site. It turns out that Apple is even proud enough of the ads developed for and by third-party companies for its iAd network to post an app on the App Store called iAd Gallery with the sole purpose of letting you see all of those current adds. News, Product News, iObserver, App Store, iAd, iPhone Tue, 05 Apr 2011 18:48:26 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fapple_cuts_iad_price_in_half%2F&seed_title=Apple+Cuts+iAd+Price+in+Half http://www.macobserver.com/tmo/article/apple_cuts_iad_price_in_half/ Apple is apparently ready to expand its iAd program beyond big-name players, so to make getting in on the game easier the company cut the cost for advertisers from a million dollars down to US$500,000. iAd is Apple’s in-app advertising program for the iPhone, iPod touch and iPad. News, iObserver, iAd Wed, 23 Feb 2011 14:46:07 -0500 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fandroid_passes_ios_on_mobile_ad_network%2F&seed_title=Android+Passes+iOS+on+Mobile+Ad+Network http://www.macobserver.com/tmo/article/android_passes_ios_on_mobile_ad_network/ Android devices have surpassed iOS devices for the first time in ad impressions on at least one mobile ad network. Millennial Media reported Thursday that Android accounted for 46% of impressions served by the network during December of 2010, compared to 32% for iOS devices, marking the first time Apple’s platform has played second fiddle to Android on the network. News, iObserver, App Store, iAd, iPhone, iOS, iPad, iPod Thu, 13 Jan 2011 16:37:17 -0500 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fios_4.3_beta_adds_new_ipad_gestures_returns_rotation_lock%2F&seed_title=iOS+4.3+Beta+Adds+new+iPad+Gestures%2C+Returns+Rotation+Lock http://www.macobserver.com/tmo/article/ios_4.3_beta_adds_new_ipad_gestures_returns_rotation_lock/ Apple released a beta version of iOS 4.3 for the iPhone, iPod touch and iPad to developers Wednesday afternoon that includes new multi-touch gestures for the iPad, and also brings back the rotation lock switch thanks to an option that lets users choose the audio mute or rotation function. News, iObserver, iAd, iPhone, iOS, iPad, iPod Thu, 13 Jan 2011 08:31:38 -0500 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fapple_releases_iad_producer_to_developers%2F&seed_title=Apple+Releases+iAd+Producer+to+Developers http://www.macobserver.com/tmo/article/apple_releases_iad_producer_to_developers/ Apple released a new tool to developers Monday, iAd Producer. The Mac OS X software allows content creators to develop their own interactive ads for Apple’s iAd network and manages the HTML5, CSS3 and JavaScript necessary to make the ads work. News, iObserver, App Store, iAd, iOS Mon, 20 Dec 2010 19:06:39 -0500 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Ftron_the_ipads_first_iad%2F&seed_title=TRON%3A+The+iPad%26%238217%3Bs+first+iAd http://www.macobserver.com/tmo/article/tron_the_ipads_first_iad/ The iPad will finally get its first iAd on Tuesday, and the in-app ad will show off Disney’s new TRON Legacy movie. The new ad is designed to take advantage of the iPad’s larger screen, and includes images from the movie along with nearly ten minutes of video. News, iObserver, iAd, iPad Tue, 14 Dec 2010 12:41:31 -0500 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fseparate_patch_notes_detail_ios_4.2_ipad_improvements%2F&seed_title=Separate+Patch+Notes+Detail+iOS+4.2+iPad+Improvements http://www.macobserver.com/tmo/article/separate_patch_notes_detail_ios_4.2_ipad_improvements/ As we reported earlier on Monday, Apple released iOS 4.2.1 for iPhone, iPod touch, and iPad. The patch notes for iPad differ markedly from the patch notes for iPhone (that we already covered) because many features that are new to iPad were introduced in iOS 4.x for iPhone and iPod touch. News, Product News, iObserver, App Store, iAd, Game Center, iOS, iPad Mon, 22 Nov 2010 15:21:30 -0500 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fiad_hits_europe_in_december%2F&seed_title=iAd+Hits+Europe+in+December http://www.macobserver.com/tmo/article/iad_hits_europe_in_december/ Apple announced on Thursday that it will be launching its iAd mobile ad service for iOS devices to the U.K. and France in December, and Germany in January. iAd is Apple’s in-app mobile advertising platform for the iPhone, iPad and iPod touch. News, iObserver, iAd Thu, 18 Nov 2010 09:10:21 -0500 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fapple_announces_iad_deal_for_japan%2F&seed_title=Apple+Announces+iAd+Deal+for+Japan http://www.macobserver.com/tmo/article/apple_announces_iad_deal_for_japan/ Apple and Dentsu Group have signed a deal that will bring the iAd in-app advertising program to iOS devices in Japan. The iAd program in Japan will launch in early 2011, and Dentsu group will handle selling and what Apple calls “creative execution” of ads in the country. News, iObserver, iAd, iOS Wed, 10 Nov 2010 09:49:41 -0500 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fiad_goes_international%2F&seed_title=iAd+Goes+International http://www.macobserver.com/tmo/article/iad_goes_international/ Apple has apparently begun delivering iAd content outside the United States and United Kingdom. The company hasn’t officially announced the change, although iOS app developers are reporting they are seeing ad impressions from countries all over the world. News, iObserver, iAd Fri, 05 Nov 2010 09:44:52 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fapple_bringing_iad_to_video%2F&seed_title=Apple+Bringing+iAd+to+Video http://www.macobserver.com/tmo/article/apple_bringing_iad_to_video/ Apple may be working on a plan to bring its iAd mobile advertising program to videos distributed to iOS devices like the iPhone, iPad and potentially Apple TV, too. The company is apparently looking at launching the iAd in videos service in the next few months, according to unnamed sources, as a way to make it easier for content creators to generate revenue from their videos.  News, Rumor, iObserver, iAd Mon, 18 Oct 2010 10:41:30 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fadidas_drops_iad_over_control_issues%2F&seed_title=Adidas+Drops+iAd+over+Control+Issues http://www.macobserver.com/tmo/article/adidas_drops_iad_over_control_issues/ Adidas has apparently backed out of the iAd mobile advertising program because of Apple’s heavy handed control over ads. Sources familiar with the situation claimed Apple rejected three Adidas ad concepts, causing the shoe maker to walk away from the program in frustration. News, iObserver, iAd Mon, 04 Oct 2010 09:34:28 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fiad_to_hit_21_marketshare_by_year_end%2F&seed_title=iAd+to+Hit+21%25+Marketshare+by+Year+End http://www.macobserver.com/tmo/article/iad_to_hit_21_marketshare_by_year_end/ Apple’s iAd in-app advertising service is on track to snag 21 percent of the mobile device ad market by the end of 2010. iAd’s growth will come at the expense of Google’s own AdMob, which is expected to dip down to a 21 percent marketshare from 27 percent. News, iObserver, iAd Mon, 27 Sep 2010 13:18:50 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fyahoo_ceo_apples_iad_will_fall_apart%2F&seed_title=Yahoo%21+CEO%3A+Apple%26%238217%3Bs+iAd+Will+Fall+Apart http://www.macobserver.com/tmo/article/yahoo_ceo_apples_iad_will_fall_apart/ Yahoo! CEO, Carol Bartz, thinks Apple’s iAd service is doomed to failure because potential advertisers will eventually get tired of the company’s controlling nature. News, iObserver, iAd Thu, 16 Sep 2010 09:16:38 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fapple_shutting_down_quattro_wireless%2F&seed_title=Apple+Shutting+Down+Quattro+Wireless http://www.macobserver.com/tmo/article/apple_shutting_down_quattro_wireless/ Apple is planning on shutting down Quattro Wireless at the end of September to focus exclusively on its own iAd mobile advertising platform. Apple bought Quattro Wireless to get its foot into the mobile ad market, then built its own iAd platform based on Quattro’s technology. News, iObserver, iAd Fri, 20 Aug 2010 08:47:33 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fbob_levitus_talks_ios_4_cool_apps_on_macnotables%2F&seed_title=Bob+LeVitus+Talks+iOS+4%2C+Cool+Apps+on+MacNotables http://www.macobserver.com/tmo/article/bob_levitus_talks_ios_4_cool_apps_on_macnotables/ Popular author and TMO columnist Bob LeVitus paid a visit to Chuck Joiner’s MacNotables podcast to talk about Apple’s iOS 4, cool apps, and his upcoming iPhone for Dummies book. News, TMO Appearances, iObserver, iAd, iPhone, iPad Tue, 13 Jul 2010 10:54:04 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fanalysis_apple_uses_itunes_data_for_targeting_iads_for_competitive_edge%2F&seed_title=Analysis%3A+Apple+Uses+iTunes+Data+for+Targeting+iAds+for+Competitive+Edge http://www.macobserver.com/tmo/article/analysis_apple_uses_itunes_data_for_targeting_iads_for_competitive_edge/ Apple is leveraging iTunes user data — including app use, music and video downloads, and profile information — to target iAds. Bloomberg reported that Apple is able to offer advertisers targeted brackets based on the myriad of data the company has proprietary access to, all in an anonymous, aggregate fashion, and this gives the company an edge over its competition. Analysis, iObserver, App Store, iAd, iPhone, iTunes, iPad, iPod Tue, 06 Jul 2010 16:19:21 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fapples_iads_growing_the_mobile_advertising_market%2F&seed_title=Apple%26%238217%3Bs+iAds+Growing+the+Mobile+Advertising+Market http://www.macobserver.com/tmo/article/apples_iads_growing_the_mobile_advertising_market/ Apple’s new iAd mobile advertising network is already growing the mobile advertising market, according to at least one advertising exec. Commenting on a story about Apple and Google’s competing services, one exec told The Wall Street Journal that Apple had “awakened the brand community.” News, Analysis, iObserver, iAd Fri, 02 Jul 2010 21:03:51 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fapples_iads_debut_in_u.s%2F&seed_title=Apple%26%238217%3Bs+iAds+Debut+in+U.S. http://www.macobserver.com/tmo/article/apples_iads_debut_in_u.s/ It’s Canada Day, and that can mean only one thing in the Apple world: The company’s first iAds debuted on iOS 4 iPhones today. For instance, Nissan’s Leaf ad began appearing, and we found an iAd for Paramount Pictures in one of our favorite pattern matching games, reMovem (free) (see the screenshot in the full article). News, iObserver, App Store, iAd, iPhone, iPad, iPod Thu, 01 Jul 2010 17:48:16 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Freport_steve_jobs_to_attend_2010_sun_valley_media_retreat%2F&seed_title=Report%3A+Steve+Jobs+to+Attend+2010+Sun+Valley+Media+Retreat http://www.macobserver.com/tmo/article/report_steve_jobs_to_attend_2010_sun_valley_media_retreat/ Apple CEO Steve Jobs will be attending this year’s Sun Valley “media retreat” hosted by investment firm Allen & Company. The guest list for the annual event isn’t made public, but BusinessWeek reported that Mr. Jobs will be attending the meet-up of tech, media, and political figures for the first time since 2005. News, Rumor, iObserver, App Store, iAd, iPhone, iTunes, iPad, iPod Tue, 29 Jun 2010 15:29:40 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fapple_launches_opt-out_tool_for_targeted_iads%2F&seed_title=Apple+Launches+Opt-Out+Tool+for+Targeted+iAds http://www.macobserver.com/tmo/article/apple_launches_opt-out_tool_for_targeted_iads/ Apple launched an opt-out tool for targeted ads for its new iAd mobile advertising service on Monday. The tool allows users to stop Apple from using any personal information from their browsing and app usage when delivering iAd ads to iOS apps that have integrated the new network. News, Tips, How-To, iObserver, iAd Mon, 21 Jun 2010 21:07:11 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fadmob_boss_upset_over_iad_rules%2F&seed_title=AdMob+Boss+Upset+Over+iAd+Rules http://www.macobserver.com/tmo/article/admob_boss_upset_over_iad_rules/ Apple’s new iAd policy that puts strict limits on in-ad data collection has AdMob CEO Omar Hamoui hot under the collar. According to Mr. Hamoui, the restrictions in Apple’s in-app advertising system for iOS 4 apps blocks companies like his from working with developers coding for the iPhone, iPod touch and iPad. News, iObserver, App Store, iAd, iPhone, iPad Wed, 09 Jun 2010 16:45:03 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fftc_approves_googles_admob_acquisition_citing_apples_iad_as_competition%2F&seed_title=FTC+Approves+Google%26%238217%3Bs+AdMob+Acquisition+Citing+Apple%26%238217%3Bs+iAd+as+Competition http://www.macobserver.com/tmo/article/ftc_approves_googles_admob_acquisition_citing_apples_iad_as_competition/ The Federal Trade Commission announced Friday that it was closing its investigation into Google’s acquisition of mobile advertising network AdMob, giving its regulatory blessing to the corporate marriage. In a statement, the FTC specifically cited Apple’s iAd advertising network for the iPhone, “is poised to become a strong competitor in the mobile advertising market.” News, iObserver, iAd, iPhone Mon, 24 May 2010 15:49:11 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fdictionary.com_president_iad_is_fairly_revolutionary%2F&seed_title=Dictionary.com+President%3A+iAd+is+Fairly+Revolutionary http://www.macobserver.com/tmo/article/dictionary.com_president_iad_is_fairly_revolutionary/ The CEO of one of the most-visited sites on the Internet is “very excited” about Apple’s new iAd mobile advertising network. In an LA Times report looking at some of the questions about iAd, Dictionary.com President Shravan Goli agreed with Apple CEO Steve Jobs’s assessment that existing mobile advertising “sucks,” and said that iAd is going to be “fairly revolutionary.” News, iObserver, App Store, iAd, iPhone, iPad Fri, 21 May 2010 14:40:41 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fgoogle_exec_we_created_android_to_keep_apple_from_controlling_mobile%2F&seed_title=Google+Exec%3A+We+Created+Android+to+Keep+Apple+from+Controlling+Mobile http://www.macobserver.com/tmo/article/google_exec_we_created_android_to_keep_apple_from_controlling_mobile/ Google created Android OS in order to keep Apple from having too much control over the mobile devices market, according to Vic Gundotra, vice president of Engineering at Google.  The LA Times reported in a blog post that Mr. Gundotra made the comments at I/O, Google’s developer conference in San Francisco. News, iObserver, iAd, iPhone Thu, 20 May 2010 19:47:50 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Fgoogle_ceo_plans_to_fight_hard_if_ftc_blocks_admob_acquisition%2F&seed_title=Google+CEO+Plans+to+Fight+Hard+If+FTC+Blocks+AdMob+Acquisition http://www.macobserver.com/tmo/article/google_ceo_plans_to_fight_hard_if_ftc_blocks_admob_acquisition/ Google CEO Eric Schmidt said on Tuesday that his company would fight “very hard” if the FTC tries to block his company’s acquisition of mobile ad network firm AdMob. Mr. Schmidt made the comments in an interview with Reuters, where he said that AdMob was a strategic purchase the company needed to remain competitive against Apple’s iPhone platform. News, iObserver, App Store, iAd, iPhone Wed, 19 May 2010 16:51:15 -0400 http://mint.macobserver.com/feeder/?FeederAction=clicked&feed=features%2Frss%2Fiad&seed=http%3A%2F%2Fwww.macobserver.com%2Ftmo%2Farticle%2Freport_it_will_cost_a_million_bones_to_be_an_iad_on_iphones%2F&seed_title=Report%3A+It+Will+Cost+a+Million+Bones+To+Be+an+iAd+on+iPhones http://www.macobserver.com/tmo/article/report_it_will_cost_a_million_bones_to_be_an_iad_on_iphones/ Apple is looking to charge advertisers one million dollars to get into the iAd door, according to a report from The Wall Street Journal, and to be among the very first advertisers in the service might cost more.  News, iObserver, App Store, iAd, iPhone, iTunes, iPad Thu, 29 Apr 2010 15:20:21 -0400