8 Years After Launch, It’s an iPhone World

6:15 PM, Jun. 29th, 2015 · · The Back Page

iPhone Birthday Cake

Apple shipped the first iPhone eight years ago today. It was June 29th, 2007. That's not so long ago, and yet it feels like forever because Apple has made this into an iPhone world. 

Music Just Isn’t Worth What It Used to Be

6:05 PM, Jun. 26th, 2015 · · The Back Page

Music Just Isn't Worth What It Used to Be

How much is music worth? That question has been pushed to the foreground by Apple Music, Taylor Swift, and new cries that Apple is undervaluing artists. Bryan Chaffin says this battle has been brewing for a long time, and he doesn't think some artists will be happy where it leads.

Would Apple be More Competitive Without Macs? Not Really

9:00 PM, Jun. 15th, 2015 · · The Back Page

Would Apple be More Competitive Without Macs? Not Really

Apple is stretched pretty thin, these days. Mac, iPhone, iPad, Apple Watch, Apple Car, iCloud, Apple Pay, iBooks, iTunes, Apple Music, OS X, and iOS, just to name a few. Some have suggested Apple kill its legacy Mac business to leave it free to focus on other products. Bryan Chaffin argues that this represents a fundamental misunderstanding of Apple and the Mac, both.

Privacy Will Be a Hard Sell, Even for Apple

9:21 PM, Jun. 12th, 2015 · · The Back Page

Privacy Will Be a Hard Sell, Even for Apple

Apple is amping up its campaign to make privacy a selling point. But can even the greatest marketing phenom in recent history do so? Bryan Chaffin says it's going to be a hard sell.

Apple’s Lack of Nostalgia Is Its Super Power

7:46 PM, Jun. 11th, 2015 · · The Back Page

Apple Music

There is no company less inclined towards nostalgia than Apple. We got another example of that this week when the company pulled "iPod" from its main menu bar. In its place is "Music," a link to the company's newly announced Apple Music service. This may be Apple's most important super power.

Apple Watch Enters Presidential Politics

7:31 PM, May. 15th, 2015 · · The Back Page

Apple Watch Enters Presidential Politics

Apple Watch is only a few weeks old, but it has already entered the world of presidential politics in the U.S. It's yet another sign of just how important Apple is becoming...to everyone.

The Fall and Rise of the Mac

5:30 PM, Apr. 28th, 2015 · · The Back Page

The Fall and Rise of the Mac

The Mac was eclipsed long ago by iPhone and iPad, but that didn't mean it stopped growing. Today's Mac is bigger than its ever been, a testament to the computer once billed as "for the rest of us." Bryan Chaffin explores the fall and rise of the venerable Mac.

How to Pretend Apple Watch Is a Failure No Matter What

7:50 PM, Apr. 13th, 2015 · · The Back Page

How to Pretend Apple Watch Is a Failure No Matter What

Apple sold a million Apple Watches in the first 24 hours—just in the U.S. That would make it the most successful new product category launch in Apple's history—so what do you do if you've been talking smack about it for months? You set the bar for success ludicrously high so you can proclaim it a failure no matter what.