Factions Form For and Against Upcoming ‘Steve Jobs’ Film

9:48 PM, Oct. 5th, 2015 · · The Back Page

Michael Fassbender as Steve Jobs

Controversy is building around Steve Jobs, an upcoming film based on Walter Isaacson's biography of the same name. While praised by critics, the film is being criticized by some of the people who were closest to him, including his widow, Laurene Powell Jobs, Apple CEO Tim Cook, and long-time Apple board member Bill Campbell.

This Is How You Know It’s Time for Apple Car

8:12 PM, Sep. 22nd, 2015 · · The Back Page

Bob Lutz on CNBC

Hey look, it's another auto executive explaining to the world how absurd it is for Apple to make a car. It's hard, he said. It will be a money pit, he said. Apple doesn't know anything about cars, he said. And most of all, he said that the auto industry is a low margin business, making it a terrible market to enter. This is how you know it's time for Apple Car.

When Google Did Evil

6:20 PM, Aug. 6th, 2015 · · The Back Page

Turning points. If you look any person, company, or organization you'll find a key moment that sent that entity down a particular path, be it good or bad. Bryan Chaffin argues that Google had a turning point when it decided to promote its own content over the competition even when its own algorithms said that content had less value.

Google Plus + Google Agenda = Facebook Win

10:00 PM, Jul. 27th, 2015 · · The Back Page

Google Branded Baloney

Google announced it was scaling back on Google Plus, showing you can't build a social networking service on top of a corporate agenda. Despite all of its many advantages, Google hasn't been able to make a dent in Facebook's dominance of this market.

Apple Redefines the Power of Plain Language in New iPhone Campaign

8:40 PM, Jul. 24th, 2015 · · The Back Page

A page from Apple's Why there's nothing quite like iPhone

Apple launched a website Friday titled, "Why there's nothing quite like iPhone." What stands out for Bryan Chaffin is the company's use of plain language to encapsulate what fans of iPhone think about our device. On every page, Apple strikes to the core of our love for iPhone in a way that may resonate with real people.