Apple’s Lack of Nostalgia Is Its Super Power

7:46 PM, Jun. 11th, 2015 · · The Back Page

Apple Music

There is no company less inclined towards nostalgia than Apple. We got another example of that this week when the company pulled "iPod" from its main menu bar. In its place is "Music," a link to the company's newly announced Apple Music service. This may be Apple's most important super power.

Apple Watch Enters Presidential Politics

7:31 PM, May. 15th, 2015 · · The Back Page

Apple Watch Enters Presidential Politics

Apple Watch is only a few weeks old, but it has already entered the world of presidential politics in the U.S. It's yet another sign of just how important Apple is becoming...to everyone.

The Fall and Rise of the Mac

5:30 PM, Apr. 28th, 2015 · · The Back Page

The Fall and Rise of the Mac

The Mac was eclipsed long ago by iPhone and iPad, but that didn't mean it stopped growing. Today's Mac is bigger than its ever been, a testament to the computer once billed as "for the rest of us." Bryan Chaffin explores the fall and rise of the venerable Mac.

How to Pretend Apple Watch Is a Failure No Matter What

7:50 PM, Apr. 13th, 2015 · · The Back Page

How to Pretend Apple Watch Is a Failure No Matter What

Apple sold a million Apple Watches in the first 24 hours—just in the U.S. That would make it the most successful new product category launch in Apple's history—so what do you do if you've been talking smack about it for months? You set the bar for success ludicrously high so you can proclaim it a failure no matter what.

Steve Jobs’s Inner Circle Defends Their Version of Jobs’s Legacy

9:42 PM, Mar. 23rd, 2015 · · The Back Page

Becoming Steve Jobs

In the wake of the passing of someone who made an impact on the people around them, there is sometimes a contest to shape the memories and legacy of that person. The bigger the impact—be it good or bad—the greater the contest, and it should come as no surprise that those closest to Steve Jobs are fighting to shape his legacy.