Apple Redefines the Power of Plain Language in New iPhone Campaign

8:40 PM, Jul. 24th, 2015 · · The Back Page

A page from Apple's Why there's nothing quite like iPhone

Apple launched a website Friday titled, "Why there's nothing quite like iPhone." What stands out for Bryan Chaffin is the company's use of plain language to encapsulate what fans of iPhone think about our device. On every page, Apple strikes to the core of our love for iPhone in a way that may resonate with real people.

Apple Watch Is Missing Killer Functionality We Don’t Know We Need

6:30 PM, Jul. 10th, 2015 · · The Back Page

Three Apple Watches

All the hubbub over declining Apple Watch sales has helped Bryan Chaffin realize that this device—as good as it is—is missing the kind of killer functionality that has been a hallmark of every successful Apple product. It's needs that one thing we didn't know we needed until we had it.

Falling Sales Suggest Apple Watch Isn’t Resonating with Consumers

9:43 PM, Jul. 7th, 2015 · · The Back Page

Slice Intelligence Apple Watch Chart

Apple Watch sales are on the decline, according to a report from Slice Intelligence via Marketwatch. Based on customer receipts sampled by Slice Intelligence, Apple Watch sales have fallen from 200,000 units per day in the opening week of sales to less than 10,000 per day in late June. Whether a seasonal slowing, a failing of marketing, or worse, a failure of product design and development, that decline suggests strongly that Apple Watch isn't the right device yet.

8 Years After Launch, It’s an iPhone World

6:15 PM, Jun. 29th, 2015 · · The Back Page

iPhone Birthday Cake

Apple shipped the first iPhone eight years ago today. It was June 29th, 2007. That's not so long ago, and yet it feels like forever because Apple has made this into an iPhone world. 

Music Just Isn’t Worth What It Used to Be

6:05 PM, Jun. 26th, 2015 · · The Back Page

Music Just Isn't Worth What It Used to Be

How much is music worth? That question has been pushed to the foreground by Apple Music, Taylor Swift, and new cries that Apple is undervaluing artists. Bryan Chaffin says this battle has been brewing for a long time, and he doesn't think some artists will be happy where it leads.

Would Apple be More Competitive Without Macs? Not Really

9:00 PM, Jun. 15th, 2015 · · The Back Page

Would Apple be More Competitive Without Macs? Not Really

Apple is stretched pretty thin, these days. Mac, iPhone, iPad, Apple Watch, Apple Car, iCloud, Apple Pay, iBooks, iTunes, Apple Music, OS X, and iOS, just to name a few. Some have suggested Apple kill its legacy Mac business to leave it free to focus on other products. Bryan Chaffin argues that this represents a fundamental misunderstanding of Apple and the Mac, both.

Privacy Will Be a Hard Sell, Even for Apple

9:21 PM, Jun. 12th, 2015 · · The Back Page

Privacy Will Be a Hard Sell, Even for Apple

Apple is amping up its campaign to make privacy a selling point. But can even the greatest marketing phenom in recent history do so? Bryan Chaffin says it's going to be a hard sell.

Apple’s Lack of Nostalgia Is Its Super Power

7:46 PM, Jun. 11th, 2015 · · The Back Page

Apple Music

There is no company less inclined towards nostalgia than Apple. We got another example of that this week when the company pulled "iPod" from its main menu bar. In its place is "Music," a link to the company's newly announced Apple Music service. This may be Apple's most important super power.