The Fall and Rise of the Mac

5:30 PM, Apr. 28th, 2015 · · The Back Page

The Fall and Rise of the Mac

The Mac was eclipsed long ago by iPhone and iPad, but that didn't mean it stopped growing. Today's Mac is bigger than its ever been, a testament to the computer once billed as "for the rest of us." Bryan Chaffin explores the fall and rise of the venerable Mac.

How to Pretend Apple Watch Is a Failure No Matter What

7:50 PM, Apr. 13th, 2015 · · The Back Page

How to Pretend Apple Watch Is a Failure No Matter What

Apple sold a million Apple Watches in the first 24 hours—just in the U.S. That would make it the most successful new product category launch in Apple's history—so what do you do if you've been talking smack about it for months? You set the bar for success ludicrously high so you can proclaim it a failure no matter what.

Steve Jobs’s Inner Circle Defends Their Version of Jobs’s Legacy

9:42 PM, Mar. 23rd, 2015 · · The Back Page

Becoming Steve Jobs

In the wake of the passing of someone who made an impact on the people around them, there is sometimes a contest to shape the memories and legacy of that person. The bigger the impact—be it good or bad—the greater the contest, and it should come as no surprise that those closest to Steve Jobs are fighting to shape his legacy.

Apple Is Working on a Car

5:40 PM, Feb. 10th, 2015 · · The Back Page

Apple Is Developing a Car

Apple is going into the car business. According to BusinessInsider, an Apple employee wrote to say that his group was working on something that will, "give Tesla a run for its money." Bryan Chaffin says his own sources back this up.

Apple Death Knell #67 - The Faith-Based Approach to Believing Apple Is Doomed

8:40 PM, Feb. 9th, 2015 · · The Back Page

It makes sense. Apple just turned in its best quarter ever, so the folks who don't get Apple feel compelled to double down on their predictions of the company's inevitable fall. It would seem that Apple Is Doomed is becoming its own religion—it certainly requires faith in the face of facts. And that brings us to our 66th entry in the Apple Death Knell Counter.

Search on Apple’s Safari a Big Prize for Search Engines

7:41 PM, Feb. 6th, 2015 · · The Back Page

Apple Search

There's a quiet, yet potentially game changing tempest brewing in the background in the world of search. This might be surprising, considering everyone knows Google won the search wars, but what is even more interesting is that the key player is Apple. Or rather, the desktop and mobile empire united by Apple's Safari Web browser.

BlackBerry CEO Lobs Desperate Hail Mary to Bolster His Company

7:30 PM, Jan. 22nd, 2015 · · The Back Page

John Chen

BlackBerry CEO John Chen's solution for BlackBerry's struggles is to require every developer and service provider to make their products work on all mobile platforms. Bryan Chaffin thinks this is a remarkably bad idea as self serving as it is devoid of logic.