Over the past few hours Internet news sites including CNET’s Analysts: iMac woes mean “tight” quarter have rushed to screen several reports on purported iMac shortages and expectations that Steve Jobs will make a major announcement concerning the issue at MacWorld Tokyo.
Apple is racing against time to deliver iMacs before the end of the quarter. They must also consider whether or not to make an announcement before the end of the quarter and the start of the “quiet period†in which the company cannot make financial announcements prior to the release of quarterly financial reports in mid-April.
This isn’t a situation in which Steve Jobs needs to play “spin doctor.†However, it’s a situation in which he must adequately detail the prescription management will use to remedy the iMac shortage malady.
Long-term AAPL watchers will remember the stock’s roller coaster ride in late-summer 1999 when Apple announced it could not meet demand for G4s until the following quarter. Alas, long-term AAPL shareholders will remember the overnight halving of AAPL’s stock price in fall 2000 when Apple announced it would substantially miss expectations for the quarter and record a huge loss. Much of the loss was due to payments to suppliers because Apple could not meet contracted minimum orders requirements.
What I admire most about Apple’s extraordinary management team isn’t the fact that they don’t make mistakes. What I admire most is that this management team tends to learn from their mistakes. The good news is that whatever Steve Jobs may announce at MacWorld Tokyo is much more similar to the events surrounding Apple’s 1999 G4 announcement than the fall 2000 bloodletting in AAPL stock. Demand for Apple’s products is not the problem. The quarter in which the sales will be recorded is the issue of the day.
As Ahnyer Keester pointed out in his What is so stinking *magic* about $25? thread in the AFB Forum and I have repeatedly mentioned in AFB’s Apple Daily Stock Updates Thread , the reported delays in Apple’s ability to ship the new iMacs is putting pressure on the stock and most likely keeping it from convincingly breaking through the upside $25.00 per share barrier.
Learning from past mistakes, I expect Steve Jobs to not only acknowledge Apple’s challenges in shipping the new iMacs in quantities to satisfy demand, but also provide clear and convincing information about how the challenges are being addressed and a definitive timetable for the shipment of iMacs to resellers and consumers.
Provided that Steve Jobs and Apple’s management team are able to provide clear and convincing information on unit sales, production backlogs and revised estimates for both the March and June-ending quarters, any weakness in AAPL immediately following the announcements may present a nice opportunity for investors and institutions to add AAPL to their portfolios.
Robert
edited to fix links
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Please visit TMO’s Apple Finance Board Forum early and often!
<font size=-1>[ This Message was edited by: Bryan on 2002-03-18 22:33 ]</font>
<font size=-1>[ This Message was edited by: DawnTreader on 2002-03-19 00:18 ]</font>



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