I can still hardly believe that anyone thinks customers are going to hand over Ј8/month (over $16) to their cellular provider to listen to music that’s completely locked down to their cellphone. People HATE their mobile networks. There’s no way they’ll hand over this sort of money - or any amount - to these price-gouging crooks, when they can get it for free and use it anywhere, or at the very least buy it from iTunes and use it on their iPod.
And these clowns think people will then be willing to pay extra on top of this just to be able to listen to their rented music on their PCs? 
If Vodafone and the other blowhard networks really think they’re going to sell any more phones, or skim any profits, off this lousy crap overpriced DRM-laden restricted-playback nonsense, they’re living in la-la-land.
This Omnifone MusicStation story - reportedly with major studio backing and being signed up to networks all over the world - is going to be a massive, high profile, and very public humiliation for the networks. Its going to crash and burn their entire digital music strategy and prove once and for all that music rentals tied to mobile handsets are one of the stupidest ideas since.. since.. since Ringles 
And pity poor Nokia, who think that their “strong and trusted brand” is going to be sufficient to entice their customers to buy music thru their new Ovary service, or whatever its called. Nokia has no brand identity. Its a nothing brand. Its just a provider of competent phones, nothing more and nothing less. Nokia is delusional, as is Vodafone, in confusing a highly recognisable and ubiquitous brand with brand strength. Poor sods. More meat for the iTunes grinder.
All these services will do is compete with one another, leaving iTunes to reign supreme and unchallenged. The more of these clowns the better - they’re ants fighting each other for bread crumbs under the dining table while King Apple sits down to a 5-course meal above them.
Message to Vodafone: you’re a network provider, and that’s all you’re going to be because your customers hate you - along with all the other networks. They’d rather do business with anyone-but-you, and certainly don’t equate your brand with anything nearly hip or cool enough to want to buy their music from, especially when they can steal it for free. You’re a pathetic bunch of losers going the way of the dinosaurs, desperately trying to drum up extra revenues from stupid add-on services nobody wants to buy from you. Wake up!