I finally had a chance this weekend to fully set-up my iPhone. I’d been using it, but I needed to update Mail and iCal and my address book so that the phone wasn’t loaded with names and accounts I didn’t want on the device.
What I realized (other than the iPhone made me get much more organized), is that it is very Mac-like. It’s kind of what I expected, but the reality was even better than my expectations.
This is part of my point. In someways, even subconsciously, I expected it to function a bit more like a conventional cell phone. IMHO conventional cell phones are not friendly or intuitive things. Those of us who are familiar with the Mac would “expect different” from an Apple product.
Yes, there are tens of millions of people who are use an Apple iPod everyday. The iPod has set the standard for digital music players. But people already have a perception of what they expect to find in a phone, even if it’s an iPhone. This is where I think we will see a difference in the initial adoption rates between the US and the EU nations.
Apple owns somewhere north of 20% of the US consumer PC market. This is not the case in the EU nations. I think the iPhone will take more time to be adopted in the EU countries not only because of price, but because there’s less exposure to the Mac. It’s the first hand experience in seeing an iPhone that will win converts.
I don’t expect initial success in the EU to rival the initial success in the US. The iPhone will see greater adoption overtime.
Mac users expect a certain user experience. PC users might expect or anticipate in the iPhone little more than a few nice features at a comparatively high price.
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