FWIW - BRST vs AAPL The Real Story:
I’ve followed BRST for 2 yrs . After reading a Cringley piece on the company and its IP 2 yrs ago I bought a small speculative stake. After Apple sued them and the litigation evolved, I took the time to really research the company, it’s IP, it’s history and the people involved (yes Barry Ritholtz is on their board). I increased my shares - partly to hedge my AAPL in case of a big settlement but also because as I learned more, I realized they actually had developed and patented some meaningful technology in the late 80s and early 90s .
Burst filed it’s first patents in the late 1980s and they demonstrated their technology (as Explore Technology) at the 1991 CES to critical acclaim . They went on to sell it to various companies and attract more investment from SBC (later purchased by AT and T) and by the band U2’s investment company.
They were the real deal - they had a successful company and sold a “Burst” plug in to Windows media player and were in the process of licensing their technology to Apple, Real networks and others. Excite@home (remember them?) did testing of their technology comparing it to other methods of streaming media at the time and were impressed - as documented in this email
Some of Microsofts internal emails the time are telling. This internal MSFT email discusses trying to acquire Burst and ends with “Acquisition risks are ... possible bidding war with Apple. Real could get into game too.”
All that changed when MSFT came out with a new version of Windows media player that suddenly didn’t work with the Burst plug in. MSFT deviously had incorporated the BRST IP into WMP. Deleted internal MSFT emails uncovered at the MSFT trial document this (and led MSFT to settle)
Some may remember how early versions of WMP, Real Player and Quicktime “streamed” video that was jerky with constant pauses - until one day - in the around the year 2000 - that no longer was a problem. That was due to Burst’s technology. And the way this was achieved was Not Obvious to the streaming media experts at the time.
So BRST suddenly had no business. Microsoft was using their technology for free - so Apple and Real did the same.
So - Burst’s stock tanked (mid tech bubble burst) and the company had little resources. They had to pay for attorneys to pursue their case with Microsoft and “settled” for only 60 million to avoid a lengthy court battle against a company with unlimited resources - hoping to use that money to pursue other infringers.
Meanwhile the technology they developed went on to be the underpinning of the internet video revolution, the ipod, itunes music store, Apple TV, etc.
So - after Apple they go -negotiating with Apple until Apple decides they won’t pay the price Burst is asking and so they sue Burst. Burst replies with top IP law firms working *strictly on a contingency basis*
They win the first round - the important Markman hearing - last May.
BUT meanwhile - the landscape of IP patent law was changing - thanks in part to the Business Software Alliance’s efforts and recent court rulings (KSR, Ebay etc). “
Patent trolls” not withstanding - big business only likes patents when they own them and they’re managing to undermine protections for small inovative companies.
And then something drastically changed in Judge Patel as seen in her recent rulings. What was it? Speculations abound - I don’t know - but something outside of the public filings is likely involved IMO. (in hindsight - I should have realized that The Big Guys always find a way to win)
My guess is the reason they settled is because Bursts law firms did not want to risk going to trial against Apple in this environment and invest more resources - perhaps to get nothing in the end. I have no doubt Richard Lang - Burst’s CEO would have taken it to trial as I really think he is not in it for the money but instead wants his work recognized.
So bottom line - this $10 million settlement is a major blow to BRST and IMO a real injustice to the little guy. I say this as someone whose investment in AAPL has always dwarfed my small stake in BRST. I never considered my BRST shares as anything more than a speculative gamble - like cheap OTM calls on a stock that you never really expect to score big on but are nice to hold and think “what if”.
So BRST will likely putter along - trying to collect small sums from other infringers. I may see my small investment in BRST break even if I’m lucky.
What bothers me more is that it really is an injustice to Richard Lang, Bursts CEO, and the one who developed these ideas. By all accounts he really is just a nice guy trying to get recognition for being ahead of his time. And we know what happens to nice guys…
Oh well - nothing ventured..
Of course - thankfully, IMO AAPL dodged a big bullet