[quote author=“awcabot”]
Actually, it does work. See Internet Explorer which was knocking the pants off of Nescape by version 4, Windows 95 which was good enough to push Apple in the doldrums, or the more recent Xbox.
Microsoft is a company which has the resources to compete with anybody and the smart people to actually develop something surprisingly good. They are getting in partnerships with many content providers and are brazen enough to push (their) secondary technology onto partners.
There’s a lesson to be learned from the roll out of Win95. First, at the time Apple bet the farm on old technology thinking people would pay a premium for the Apple name. The company had too few of the new PPCs available when buyers wanted them. Buyers switched rather than buy old technology Macs. $700 million (IIRC) of Mac parts ended up in a landfill. Apple couldn’t make the PPCs fast enough to meet demand.
Second, Microsoft successfully built an eco-system around the product. OEMs, peripheral makers, software developers, etc. all had a vested interest in the success of Win95 and helped push the product. Apple has followed a similar path with the iPod and soon the iPhone with the release of a SDK.



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