Why Steve Jobs isn’t speaking at Macworld, and why it was the right move

  • Posted: 19 December 2008 05:20 AM

    Though seemingly coming out of left field, Steve Jobs? decision not to speak at the Macworld keynote this January makes a lot of sense for a number of reasons. 

    First of all, Macworld expectations got out of control and put too much pressure on Apple to deliver amazing products at arbitrary times.

    Second, it?s the most recent step by Apple to introduce other Apple personalities, and to let people know that Steve Jobs is not the only person responsible for Apple?s success.  This is significant because the health of Steve Jobs was starting to overshadow what Jobs was actually announcing.  Leaving Macworld and giving Keynote duties over to Phil Schiller was Apple?s way of taking back control of an event that simply got too big and hyped up for its own good.”

    Excerpted from http://www.edibleapple.com/why-steve-jobs-isnt-speaking-at-macworld/

         
  • Posted: 23 December 2008 11:38 AM #1

    First of all i agree with what your saying and the fact that having new product every year can be a demanding task for a company like Apple. However it must be stated that not seeing Jobbs around is leading to speculation as to his heath. 

    If there is going to be a hand over of power then what better place to announce it than Macworld. Thereby giving giving both the investor and user alike a clear view on who will be in charge and what future direction company will go.  We can thank Steve Jobbs for forward thinking and new product idea and turn around he has brought to Apple and to hand over the baton to a new CEO to carry forward future growth in the company with ever growing customer base.

    And it is my hope that they continue to develop and produce great new devices.

    kind Regards

    mg_bob

    onceyougomac - 19 December 2008 09:20 AM

    Though seemingly coming out of left field, Steve Jobs? decision not to speak at the Macworld keynote this January makes a lot of sense for a number of reasons. 

    First of all, Macworld expectations got out of control and put too much pressure on Apple to deliver amazing products at arbitrary times.

    Second, it?s the most recent step by Apple to introduce other Apple personalities, and to let people know that Steve Jobs is not the only person responsible for Apple?s success.  This is significant because the health of Steve Jobs was starting to overshadow what Jobs was actually announcing.  Leaving Macworld and giving Keynote duties over to Phil Schiller was Apple?s way of taking back control of an event that simply got too big and hyped up for its own good.”

    Excerpted from http://www.edibleapple.com/why-steve-jobs-isnt-speaking-at-macworld/