A Billion Apps Served (Soon)

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    Posted: 10 April 2009 11:14 AM

    Apple has just open a page with the billion app countdown.  Join the fun.

    As of today, nearly one billion apps have been downloaded around the globe. So we just want to say thanks ? a billion. Download an app and you?ll automatically get the chance to win a $10,000 iTunes Gift Card, an iPod touch, a Time Capsule, and a MacBook Pro. Just go to the iTunes Store, browse the App Store, and download your best app yet.

    http://www.apple.com/itunes/billion-app-countdown/

         
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    Posted: 10 April 2009 01:42 PM #1

    pats - 10 April 2009 02:14 PM

    Apple has just open a page with the billion app countdown.  Join the fun.

    As of today, nearly one billion apps have been downloaded around the globe. So we just want to say thanks ? a billion. Download an app and you?ll automatically get the chance to win a $10,000 iTunes Gift Card, an iPod touch, a Time Capsule, and a MacBook Pro. Just go to the iTunes Store, browse the App Store, and download your best app yet.

    http://www.apple.com/itunes/billion-app-countdown/

    And it has been open less than a year.  Pretty amazing.  cool smirk

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  • Posted: 10 April 2009 06:32 PM #2

    pats - 10 April 2009 02:14 PM

    Apple has just open a page with the billion app countdown.  Join the fun.

    As of today, nearly one billion apps have been downloaded around the globe. So we just want to say thanks ? a billion. Download an app and you?ll automatically get the chance to win a $10,000 iTunes Gift Card, an iPod touch, a Time Capsule, and a MacBook Pro. Just go to the iTunes Store, browse the App Store, and download your best app yet.

    http://www.apple.com/itunes/billion-app-countdown/

    Apparently the clock isn’t measuring actual sales, but a predictive algorithm. April 20th seems to be the day it will hit one billion.

         
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    Posted: 10 April 2009 08:24 PM #3

    willrob - 10 April 2009 09:32 PM
    pats - 10 April 2009 02:14 PM

    Apple has just open a page with the billion app countdown.  Join the fun.

    As of today, nearly one billion apps have been downloaded around the globe. So we just want to say thanks ? a billion. Download an app and you?ll automatically get the chance to win a $10,000 iTunes Gift Card, an iPod touch, a Time Capsule, and a MacBook Pro. Just go to the iTunes Store, browse the App Store, and download your best app yet.

    http://www.apple.com/itunes/billion-app-countdown/

    Apparently the clock isn’t measuring actual sales, but a predictive algorithm. April 20th seems to be the day it will hit one billion.

    The countdown is apps via the apple server 9-5 was just using an algorithm to predict when they needed to buy an app to win.  Problem is the downloads have already accelerated since all the blogs started posting.  I’m guessing the night of the 19th.  Should we start a poll or maybe Deagol could give us some spreadsheet magic so folks from TMO can win.  The reality is investors are winning because this is a new source of revenue for Apple and is growing gangbusters.

    From Apple contest rules:

    Timing.  The Promotion shall run from 12:01 a.m. EDT on April 10, 2009 and ends with the downloading of the 1 billionth app (?Promotion Period?). For purposes of the Promotion, the downloading of the 1 billionth app is considered to be either the downloading of the 1 billionth app from iTunes or the receipt of the non-purchase entry after the download of the 999,999,999th app, whichever comes first. Only entries submitted in this time period will be accepted. Sponsor?s computer is the official time keeping device for this promotion.

         
  • Posted: 11 April 2009 01:22 AM #4

    I seem to recall when McDonald’s first reported its billionth burger sold. IIRC it was around the time (relatively speaking) the company ran an ad one could buy a burger, fries and soft drink and get change back from your buck.

    That franchise started sometime in the 1940’s (I wasn’t around then!) but it took some time for the empire of company-owned and franchised stores to server up its billionth burger.

    This is all quite amazing. The iPhone has been in the market for less than two years. No matter a goodly portion of those downloads are free apps, one billion apps served up is quite an accomplishment.

    Hmmm… it is any coincidence the timing of billionth app served (thanks to the hype) is apt to be downloaded a day or so before the company’s conference call with analysts regarding FQ2 results?

         
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    Posted: 11 April 2009 10:12 AM #5

    To keep the discussion interesting for Apple investors I have attached a graph of the growth of Itunes music sales.  The App store does not have enough data to do what I consider a valid comparison, but the slope of the curve is quite amazing


      Key metrics from Apple store Wiki

    [
    Music
    100 million songs sold: Summer, 2004.
    (Kevin Britten of Hays, Kansas, bought the 100 millionth song, and the twenty-year-old was given a call from Steve Jobs congratulating him.) [29]
    125 million songs sold: September 1, 2004.[30]
    150 million songs sold: October 14, 2004.[31]
    200 million songs sold: December 16, 2004.
    (Ryan Alekman of Belchertown, Massachusetts, USA, bought the 200 millionth song, which was one of the tracks on U2’s digital box set The Complete U2.)[32]
    250 million songs sold: January 24, 2005.[33]
    300 million songs sold: March 2, 2005.[34]
    400 million songs sold: May 10, 2005.[35]
    On July 5, 2005 Apple announced a promotion counting down to half a billion songs sold.[36]
    500 million songs sold: July 18, 2005.
    (Amy Greer of Lafayette, Indiana, USA, bought the 500 millionth song, “Mississippi Girl” by Faith Hill.)[37]
    850 million songs sold: January 10, 2006.[38]
    1 billion songs sold: February 23, 2006.
    (Alex Ostrovsky of West Bloomfield, Michigan, bought the billionth song, “Speed of Sound” by Coldplay.[39] He later got a call from Steve Jobs with the good news that the sixteen-year-old was getting ten iPods, an iMac, a $10,000 music gift certificate, and a scholarship established in his name at the Juilliard School.)[40]
    1.5 billion songs sold: September 12, 2006.[41]
    2 billion songs sold: January 10, 2007.[41]
    2.5 billion songs sold: April 9, 2007.[42]
    3 billion songs sold: July 31, 2007.[43]
    4 billion songs sold: January 15, 2008.
    5 billion songs sold: June 19, 2008.[44]
    6 billion songs sold: January 6, 2009.[45]
    [edit]Video
    1 million videos sold: October 31, 2005.[46]
    over 3 million videos sold: December 6, 2005.[47]
    8 million videos sold: January 10, 2006.[48]
    15 million videos sold: February 23, 2006.[49]
    45 million videos sold: September 12, 2006.[41]
    50 million television episodes sold: January 10, 2007.[41]
    1.3 million feature-length films sold: January 10, 2007.[41]
    2 million feature-length films sold: July 31, 2007.[50]
    200 million television episodes sold: October 16, 2008. [51]
    [edit]Applications
    100 million apps downloaded: September 9, 2008.[52]
    200 million apps downloaded: October 22, 2008.[53]
    300 million apps downloaded: December 5, 2008.[54]
    500 million apps downloaded: January 16, 2009.[55]
    800 million apps downloaded: March 17, 2009. [56]
    /quote]

         
  • Posted: 11 April 2009 10:59 AM #6

    The numbers above give rise to the theory that Apple will move a step further by expanding
    the ‘‘App store’’ by offering ‘Premium’ apps priced at $19.95 and over. These are presumably more sophisticated apps and more narrowly targeted. A natural evolution imho. The removal of the retailer (middleman) to get the product from creator to consumer is a winner for all; not least is AAPL profits at 30% of gross. If Apple comes out with a tablet/notebook then some games and software could be put on the premium store… as usual Apple is 5 moves ahead of everyone else in this space and the excitement has not abated.

         
  • Posted: 11 April 2009 11:40 AM #7

    SNIPUS - 11 April 2009 01:59 PM

    The numbers above give rise to the theory that Apple will move a step further by expanding
    the ‘‘App store’’ by offering ‘Premium’ apps priced at $19.95 and over. These are presumably more sophisticated apps and more narrowly targeted. A natural evolution imho. The removal of the retailer (middleman) to get the product from creator to consumer is a winner for all; not least is AAPL profits at 30% of gross. If Apple comes out with a tablet/notebook then some games and software could be put on the premium store… as usual Apple is 5 moves ahead of everyone else in this space and the excitement has not abated.

    I can’t help but point out that the “middleman” hasn’t been eliminated.  Apple has reduced the margin paid to perform the service making it less expensive for the consumer however.

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  • Posted: 11 April 2009 11:58 AM #8

    BillH - 11 April 2009 02:40 PM

    I can’t help but point out that the “middleman” hasn’t been eliminated.  Apple has reduced the margin paid to perform the service making it less expensive for the consumer however.

    At the same time it provides product exposure developers could not attain on their own. We are seeing the beginning of the end of bricks and mortar software sales in the same way bricks and mortar music stores and video rental stores are going the way of the livery stable.

    So where’s the premium app store or at least the premium app “department” of the iTunes store?

         
  • Posted: 11 April 2009 05:42 PM #9

    A premium app store has been rumored for a few weeks now. We may see it this summer, WWDC event. There is also the tantalizing “mystery” product that is supposedly using a different camera than the new iPhone. Tablet? Desk Phone? Video Chat device? Whatever it may be, there may be a specialized wing of the iTunes store devoted to it as well.

         
  • Posted: 12 April 2009 09:17 PM #10

    Here are some recent figures (actual) I captured from the text file pushed out to the web page animation each hour. The counter on the web page just spins at rate to mirror a projected path using actual data points refreshed hourly. 


    DATE           TIME       DOWNLOADS CHANGE
    11-APR-2009 19:00:00| 937,467,311 |278,424
    11-APR-2009 20:00:00| 937,755,126 |287,815
    11-APR-2009 21:00:00| 938,030,517 |275,391
    11-APR-2009 22:00:00| 938,271,179 |240,662
    11-APR-2009 23:00:00| 938,477,072 |205,893
    12-APR-2009 00:00:00| 938,650,408 |173,336

    12-APR-2009 07:00:00| 939,899,209 |249,086
    12-APR-2009 08:00:00| 940,189,773 |290,564
    12-APR-2009 09:00:00| 940,504,289 |314,516
    12-APR-2009 10:00:00| 940,833,931 |329,642
    12-APR-2009 11:00:00| 941,169,611 |335,680
    12-APR-2009 12:00:00| 941,512,105 |342,494
    12-APR-2009 13:00:00| 941,868,514 |356,409
    12-APR-2009 14:00:00| 942,238,471 |369,957
    12-APR-2009 15:00:00| 942,602,247 |363,776

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  • Posted: 13 April 2009 02:33 AM #11

    SNIPUS - 11 April 2009 01:59 PM

    The numbers above give rise to the theory that Apple will move a step further by expanding
    the ‘‘App store’’ by offering ‘Premium’ apps priced at $19.95 and over. These are presumably more sophisticated apps and more narrowly targeted. A natural evolution imho. The removal of the retailer (middleman) to get the product from creator to consumer is a winner for all; not least is AAPL profits at 30% of gross. If Apple comes out with a tablet/notebook then some games and software could be put on the premium store… as usual Apple is 5 moves ahead of everyone else in this space and the excitement has not abated.

    The App Store as it is currently constituted is ugly and pathetic.  It is an embarrassment to all who love Apple.  It looks like a cheap London tabloid and functions like Windows 3.0.  Navigation is downright painful; organization is so flat as to be nearly useless; the so-called reviews are of AOL chat room quality; app descriptions are uneven, with many sounding like they were written by 3rd graders; gaming of the system is pervasive; etc, etc.  Selling software applications is not the same as selling a music cut.  Why?  Because buying an app is not like buying a music cut.  Separate the App store from the music store.

    The high level of sales at the store are the result of the amazing iPhone and iPod Touch and in spite of the App Store.

    As a long-term shareholder, it is my hope that the high-end store is coming.  And that the existing store be brought up to Apple quality standards.  Otherwise we cannot achieve our goals in the handheld market.  We are selling a platform.  The App store is important, even vital.

         
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    Posted: 13 April 2009 10:19 AM #12

    capablanca - 13 April 2009 05:33 AM
    SNIPUS - 11 April 2009 01:59 PM

    The numbers above give rise to the theory that Apple will move a step further by expanding
    the ‘‘App store’’ by offering ‘Premium’ apps priced at $19.95 and over. These are presumably more sophisticated apps and more narrowly targeted. A natural evolution imho. The removal of the retailer (middleman) to get the product from creator to consumer is a winner for all; not least is AAPL profits at 30% of gross. If Apple comes out with a tablet/notebook then some games and software could be put on the premium store… as usual Apple is 5 moves ahead of everyone else in this space and the excitement has not abated.

    The App Store as it is currently constituted is ugly and pathetic.  It is an embarrassment to all who love Apple.  It looks like a cheap London tabloid and functions like Windows 3.0.  Navigation is downright painful; organization is so flat as to be nearly useless; the so-called reviews are of AOL chat room quality; app descriptions are uneven, with many sounding like they were written by 3rd graders; gaming of the system is pervasive; etc, etc.  Selling software applications is not the same as selling a music cut.  Why?  Because buying an app is not like buying a music cut.  Separate the App store from the music store.

    The high level of sales at the store are the result of the amazing iPhone and iPod Touch and in spite of the App Store.

    As a long-term shareholder, it is my hope that the high-end store is coming.  And that the existing store be brought up to Apple quality standards.  Otherwise we cannot achieve our goals in the handheld market.  We are selling a platform.  The App store is important, even vital.

    I’m not sure that I agree with your negative assessment of the App Store. With the price for most apps costing less than a grande Starbucks, the purchase decision is not that big of a deal. For example, I have read of many customers buying, and trying,  multiple task management programs looking for the one that meets their needs.  Due to the nominal cost, this is possible.  If App prices were $20+, much more purchase deliberation would take place, fewer apps would be sold, and in turn, most likely, fewer developers would exist.

    The “wildness” of the current App store reminds me of the early days of the PC when shareware games, applications etc, were being created by everyone with a little bit of programming. This wildness will eventually go away as the big boys move in, but I don’t know if the experience will improved or if the customer will be better served.

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    Posted: 13 April 2009 10:28 AM #13

    capablanca - 13 April 2009 05:33 AM

    The App Store as it is currently constituted is ugly and pathetic.  It is an embarrassment to all who love Apple.  It looks like a cheap London tabloid and functions like Windows 3.0.  Navigation is downright painful; organization is so flat as to be nearly useless; the so-called reviews are of AOL chat room quality; app descriptions are uneven, with many sounding like they were written by 3rd graders; gaming of the system is pervasive; etc, etc.  Selling software applications is not the same as selling a music cut.  Why?  Because buying an app is not like buying a music cut.  Separate the App store from the music store.

    A few weeks ago, someone somewhere had a clip where Apple was advertising for a pro with experience in online stores to take over the store….the job description seemed to indicate they were aware of this and wanted to revamp the store.

    So, what you allude to, may already be in the works now.

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    Posted: 13 April 2009 11:28 AM #14

    The high level of sales at the store are the result of the amazing iPhone and iPod Touch and in spite of the App Store.

    I think some of the developers of Iphone Apps have a slightly different view. While I think it is definitely in need of reorganization and better discovery features, It seems to have a nice lead on the competition.

    Mike Rowehl

    ?The developer support on the iPhone side is years ahead of the other platforms both in terms of code objects, documentation, and quick constant positive feedback from friends and partners who all own the device. A national marketing campaign that emphasizes applications as the primary device feature doesn?t hurt either. Speaking as a developer and for fellow developers, iPhone development is fun and enjoyable development again. No one is going to do S60 or WindowsMobile dev for fun and those companies haven?t proven anyone will make money either.

    Stop lying to yourselves, and definitely stop lying to us. Is the Nokia store supposed to challenge Apple? Or Microsoft supposed to? Or RIM? You know what folks, you had your chances. If you want to impress me, if you want me to start developing for your platforms again, get your houses in order. Once things change, once you get your stores developed, released, and proven as a good commercial channels to end users - then we can talk again. Until then we?re all just going to keep laughing at you and developing for iPhone.

         
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    Posted: 13 April 2009 01:21 PM #15

    TanToday - 13 April 2009 01:28 PM

    A few weeks ago, someone somewhere had a clip where Apple was advertising for a pro with experience in online stores to take over the store….the job description seemed to indicate they were aware of this and wanted to revamp the store.

    The App Store has gotten so big that it is getting more time consuming to browse. Maybe more items per page or something that doesn’t require so many pages per category.

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