6 Million iPhone 3.0 Downloads

  • Posted: 22 June 2009 03:17 PM

    In all of the excitement over the blockbuster sales of the 3G S iPhone, let’s not lose sight of the fact 6 million copies (or more) of iPhone 3.0 were downloaded in five days. That number is staggering as well.

    This means not only did the new handset blow away sales estimates, but six million iPhone users are paying close attention to updates and are actively involved in updating their gear. In other words, iPhone users are active users, not passive users of their handsets. That’s encouraging for developers and further sets the iPhone (and its universe of users) apart from the rest of the crowd.

         
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    Posted: 22 June 2009 03:19 PM #1

    DawnTreader - 22 June 2009 06:17 PM

    In all of the excitement over the blockbuster sales of the 3G S iPhone, let’s not lose sight of the fact 6 million copies (or more) of iPhone 3.0 were downloaded in five days. That number is staggering as well.

    This means not only did the new handset blow away sales estimates, but six million iPhone users are paying close attention to updates and are actively involved in updating their gear. In other words, iPhone users are active users, not passive users of their handsets. That’s encouraging for developers and further sets the iPhone (and its universe of users) apart from the rest of the crowd.

    Astute observation.

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  • Posted: 22 June 2009 04:28 PM #2

    DawnTreader - 22 June 2009 06:17 PM

    In all of the excitement over the blockbuster sales of the 3G S iPhone, let’s not lose sight of the fact 6 million copies (or more) of iPhone 3.0 were downloaded in five days. That number is staggering as well.

    This means not only did the new handset blow away sales estimates, but six million iPhone users are paying close attention to updates and are actively involved in updating their gear. In other words, iPhone users are active users, not passive users of their handsets. That’s encouraging for developers and further sets the iPhone (and its universe of users) apart from the rest of the crowd.

    Also that doesn’t count anyone who stole the GM and uploaded early or those developers who legitimately upgraded along the way.

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  • Posted: 22 June 2009 05:08 PM #3

    The number of downloads should continue on a steady pace for the next couple of weeks. I’m curious about app store downloads and if there was (is) a spike in app store revenue as people test their new phones and those new to the iPhone load up on apps soon after purchase. I’m also wondering about uptake on the new OS among owners of the iPod touch at $9.99 a pop.

         
  • Posted: 22 June 2009 05:35 PM #4

    12% of early iPhone 3G buyers report ditching their BlackBerry

    Approximately 12% of consumers who visited a retail store this past weekend to make their iPhone 3G S purchase said they were replacing a BlackBerry handset, the latest sign that Apple continues to make headway against rival Research in Motion in the high-stakes smartphone market.

    iPhone launch survey on same page

         
  • Posted: 22 June 2009 06:33 PM #5

    DawnTreader - 22 June 2009 08:08 PM

    The number of downloads should continue on a steady pace for the next couple of weeks. I’m curious about app store downloads and if there was (is) a spike in app store revenue as people test their new phones and those new to the iPhone load up on apps soon after purchase. I’m also wondering about uptake on the new OS among owners of the iPod touch at $9.99 a pop.

    It was pretty grim on Friday… had updates that wouldn’t update for about 6 hours so I would suggest the servers were pretty much slammed.

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    Posted: 22 June 2009 06:44 PM #6

    rattyuk - 22 June 2009 09:33 PM
    DawnTreader - 22 June 2009 08:08 PM

    The number of downloads should continue on a steady pace for the next couple of weeks. I’m curious about app store downloads and if there was (is) a spike in app store revenue as people test their new phones and those new to the iPhone load up on apps soon after purchase. I’m also wondering about uptake on the new OS among owners of the iPod touch at $9.99 a pop.

    It was pretty grim on Friday… had updates that wouldn’t update for about 6 hours so I would suggest the servers were pretty much slammed.

    I updated my Touch on Thursday, 1 day after 3.0 was released.  I can’t say that it has revolutionized my usage, but the universal search (esp. app launcher) and widescreen keyboard are nice to have.  I need to get an input mic to test out the voice memo app - I think that could come in very handy.

    Any other Touch users out there with thoughts?  Do you think it’s worth the $9.99?

         
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    Posted: 22 June 2009 07:16 PM #7

    dc930 - 22 June 2009 09:44 PM

    Any other Touch users out there with thoughts?  Do you think it’s worth the $9.99?

    Neither my wife nor I have updated to 3.0. Didn’t really see the need.

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  • Posted: 25 June 2009 01:35 PM #8

    dc930 - 22 June 2009 09:44 PM
    rattyuk - 22 June 2009 09:33 PM
    DawnTreader - 22 June 2009 08:08 PM

    The number of downloads should continue on a steady pace for the next couple of weeks. I’m curious about app store downloads and if there was (is) a spike in app store revenue as people test their new phones and those new to the iPhone load up on apps soon after purchase. I’m also wondering about uptake on the new OS among owners of the iPod touch at $9.99 a pop.

    It was pretty grim on Friday… had updates that wouldn’t update for about 6 hours so I would suggest the servers were pretty much slammed.

    I updated my Touch on Thursday, 1 day after 3.0 was released.  I can’t say that it has revolutionized my usage, but the universal search (esp. app launcher) and widescreen keyboard are nice to have.  I need to get an input mic to test out the voice memo app - I think that could come in very handy.

    Any other Touch users out there with thoughts?  Do you think it’s worth the $9.99?

    I updated my iPod (2nd Gen) and it’s an improvement. The widescreen keyboard is a revelation.
    (one flaw on upgrading was all my videos were gone afterward… my preference was to manage videos manually and re-loading them was all I needed to do).

    Sucks that I/we iPod Touch users have to pay for it… but worth it. Needed it for the MLB at Bat? app’s Video feature. (buggy app tho’)

    ...And if you don’t have the mic/controller earbuds, get one! Those were great before the OS upgrade!

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    Posted: 25 June 2009 01:52 PM #9

    DawnTreader - 22 June 2009 08:08 PM

    I’m also wondering about uptake on the new OS among owners of the iPod touch at $9.99 a pop.

    I see some complaints about it on other blogs. However, reading between the lines I think that a lot of those comments are from people who do not have an iPod touch and are just trolling.

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    Posted: 25 June 2009 01:55 PM #10

    I wonder how many of the 6 million downloads are going on multiple iPhones or iPod touches. We have two iPhones in the house and I manage both of them from my iMac, I am pretty sure that upgrade was only downloaded once.

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    “Works of art, in my opinion, are the only objects in the material universe to possess internal order, and that is why, though I don’t believe that only art matters, I do believe in Art for Art’s sake.” E. M. Forster

         
  • Posted: 25 June 2009 04:47 PM #11

    Sir Harry Flashman - 25 June 2009 04:55 PM

    I wonder how many of the 6 million downloads are going on multiple iPhones or iPod touches. We have two iPhones in the house and I manage both of them from my iMac, I am pretty sure that upgrade was only downloaded once.

    Are you able to pay for an App once and use it on both of your iPhones? If not, I’m betting Apple counted both phones as separate downloads even if you really only downloaded it once.

         
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    Posted: 25 June 2009 05:13 PM #12

    daemon - 25 June 2009 07:47 PM
    Sir Harry Flashman - 25 June 2009 04:55 PM

    I wonder how many of the 6 million downloads are going on multiple iPhones or iPod touches. We have two iPhones in the house and I manage both of them from my iMac, I am pretty sure that upgrade was only downloaded once.

    Are you able to pay for an App once and use it on both of your iPhones? If not, I’m betting Apple counted both phones as separate downloads even if you really only downloaded it once.

    From the iTunes Store terms and conditions:
    You acknowledge that the license you purchase to each Apple Product that you obtain through the Service is a binding agreement between you and Apple, and that the license you purchase to each Third Party Product is a binding agreement between you and the third party licensor of that Third Party Product (?the Application Provider?) only.

    So to answer your question I guess I would have to check the license for each app that I purchase. Now I did check some of my apps and could not find a definitive answer, no mention of how many iPhones that I own on which the app could be installed. Some apps have license info linked from the App Store and some do not. I checked some of the developer websites and also could not find the number of licenses I have for their product. Pretty much all I found is that I will not decompile the software and stuff like that.

    As to how Apple counts the upgrade. Unless they issue a statement we are just guessing.

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    “Works of art, in my opinion, are the only objects in the material universe to possess internal order, and that is why, though I don’t believe that only art matters, I do believe in Art for Art’s sake.” E. M. Forster

         
  • Posted: 25 June 2009 06:24 PM #13

    I would think that “download” means just that. They didn’t say “installs” or “updates.”

    As far as Apps go, I have installed the same apps on both my iPhone and iPod Touch (when it would also work on that device) and updated them without once being flagged for having two installs. Perhaps that will change with the new method of subscribing to app features within the app.

         
  • Posted: 25 June 2009 08:23 PM #14

    Upgrade fee sees few iPod touch users updating to 3.0 software

    By Sam Oliver
    Published: 09:55 AM EST

    Nearly half of all iPhone users have already jumped at the opportunity to enhance the functionality of their handsets by installing the free iPhone Software 3.0 update, but the same can’t be said for iPod touch users, who—deterred by a $10 upgrade charge—are adopting the new software at a snail’s pace.

    On Monday, Apple announced that 6 million customers have downloaded iPhone Software 3.0 since its release last week. That means that roughly 15% of the 40 million multi-touch devices sold thus far by the Cupertino-based company are now running the latest software.

    However, AdMob, whose ad network has been adopted by a large number of iPhone developers looking to monetize their free apps, recently released a few interesting statistics. Since it’s able to see the version of iPhone Software running on iPhones and iPod touches making each ad request, it can quantify to some extent what percentage of those devices are running the various iPhone software distributions to date.

    For example, the firm noted in a report a few days ago that it’s seen “rapid adoption” of the 3.0 software by iPhones accessing its network. Though there’s some margin of error given that not all iPhone users are launching applications with ties to its network, 44 percent of those that are were already running iPhone Software 3.0 by Saturday.

    The statistics for iPod touch users paint an entirely different picture, however. AdMob reported that just 1% of iPod touch users accessing its network on Saturday had upgraded to the new software, while a resounding 78% were still running the latest point release of iPhone Software 2.0 introduced last year.

    “The additional $10 fee to upgrade is clearly limiting uptake,” the firm said, noting that this threatens to put a kink in Apple’s App Store ecosystem. “Developers looking to sell applications utilizing the 3.0 features can?t be happy with Apple?s decision to charge for the upgrade as it limits their available market size for downloads.”

    Should adoption of iPhone Software 3.0 not pick up in the coming weeks and months, it will be interesting to see whether Apple makes a change to the way it positions and markets the iPod touch when new models hit the market early this fall. That’s likely the first time to company would be in a position to offer iPod touches that could receive free software updates like the iPhone over their two-year life expectancy.

    The reason iPhone (and Apple TV) customers receive free software updates stems from an announcement Apple made in April 27, 2007, shortly before the original iPhone hit the market. In an effort to make the handset more enticing and somewhat “future proof,” the company said it would leverage its proven capability in the area of software development to gradually add new software features and applications to its iPhone (and Apple TV products) free of charge, thereby providing its customers with the “greatest possible experience.”

    Under GAAP accounting principles, Apple normally fully recognizes the revenue associated with the sale of a product, such as an iPod, once the device has reached the end user; or less commonly, when the device has shipped.  Yet, due to certain idiosyncrasies with Sarbanes-Oxley (SarbOx), Apple, in order to account for the new features it delivers, claims it’s forced to use what is called the subscription method of accounting for recognizing revenue from products it plans to improve over time.

    Under this accounting method, Apple literally divides each iPhone sale by 730—or the number of days in two years, representing the economic life of the product—and recognizes the portions from that particular iPhone sale each day for exactly two years or 730 days. Therefore, should Apple be compelled to treat iPod touches like iPhones and Apple TVs, it may need to make a similar disclosure to the one it made for the aforementioned two products back in 2007.

    Such an announcement would be unlikely mid-product cycle and would be better made alongside new models.

         
  • Posted: 26 June 2009 02:16 AM #15

    I don’t see Apple debasing its accounting methods to give the iPhone OS updates for free to iPod touch owners. As handset sales continue the percentage of iPod touch owners using 3.0 will increase and sales to existing owners will occur over time.

    Having the iPhone announce a free software update when the phone is synched will exaggerate the early rate of adoption. It makes the update both an active and passive pursuit. I’m not worried about a seemingly slow pace of 3.0 purchases by touch owners at this time. Purchases of the upgrade will occur over time.