Over time, Cue’s role expanded from running the iTunes store to cutting deals to fill it. While Jobs often finalizes agreements, Cue does most of the heavy negotiations with record labels and Hollywood studios. “Eddy doesn’t have attitude. That’s part of his success,” says one former Apple insider. “In an industry with lots of big egos, he can hold his own without saying, ‘I’m the inventor of iTunes, bow before me.’ One favorite approach is for Cue to “play good cop to Steve’s bad cop,” says the ex-employee. Apple declined to comment for this story.
Eddie Cue featured on page FOUR!
THE COVER STORY in BusinessWeek can be found HERE!


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