Apple Wins Assortment of Advertising Awards in Adweek’s ‘Best of the 2000s’

Monday December 14, 2009 04:19 PM EST
Written by Eric Slivka

AdweekMedia today announced the winners of its “Best of the 2000s” advertising awards, and Apple figured prominently in the selections. Apple took home top honors in a number of categories, including Steve Jobs for “Marketer of the Decade”, Apple for “Brand of the Decade”, Apple’s ‘Get a Mac’ ads as “Campaign of the Decade”, and the iPod as “Product of the Decade”.

- Marketer of the Decade (Steve Jobs): Calling Jobs “visionary, iconoclastic and fearless”, Adweek points to his role in saving Apple in the late ‘90s, followed by his remaking of the music and mobile phone industries as his defining achievements. His close collaboration with ad firm TBWA/Chiat/Day is seen as being instrumental in positioning Apple for success.

- Brand of the Decade (Apple): Apple’s devotion to “relentlessly improving its products” and its “emotional connection to consumers” paved the way for its selection as Brand of the Decade, with its close ties to iconic CEO Steve Jobs serving to cement its marketing prowess.

- Product of the Decade (iPod): Likening it to the Sony Walkman of the 1980s, Adweek cites the iPod as “redefining” the MP3 player and the driving force of iTunes as being key to Apple’s domination of the digital music industry.

- Campaign of the Decade (Apple, “Get a Mac”): The work of TBWA/Chiat/Day’s Media Arts Lab, Adweek points to the ads’ “neat trick of making the brand look laid back and cool while it mercilessly skewered its rival” as its key to success. The ads, which debuted in 2006 and now number more than 60, are also praised for personifying computers and demonstrating people’s emotional connection to technology.

- Out-of-Home Ad of the Decade (Apple, “Silhouettes”): Also the work of the Media Arts Lab, Apple’s “Silhouettes” ad campaign launched in 2003 and offered a unique and consistent message of “frenetic happiness” in promoting the iPod. The instantly-recognizable ads are also notable for achieving the “nearly impossible: defining a product without showing what it even looked like up close.”

- Digital Campaign of the Decade (Nike Plus): A joint venture of Nike and Apple to link music and athletics, the Nike Plus campaign “defined how a brand can build a self-sustaining platform” simply using the Nike+iPod receiver. Seen as a community devoted to the “product experience”, Nike has increased its share of the running shoe market from 48% in 2006 to 61% in 2008 while Nike Plus runners have logged over 100 million miles.

Looks like Toshiba is doing their part to allow a capacity jump in the next generation Iphone/Itouch or maybe one of these babies will find their way into the Itablet.

Toshiba 64GB NAND

TOKYO—Toshiba Corporation (TOKYO: 6502) today announced the launch of a 64 gigabyte (GB) embedded NAND flash memory module, the highest capacity yet achieved in the industry. The chip is the flagship device in a new line-up of six embedded NAND flash memory modules that offer full compliance with the latest e•MMCTM standard, and that are designed for application in a wide range of digital consumer products, including smartphones, mobile phones, netbooks and digital video cameras. Samples of the 64GB module are available from today, and mass production will start in the first quarter of 2010.

The new 64GB embedded device combines sixteen 32Gbit (equal to 4GB) NAND chips fabricated with Toshiba’s cutting-edge 32nm process technology, and also integrates a dedicated controller. Toshiba is the first company to succeed in combining sixteen 32Gbit NAND chips, and applied advanced chip thinning and layering technologies to realize individual chips that are only 30 micrometers thick. Full compliance with the JEDEC/MMCA Version 4.4(V4.4) standard for embedded MultiMediaCards supports standard interfacing and simplified embedding in products, reducing development burdens on product manufacturers.

Well Apple’s handheld platform is doing well in the UK. Bearing in mind that the top two are the same platform, that’s a huge lead over the nearest competing platform.

artman1033 - 15 December 2009 04:24 PM

Is that December 5th or May 12th?

December 5th.  Those crazy Brits and their logical units of measurement.

dd/mm/yyyy
kg, km, ml, Celsius…

The matter was resolved in 1971. The UK is wrong (little endian). The USA is worse (neither little nor big endian). Japan is right. I vote big endian myself. ISO 8601, 68000, PowerPC good; X86 bad.

But should big endianness extend to postal addresses?

artman1033 - 15 December 2009 04:24 PM

Is that December 5th or May 12th?

GRRRRRRRR!

Morgan stanley is showing Apple the love with an exhaustive report on mobile internet players here

Mercel - 16 December 2009 08:29 AM

Morgan stanley is showing Apple the love with an exhaustive report on mobile internet players here

this report seems to be publicly available and might start moving AAPL toward $300

Hamourabi - 16 December 2009 10:17 AM

Mercel - 16 December 2009 08:29 AM

Morgan stanley is showing Apple the love with an exhaustive report on mobile internet players here

this report seems to be publicly available and might start moving AAPL toward $300

In the comments…

They could head in this search engine direction and start making billions here on top of everything reported here it would seem if they so desire?

link

Brilliant IMO.

Hamourabi - 16 December 2009 10:17 AM

Mercel - 16 December 2009 08:29 AM

Morgan stanley is showing Apple the love with an exhaustive report on mobile internet players here

this report seems to be publicly available and might start moving AAPL toward $300

Or you can go here and download all three versions of the report. Lots of stuff for analisys.

A great in depth well thought out report. Should be must reading for any
Apple investor especially long term proponents

iPhone overtakes Windows Mobile’s US share in October

The number of active iPhone users in the US has passed that of Windows Mobile for the first time, new data from comScore shows.

So Eric Schmidt is shaping up to be the 21st century’s version of Bill Gates.  Steal ideas from others and allow everyone to make the hardware (Psytar, are you paying attention?) for its own platform. 

Now, in addition to its own phone, Google wants in on the netbook market too here

I say it is HIGH TIME for Apple to launch its own search engine and ad platform.  If MSFT can launch a worthy BING, surely Apple has some ideas of its own with the search and advertising business.

Barclay’s has a research note out today

1.  27” iMac Lead Times Still 2 Weeks But Not a Major Concern: 27” iMacs still have lead times of two weeks on Apple.com after reports last week surfaced that the 27” iMac was having display issues. Apple commented on the situation “The new iMac has been a huge hit and we are working hard to fulfil orders as quickly as possible”, an Apple spokesperson told CNET (“Apple Apologies for iMac delays” 12/13). In addition, Apple issued a “27-inch iMac Graphics Firmware Update 1.0” Monday afternoon (12/21) to help fix the graphics issue. We believe that demand in the iMac category accelerated quite a bit after the launch of new models on October 20. Also, our checks indicate very strong demand for Macs into quarter-end with help from very strong traffic in Apple retail stores and partners like Best Buy. Even though iMacs are facing shortages due to very strong demand and a potential graphics issue – (lead times are still two weeks), we believe that our estimate for Mac unit growth of 22% y/y for the December quarter (was +17% y/y in September quarter) is quite conservative.
PC’s and Mac’s Picking up Steam into Christmas: Last week, NPD US Data indicated that total PC unit sales grew 51% y/y in November (vs. + 20% y/y in October & +21% y/y in September). We believe that the 10/22 launch of Windows 7 likely helped demand during the month of November, and performance in November 2008 provided a relatively easier comparison period. We see this data as a positive development for the industry overall and believe it backs our research that points toward a strong consumer PC market into Christmas. Year over year growth in the PC market was supported again this month by the “Subnotebook” category where unit shipments were 630K in Oct (vs. 301K in October and just 138K a year ago; subnotebooks accounted for 19% of the overall market in November (up from 15% of the overall market in October). Total PC ASPs were down 18% y/y (vs. -16% y/y in October) due to industry pricing pressure and a negative mix shift toward lower-end products. Total PC dollar sales grew 23% y/y in November.
Mac Units Grew 33% Y/Y in November: NPD US data indicated that Mac units grew 33% y/y in November after just 7% y/y growth in October and 26% y/y growth in September. We note that Mac shipments were down 1% y/y in November of 2008, providing a much easier compare than last month (in October 2008, Mac shipments were up 28% y/y). In addition, Apple launched several new products including iMacs, Mac Minis and a new MacBook on October 20, which likely helped results in November. Dollar sales for Macs were up 21% y/y in November vs. market growth of 23%. Our research indicates Apple’s Mac momentum has continued into December.
iPods Down in Line with Expectations November, But Mix Shift to iPod Touch Positive: The NPD US Data indicated that iPod units declined 12% y/y in November (-11% y/y in October & -22% y/y in September), in line with our expectations. On a Total Retail only basis, NPD reported iPod sales were down only 4% y/y (vs. -17% y/y in October). iPod ASPs in November were up 7% y/y (+4% y/y in October), which we believe is due to a mix shift to the iPod touch, backing our checks that sales of this product have been quite strong into calendar year-end. Apple held 68% unit share in October (+6pts y/y) and held 90% value share (+4pts y/y). While we estimate a 5% y/y iPod unit decline for Apple’s December quarter, we believe our estimate for an iPod revenue decline of 10% y/y in the December quarter may be overly pessimistic given our findings with regard to mix shift toward the iPod Touch.

3.  Weekly iPod Data - ASPs Up Y/Y; Units OK and Mix Shifting to iPod Touch: NPD US data for the week of 12/12/09 indicates that Apple’s iPod unit sales declined 4% y/y (vs. flat y/y and -9% two weeks before, respectively). QTD iPod shipments are down 12% y/y. The market decline for the week of 12/12/09 was -12% y/y (-7% and -23% the previous two weeks respectively). While weekly sales remain subdued y/y, unit sales declines have moderated from earlier in C4Q and the overall iPod ASP remains up y/y given a mix shift toward the iPod Touch. iPod ASPs were up 2% y/y the week of 12/12 (+5% y/y last week). iPod average ASPs QTD are up 5%. Note that NPD’s weekly data is a small subset of its monthly data and weekly US NPD data includes Apple store sales but not Apple.com

Apple sells 1.8million-2 million iPhones in France in 2009

Tue, 12/29/2009 - 4:04am — Jonny Evans

Apple has achieved almost 10 percent of the entire French mobile phone market in 2009, according to leading French newspaper, Le Figaro.

The report ‘The iPhone, France’s favourite smartphone’ doesn’t provide sources for the claims, which underline the impact offering the device free of network exclusivity in the country has had on the local market.

Apple is alleged to have sold between 1.8 million and 2 million iPhones in France in 2009, the report states, giving the company a generous 8.5 percent share of the entire French mobile phone market.

This means Apple will have taken 20% of France mobile market value. “The French market is expected to grow this year through the sale of 3.5 million smartphones,” said Matthew Cortesse, director of telecoms research firm GfK.

“In October, all smartphones accounted for 16% of mobile phone shipments, against 7% in 2008, and 40% of turnover in the sector,” he said.