roni - 17 December 2009 09:21 AM
DawnTreader - 17 December 2009 12:37 AM
The iPod touch adds almost immeasurably to the iPhone OS eco-system, providing both developers and accessory makers with a much larger market from which to generate product sales.
It’s a competitive advantage the other handset makers can’t match.
That is true, but is not exactly how I am thinking of it these days.
Some time ago, I started referring to the duo as Apple’s mobile internet OS, and the recent Morgan Stanley report has solidified my thinking on that.
Next, it seems, comes the tablet. I would not be surprised if there are other devices on Apple’s internal road map.
So, most places where I used iPhone in the past, unless I am talking about iPhone-specific features, I am not using mobile internet eco-system. The iPhone is the leading product in that platform now, but the platform is bigger than the iPhone, and will become even bigger.
The iPhone eco-system includes not only phone use, but Internet access through the iPhone, iPod touch and soon the much-rumored Apple tablet.
It includes app developers, Web advertisers reaching surfers through the devices and makers of peripherals and accessories. It also includes those with an economic interest in music, movies and other commercial content replayed on the devices. It is a huge and growing market.
Among the ways the iPod touch provides Apple with a competitive advantage is the iPod touch delivers a much larger base of consumers than the iPhone provide alone and thus increases the economic value and the prospects of financial success of developing products for iPhone OS-based devices.