cranium - 17 February 2010 10:34 PM
Apple didn’t just hit it out of the park, they crushed a tape measure moonshot into the bay!
Nice analogy.
I was talking yesterday with a staff member at my office. The person is an avid reader and is currently enrolled in a professional certification program and is taking classes on weekends. We’ve discussed the iPhone on a number of occasions but she doesn’t see the need for a smartphone, doesn’t subscribe to a cable TV service and happily gets along using a DSL connection at home to read the news and converse via of email. In other words utilitarian in her view of digital devices. Curious about Apple products (considers them well designed), she’s never, to my knowledge, owned one - not even an iPod.
However… she caught wind of the iPad, compared it to the Kindle (she was considering buying a Kindle some time down the road) but she’s decided she’s buying an iPad. She was quizzing me today on the release dates and we discussed the trade-offs of waiting for the release of the 3G version and the additional cost.
That’s one new Apple customer beginning with this new device.