As the medium changes, content needs to adapt, and it takes time to find what really works. I bet when Gutenberg introduced the printing press in the 15th century people were saying “oh this is so inconvenient, you’re supposed to flip pages on this? I’m just used to reading my scrolls rolled out top to bottom!”
Nice hyperbole. Let’s go literal. Codexes were in use for centuries before Gutenberg introduced the printing press. In fact, it was during the first centry that the form factor of books changed when Martial started experimenting with codexes, up until then all books were scrolls.
I was bending history to make the analogy. Luckily, the iPad’s appeal is universal:
- Use iBooks or Kindle App to go through the codex form factor
- Write / download an iScroll app to flick through that pesky papyrus!
- Heck, you can even turn it upside down!


11” MacBook Air 1.6GHz dual-core Intel Core i5: $829.00 Delivered
Samsung S22B300B 21.5” LED Backlit LCD Monitor: $129.99 Delivered
Canon imageCLASS Monochrome Multifunction Laser Printer: $129.99 Delivered
