Doing well by doing good

  • Posted: 22 October 2010 02:42 PM

    Here is a story that depicts Apple at a whole new level: going beyond the greatness of the Apple Store itself to impact the entire neighborhood.  You can’t buy this kind of image building with advertising alone:

    http://www.chicagotribune.com/news/columnists/ct-met-schmich-1022-20101022,0,604639.column

         
  • Avatar

    Posted: 22 October 2010 04:24 PM #1

    I used to live not far from that neighborhood a long time ago and it was one of the worst in Chicago. Nice to see the changes.

    Another article with some nice pics

         
  • Avatar

    Posted: 22 October 2010 05:16 PM #2

    I entirely agree with Apple’s thinking here.  A single building renovation was not enough for that area.  The mantra “location, location, location” is improved :  “be the location, inside and out”.  Apple did that in NYC and Shanghai.  There will be more renovations like the Chicago one;  I hope a lot more.