International Sales

  • Posted: 03 December 2010 03:20 PM #16

    If you all haven’t seen this article and the accompanying chart, you should. It breaks down how popular each mobile OS is in different parts of the world. Contains some real eye-openers.

    http://royal.pingdom.com/2010/11/30/mobile-os-usage-splits-the-world-chart/

         
  • Posted: 03 December 2010 04:30 PM #17

    FalKirk - 03 December 2010 07:20 PM

    If you all haven’t seen this article and the accompanying chart, you should. It breaks down how popular each mobile OS is in different parts of the world. Contains some real eye-openers.

    http://royal.pingdom.com/2010/11/30/mobile-os-usage-splits-the-world-chart/


    I mentioned not long ago in response to another TMO article that Symbian (Nokia) has an almost de facto monopoly in many parts of Sub-Saharan Africa and Southern Asia. In many settings, particularly businesses, it is virtually all you can find. Other options are more common among private consumers.

    It would, therefore, not be accurate to view this in terms of popularity, but instead in terms of market lockdowns. Nokia and others dump their cheaper handsets that would never sell elsewhere on these low (and middle) income markets.

    That hardly makes them popular. I maintain that as wealth and exposure continue to grow in these same regions, people will vote with their wallets in ways similar to populations in wealthier countries, just as we have seen them behave similarly to wealthier populations in their other choices (e.g. diet, clothing, delayed marriage, etc).

    Expect to see those red bars shrinking in Asia (likely first) and Africa.

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