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How did a British polytechnic graduate become the design genius behind ?200billion Apple?
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How did a British polytechnic graduate become the design genius behind ?200billion Apple?
recent conjecture that he is preparing to walk away from Apple to relocate to his beautiful Grade II-listed mansion in Somerset so his children can be educated in the UK (false ? he is not, and the property is now standing empty)
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What if Jonathan Ive wanted to leave Silicon Valley?
What might Apple do to stop him? He has, actually and metaphorically, a place in the sun, and he tells me he couldn’t be happier, as he is free to spend the entire working day on design. But sometimes I wonder if he might be trapped in a gilded cage.
I thought this FUD-killing story was worth its own thread.
[ Edited: 21 March 2011 07:10 PM by JDSoCal ]Signature
We filed for over 200 patents for all the inventions in iPhone and we intend to protect them. — Steve Jobs, 2007
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Yes, nothing we don’t know already - but highly recommended reading anyway, especially the Stephen Bayley opinion piece at the bottom (“On Jonathan Ive, the designers’ designer”). Some simple and lucid thoughts to help you explain the design portion of Apple’s strategy to the next skeptic friend.
He applied a very strong draught of meditative intelligence to understanding what the technology offered and then exploited every known design artifice to make that apparent. Simplify, then exaggerate is the key to successful communications. That’s what Ive did with Apple products. They elegantly and unambiguously communicate a cleanlined, status-rich sense of purpose.
And the amazing thing is, in achieving this, Ive has proved that the consumer is not a penny-pinching moron nor a brute philistine. On the contrary, Apple’s persuasive financials show that the consumer is a sophisticated aesthete who will cheerfully pay a premium price to own products that flatter by their pristine beauty and sparkly intelligence. So, just as the gobby John Galliano calamitously destroyed value at Dior, the quietly spoken and self-deprecating Jonathan Ive creates it in spades at Apple.
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Yes, nothing we don’t know already
I hadn’t seen this before:
Speculation that Ive would leave Apple to return to the UK is also false, says a former colleague: ?I?m not sure there is any truth he wants to come back. My last conversations with him were that he was planning to sell his house in the UK.?
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We filed for over 200 patents for all the inventions in iPhone and we intend to protect them. — Steve Jobs, 2007
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How did a British polytechnic graduate become the design genius behind ?200billion Apple?
recent conjecture that he is preparing to walk away from Apple to relocate to his beautiful Grade II-listed mansion in Somerset so his children can be educated in the UK (false ? he is not, and the property is now standing empty)
...
What if Jonathan Ive wanted to leave Silicon Valley?
What might Apple do to stop him? He has, actually and metaphorically, a place in the sun, and he tells me he couldn’t be happier, as he is free to spend the entire working day on design. But sometimes I wonder if he might be trapped in a gilded cage.
I thought this FUD-killing story was worth its own thread.
It’s kinda funny in that the first half is more or less pretty good in a tabloid, we’ll-piece -together-a-profile-about-him-since-we-couldn’t-interview-him-for-the-story kinda way. Was the alleged Bentley Brooklands “spy photo” and where he lives part really necessary?
But then the second article is a “different” take that reads a heck of a lot like the first article and ends up in FUDland what with the gilded cage crap and all.
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Thanks, Steve. -
It’s kinda funny in that the first half is more or less pretty good in a tabloid, we’ll-piece -together-a-profile-about-him-since-we-couldn’t-interview-him-for-the-story kinda way. Was the alleged Bentley Brooklands “spy photo” and where he lives part really necessary?
But then the second article is a “different” take that reads a heck of a lot like the first article and ends up in FUDland what with the gilded cage crap and all.
Yeah, first half boring (JD - I never believed the FUD about him leaving anyway since there were no reputable sources. So inasmuch as it’s a non-news refuting some prior non-news, I didn’t treat it as news
)Second half I thought was balanced. Last paragraph is really weird and out of place (maybe writer was looking for a last “yes, but”) - and gilded cage is nonsense - but some thoughts are good.
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Yeah, first half boring (JD - I never believed the FUD about him leaving anyway since there were no reputable sources. So inasmuch as it’s a non-news refuting some prior non-news, I didn’t treat it as news
I didn’t believe it either, which is why I called it FUD, but The reason I wanted to hear a denial is the market gets jittery from FUD, even from sudden moves or loud noises. Apple investors (besides Roman) need to hear that Apple’s arguably second-most-important employee isn’t leaving.
This hearkens back to my days as a journalist covering college basketball and recruiting. All these recruiting “gurus” would chime in about why a 16-yr-old - who are about as reliable as my old ‘74 Fiat - would or would not sign with a particular school, without even talking to the kid. So the gurus would talk to people who knew him or claimed to know him. These people in the periphery found themselves suddenly “important” to journalists and coaches and relished in their 15 minutes of fame, even if it was only on-background quotes in the newspaper or on a Website, spouting BE with little or no foundation. The gurus would spout their own theories as to why or why not a kid would go somewhere, as if they could see into his brain. I see a lot of this “guru” mentality in the Apple Websites.
In other words, when someone who doesn’t know Ive and/or who hasn’t spoken to him on the subject says, “he would/wouldn’t move to UK because _______ ” I think it is total bullshit, regardless of the reasoning.
Total deja vu, just in time for March Madness.
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We filed for over 200 patents for all the inventions in iPhone and we intend to protect them. — Steve Jobs, 2007
