AllThingsD: iOS dominates online holiday shopping (88%)

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    Posted: 26 December 2011 04:27 PM

    http://allthingsd.com/20111226/ios-dominates-mobile-shopping-in-december/

    Between April and December 2011, RichRelevance analyzed 3.4 billion shopping sessions and found that consumers making purchases from their mobile devices accounted for about 3 percent of total sales. In April, 88 percent of those purchases were made via iOS devices, mostly the iPhone and iPad. By December, that percentage had risen to 92 percent.

    So, really, the rise in mobile shopping is being driven by iOS. Which is good news for Apple, and for retailers, as well. According to RichRelevance, the average order value (AOV) of purchases made via iOS devices is greater than those of other platforms. IOS?s AOV was $123 in December; Android?s, meanwhile, was $101.

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    Posted: 26 December 2011 04:33 PM #1

    An interesting metric of “use cases”.  But “all it means” is that around 90% of per device shopping through this analytics *shiver* company’s research is done by iOS devices. Speaks more to potential features of the iOS user demographic rather than mobile device dominance “per se”.

    [ Edited: 26 December 2011 04:36 PM by Mav ]

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    Posted: 26 December 2011 05:48 PM #2

    Clearly Amazon is aware of this.  Fire is their answer.

    However just like Google they don’t realize that search and sales on iOS helps them more the Android or Fire.

    Crazy world.

         
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    Posted: 26 December 2011 05:57 PM #3

    Amazon clearly sees a future in media and apps, with a side of cloud services.

    I guess it never hurts to diversify the revenue portfolio, but _Apple_ has always maintained that media sales don’t make ‘em much money, and even with their 30% cut we’ve never heard anything about apps and books being a significant source of profit - of course, if anything, that “hurts” Apple’s GM.

    Amazon may help us indirectly answer the question of how profitable media/app sales are…then again, I haven’t looked at any of their quarterly reports lately, and this _is_ the reigning king of “we sold millions, we won’t say how many!”

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  • Posted: 26 December 2011 06:57 PM #4

    Mav - 26 December 2011 08:33 PM

    An interesting metric of “use cases”.  But “all it means” is that around 90% of per device shopping through this analytics *shiver* company’s research is done by iOS devices. Speaks more to potential features of the iOS user demographic rather than mobile device dominance “per se”.

    During the ‘90s the mantra was that there was no software (ecosystem) for the Mac.


    Mobile is all about content.

    I’ll bet that developers review numbers like this and allocate R&D budgets accordingly.  That means an expanding ecosystem surrounding iOS, and, at best, a stagnant ecosystem surrounding Android.

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