Big Al - 27 January 2012 07:01 PM
In the intraday update thread I have read an interesting comment by Adam which I would like to take up and discuss in a little more detail:
“But what you have to absolutely LOVE as an AAPL shareholder is that TC said on the F3Q11 call that Apple’s share of the total phone market is only 5% and he thought eventually all phones would be smart phones. Basically, he said what Horace has been saying for a long time now but it means an awful lot more when you hear TC say it (no offense, Horace). TC isn’t playing the game to win the current smart phone market. He’s playing to win the global phone market.”
I also loved Tim Cook’s comment and it fits into what I think some people misperceive about Apple, namely, that it is NOT that large.
When it comes to Apple I always hear about the „law-of-large-numbers“-argument. A lot of investors just don’t think that a company the size of Apple can grow as fast in the next 5 years as it has grown in the last 5 years. Apple has just become too large!
This argument is flawed because Apple is in fact NOT that large! Yes, Apple is the company with the highest market cap. Yes, Apple’s revenue numbers are huge, as are earnings and cash. But is this the right definition of „large“ that investors should focus on? I don’t think so.
Market cap, revenues and earnings are all financial indicators. However, they do not indicate the potential for future growth, and whether Apple is too large to grow at current rates (or even at half these rates). More interesting would be to ask how many more products can Apple sell in the future, and at what price?
Big Al, with a global economy where you can manufacture in Asia, and sell the product two days later anywhere in the world (faster distribution than we had in the 1950’s from Detroit to Los Angeles), consumer electronic name brands are going to consolidate to no more than 3 majors, and a plethora of very minor, regional players (the Other category).
In that scenario, I can see Apple selling every other handset, and nearly all the tablets.